Games for Health Conference 2012 Mobile Social Games and Analytics for Health

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Mobile Health Games and Analytics presented on 06/12/12 at Games for Health Conference in Boston

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  • Games for Health Conference 2012 Mobile Social Games and Analytics for Health

    1. 1. Bonnie Feldman, DDS, MBA - Business Development for Digital Healthwww.drbonnie360.com | @DrBonnie360 | bonniefeldman@verizon.net
    2. 2. Change is Fast and Furious © 2012 - All rights reserved.
    3. 3. Ubiquitous Mobile Social Gaming © 2012 - All rights reserved.
    4. 4. Exploding Demand for MobileSocial GamesUS Mobile App Consumption, Time Spent per Category Games 49% Social Networking 30% Entertainment 7% News 6% Other 8% © 2012 - All rights reserved. Source: Flurry Analytics, Dec 2011
    5. 5. Why Mobile Health Games Now? © 2012 - All rights reserved.
    6. 6. Health Care& Games:Who Caresand Why? © 2012 - All rights reserved.
    7. 7. Games, Gamification and GameMechanics Game Human Desires Mechanics Reward Status Achievement Self Expression Competition Altruism Points Levels Challenges Virtual Goods Leaderboards Gifting & CharityThe red dots signify the primary desire a particular game mechanic fulfills, and the green dots show the other areasthat it affects. © 2012 - All rights reserved. Source: Bunchball
    8. 8. Lumosity Demo © 2012 - All rights reserved.
    9. 9. Keas Demo• http://keas.com/tour/ © 2012 - All rights reserved.
    10. 10. Behavior Change Needed © 2012 - All rights reserved.
    11. 11. Hierarchy of Needs 1943 - Maslow 2011 - ? Self Actualization Internet Mobile Phone Esteem Belonging Shelter Safety Food / Water Physiological © 2012 - All rights reserved.
    12. 12. BJ Fogg on Behavior Change High Motivation B=MAT at the same momentMotivation Triggers Succeed Here Activation Threshold Triggers Low Motivation Fail Here Hard to Do Ability Easy to Do © 2012 - All rights reserved. Source: Fogg Behavior Model
    13. 13. The Influence of Social Networksand Data © 2012 - All rights reserved.
    14. 14. © 2012 - All rights reserved.
    15. 15. © 2012 - All rights reserved.
    16. 16. The Eatery• http://vimeo.com/31231250 © 2012 - All rights reserved.
    17. 17. An Emerging Ecosystem of Players WELLNESS CONSUMER EMPLOYEE BRAIN DISEASE MED ADDICTIONSELF-HELP WELLNESS WELLNESS GAMES MANAGEMENT ADHERENCE RELAPSE CHRONIC DISEASE © 2012 - All rights reserved.
    18. 18. One Recipe for Engagement © 2012 - All rights reserved.
    19. 19. OneHealth Demo• http://www.onehealth.com/tour/ © 2012 - All rights reserved.
    20. 20. Early Days of User Data Analytics © 2012 - All rights reserved.
    21. 21. Where’s the Money?Expressed in millions:Number of app downloads Sales of apps Investment in mobile healthSource: Juniper Research Source: research2guidance Source: mobihealthnews © 2012 - All rights reserved.
    22. 22. What’s Next MOBILE HEALTH GAMES © 2012 - All rights reserved.
    23. 23. Thrive Demo• http://www.thriveresearch.com/ © 2012 - All rights reserved.
    24. 24. What’s Working• Demos • The Eatery in health and wellness • RallyOn and Keas in corporate wellness • Lumosity in brain games • OneHealth in chronic disease © 2012 - All rights reserved.
    25. 25. The GoalEngaging Patients and Providers © 2012 - All rights reserved.
    26. 26. Bonnie Feldman, DDS, MBABusiness Development for Digital Health310.666.5312bonniefeldman@verizon.netwww.drbonnie360.com@DrBonnie360

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