Working and Learning in Virtual Worlds - Day 3
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Working and Learning in Virtual Worlds - Day 3

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Conclusion of seminar on doing business in virtual worlds.

Conclusion of seminar on doing business in virtual worlds.

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Working and Learning in Virtual Worlds - Day 3 Working and Learning in Virtual Worlds - Day 3 Presentation Transcript

  • WORKING AND LEARNING IN VIRTUAL WORLDS – DAY 3 William Barnett, Ph.D. Entergy Endowed Professor of CIS College of Business Administration, University of Louisiana at Monroe
    • How can business use the Metaverse as part of their ongoing operations?
    • What kinds of opportunities can an entrepreneur/organization pursue?
    • How do I plan for providing goods and services in the Metaverse?
    • What are some things to remember about running a venture in the Metaverse?
    Doing Business in the Metaverse
  • Doing Business in the Virtual World
    • Virtual Worlds have wide capabilities for commerce and supply chain support
    • What happens when Globalization goes Meta?
      • Additional layer – Meta or Virtual layer
      • Customers have distance problems too
    • Economies and Support Ecologies expand into the Virtual World
  • Virtual World Enabled Economies Virtual World Payments Real World Payments Real World Svc/Delivery Virtual World Svc/Delivery Sales and Marketing Support Ecology Virtual World Trade * Source: Second Life Virtual Worlds and v-Commerce, Daden Ltd. 2007
  • Planning for the Virtual World
    • Organizational entry into the Metaverse should support goals and objectives
    • A Virtual World project starts like any systems project
      • Establish Goals
      • Identify Constraints
        • Organizational
        • Technological
  • General Categories of Goals
    • Exploration – Work out issues early
    • Improve Effectiveness and Efficiency
      • Support internal/partner communication
      • Concept Development and Design
      • Training
      • Recruitment
    • Support societal initiatives (compliance too)
    • Generate Revenue!!
    Adapted from: Virtual Worlds and Serious Business, Daden Ltd. 2007
  • Identify Market/Audience
    • Who is this presence for?
      • Internal or External Focus
      • Mass Market versus Market Niche
    • Virtual World Marketing must focus on the AVATAR
      • Avatars are connected to People
      • People have MONEY
    • Must think of avatar motivations as much or more than demographics
  • Choose a Platform
    • Virtual World versus Virtual Platform
      • Virtual World – exists and is generally populated
      • Virtual Platform – must build world
    • Public versus Private Worlds
      • Gain control and security in Private World
      • Must also recruit your audience if not internally focused
  • Develop Marketing Plan
    • “ Build it and they will come”….NOT!!
    • Based on target audience, may need to develop awareness and loyalty
    • Strategies:
    In World Hybrid Real World
  • Manage the Implementation
    • Developing a Virtual World presence has many of the implementation issues as other software and web projects
      • Build versus Buy versus Contract
      • Grand Design versus Pilot Projects
    • Must consider design metaphor
      • True Virtual Worlds are Open
      • Metaphor use can convey roles and procedures
  • Manage your Community
    • Most critical success factor is to manage presence as a Community
      • Virtual worlds are about interaction
    • You MUST connect with the community that you are trying to attract
      • Web models may not transfer directly
      • Have a plan for interacting with visitors
    • Manage your presence
    • Update content – provide a reason to come back
    • Any final thoughts, questions, or ideas?
    /clap
    • Faculty, Administration, and Students of PULV
    • @NickWilson, @Intellagirl, and @BevanWhitfield for all their informative Tweets
    • Daden Limited for their support for sharing knowledge
    Acknowledgements
    • “ No teacher ever starts out to a mediocre job…sometimes it just works out that way.”
    • Please feel free to IM, Tweet, email me comments and suggestions to improve the quality of this seminar.
    Comments and Suggestions
  • Everywhere and Nowhere…
    • Email: barnett@ulm.edu
    • Second Life - Liam Gunes
    • OpenLife – Liam Gunes (Norrington Region)
    • Twitter – http://www.twitter.com/liamgunes
      • Follow Me!
      • Give me some good information, I’ll follow you back
    • Facebook – William Barnett (surprise)