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Webcast 03 31-11 on bringing the sbp web template to life-final
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Webcast 03 31-11 on bringing the sbp web template to life-final

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This is a presentation I gave on 3-31-11 to our partners. It covers all they need to know to bring their new web templates live.

This is a presentation I gave on 3-31-11 to our partners. It covers all they need to know to bring their new web templates live.

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  • Question #1: Dario, maybe ask “What are some general terms that you’ve been providing to the SBP’s?”Dave response:“I’m glad you asked that. For the typical 2 week turnaround at the $300 price, I’ve been requesting payment in full by the end of the 2 weeks from our introduction & project kickoff. If your project requires custom work, or will extend longer than this, a 1/3 deposit is requested up front.”Dario just so you know why I ask for payment in full for the $300 – My payment gateway for the invoicing takes a small percentage out of every invoice, so I do it in full so I save a little bit.Question #2: Dario / Eric, maybe ask “What if an SBP does not have a domain name registered, or a web host?”Dave response: “Another great question. I provide registration and hosting services through a service called Rackspace. They are a professional hosting provider. They are also the same provider that Profiles International uses for their websites as well. They provide 24 x 7 Live support, great uptime, and very, very fast server response. I have various different competitive packages which I can offer when using this service. I strongly recommend not to use GoDaddy.”Question #3 (if time permits). This one provides some candor / humor. Dario, maybe ask “Why don’t you recommend GoDaddy?”Dave response: “In the past month, there has been 3 separate times I’ve had to contact GoDaddy’s tech support b/c of issues. First time, they wouldn’t remove the banner ads from one of the SBP’s websites, even though they were a paying customer. It took nearly 2 weeks!. I had another time where I had to contact tech support about moving a domain & email. They said they didn’t know how to do it. Funny enough, I did a search on Google, and GoDaddy actually provided an automated tool to complete what I was looking to do. The support rep didn’t even know about it. They probably know me by first name now!”
  • Question #1: Dario, maybe ask “What types files work best for headshots, logos, and that sort of thing”Dave: “For headshots, high resolution jpegs work best. If you’ve had your photography taken by a professional photographer, they may have provided you with a high resolution TIFF, JPEG, of PSD file. Feel free to send them all to me. I’ll be able to select the correct one.For logos, vector format, PDF, EPS, or AI, work best. If you do not have this, a high resolution jpeg will work. Sorry, I cannot cleanup or make your logo look better if you do not have the proper resolution files to work with. GIFs are not good for logos.Question #2: Dario, maybe ask “What types of things are you looking at when you review the webserver?”Dave: “The templates use a particular type of technology, called PHP. It’s a little different than your standard HTML, and allows the templates to do some great things. I need to make sure you have a Linux server setup. The templates don’t run very well on other servers. If I find that you do not have the correct type of server, we’ll discuss and figure out next steps.”
  • Question #1: Dario, maybe ask “What the typical timeframe / turnaround from start to finish?”Dave: “Typically, I’ve been telling the SBP’s 2 weeks. That’s from the point where I approve all your assets, until the site goes live. It can be faster, depending on organization, review time, and both of our availability.”
  • Question #1: Dario, maybe ask “How do you handle maintenance?”Dave: “Site maintenance is handled various ways. If you’d like, you can contact me, and for a fee, I will update your website. If you feel you are going to have a moderate to high level of updates needed for your website, we may want to talk about a maintenance agreement / retainer.I also do offer a CMS, or self-editing system, that I can install behind your website. It does cost an additional fee, but it will allow you to update the content as needed. If you’re interested, I can provide you a login to a demonstration site I have setup. Please note that there is a maintenance fee of about $20 / a month for this service (similar to the webhosting).

Webcast 03 31-11 on bringing the sbp web template to life-final Webcast 03 31-11 on bringing the sbp web template to life-final Presentation Transcript

  • Bringing Your New Website to Life
    Strategic Business Partner Webcast
  • Bringing Your New Website to Life
    Strategic Intent
    5 Focus areas to dominate the our industry
    Technology
    Science
    Service
    Brand
    You
    Bringing Your New Website to Life| 2
  • Bringing Your New Website to Life
    Strategic Intent
    My initiatives to support Brand and You
    Profiles Partner Marketing System
    New PI corporate website (launches Saturday)
    New PI corporate blog & social properties
    New SBP website template
    Bringing Your New Website to Life| 3
  • Bringing Your New Website to Life
    Strategic Intent
    My initiatives to support Brand and You
    Profiles Partner Marketing System
    New PI corporate website (launches Saturday)
    New PI corporate blog & social properties
    New SBP website template
    Enhance:
    Quality, Consistency, Efficiency, Effectiveness
    Bringing Your New Website to Life| 4
  • Bringing Your New Website to Life
    The importance of a good web site
    • Christian Rizy, Director
    • Stuart Feil, Dditorial Director
    • Brenna Sniderman, Survey Manager
    • Bill Millar, Report Author
    Bringing Your New Website to Life| 5
  • Bringing Your New Website to Life
    The importance of a good web site
    Over 60% of executives search the Internet daily
    Bringing Your New Website to Life| 6
  • Bringing Your New Website to Life
    The importance of a good web site
    The Internet is an executive’s most valuable information resource
    Bringing Your New Website to Life| 7
  • Bringing Your New Website to Life
    The importance of a good web site
    Executives prefer to do much of their own research
    Bringing Your New Website to Life| 8
  • Bringing Your New Website to Life
    The importance of a good web site
    It takes only 1/20th of a secondfor Web surfers to make a decision about a site
    Source: Journal of Behavior and Information Technology
    Bringing Your New Website to Life| 9
  • Bringing Your New Website to Life
    The importance of a good web site
    • Assessments are serious business
    • We must strive to build the highest levels of credibility and trust
    Bringing Your New Website to Life| 10
  • Bringing Your New Website to Life
    The importance of a good web site
    Buyers will visit your website as they conduct their due diligence on you
    Bringing Your New Website to Life| 11
  • Bringing Your New Website to Life
    The importance of a good web site
    Buyers will visit your website as they conduct their due diligence on you
    It takes only 1/20th of a secondfor Web surfers to make a decision about a site
    Bringing Your New Website to Life| 12
  • Bringing Your New Website to Life
    The importance of a good web site
    Survey Says:
    98%WOULD NOT CONSIDER
    this partner.
    Bringing Your New Website to Life| 13
  • Bringing Your New Website to Life
    The importance of a good web site
    Survey Says:
    87%WOULD CONSIDER this partner.
    Bringing Your New Website to Life| 14
  • Bringing Your New Website to Life
    The importance of a good web site
    87% Positive
    98% Negative
    You put yourself at a serious disadvantage by not having a high quality web site!
    Bringing Your New Website to Life| 15
  • Bringing Your New Website to Life
    The importance of a good web site
    Neat, Clean & Organized
    Cluttered, Crappy & Confusing
    Live April 2
    Bringing Your New Website to Life| 16
  • Bringing Your New Website to Life
    The importance of a good web site
    PI Corporate Web Site
    PI Partner Web Site
    Live April 2
    Bringing Your New Website to Life| 17
  • Bringing Your New Website to Life
    The importance of a good web site
    PI Partner Web Site
    “I saw the new website and it looks great. With all the new tools and training, you are making it much easier and are significantly increasing the chances for success for new partners.”
    “This is absolutely awesome! My compliments to the great team at Profiles.”
    “This is going to be great. Thank you.”
    “John, thank you. This is great.”
    “This is incredible! I currently have to sites and I will replace one with this. Thank you.”
    “John, this is FANTASTIC! My huge thanks to all who have worked on this.”
    Some Excitement!
    Bringing Your New Website to Life| 18
  • Bringing Your New Website to Life
    Summary of benefits
    PI Partner Web Site
    • Attractive
    • Credible
    • Aligned
    • Save time
    • Reduce stress
    • Builds confidence
    • Get market ready
    • Free (almost!)
    Bringing Your New Website to Life| 19
  • Bringing Your New Website to Life
    The importance of a good web site
    We will retire these pages by July 1, 2011
    Bringing Your New Website to Life| 20
  • Bringing Your New Website to Life
    Important points before you start
    • Templates available for no charge
    • Templates will get you 90% of the way
    • You willprobably need a web master for the final 10% of the required work
    • Basic implementation $400, 3 days
    • You may need a web hosting provider
    • Do not link to Profilesinternational.com
    • Please do not “borrow” images, icons or content off the new Profiles web site
    Bringing Your New Website to Life| 21
  • Bringing Your New Website to Life
    Essential Next Step….
    Link to Instructions: http://partner.profilesinternational.com/index.php
    Please follow
    these instructions
    Bringing Your New Website to Life| 22
  • Webmaster Resource
    Dave Hanas
    Principal Designer
    David Hanas Design LLC 
    Office: 267.982.2259
    Mobile: 267.237.5263
    Email: dave@davehanas.com
    http://www.davehanas.com
  • Case Study - General Process
    Bringing Your New Website to Life
    Step #1: Introduction
    • Contact me via email. We'll setup a appropriate time to speak.General availability is M - F, 9AM to 5PM EST.I am in Philadelphia, PA.
    • Typical introduction runs about 15 - 20 minutes.Please tell me about your business!
    • We'll discuss your current website setup, if you have one.
    • Domain name registrar
    • Website hosting provider
    • Any special issues related to your website
    • At the end of our conversation, we'll agree on our next steps
    • I'll then send you my standard email outlining some general terms, our next steps, and a checklist of the assets needed.
  • Case Study - General Process
    Bringing Your New Website to Life
    Step #2: Assets & Content Review
    • Supply necessary assets through email or FTP
    • I'll review all your graphics for quality & integrity
    • I'll review your text for length & formatting. Please proof read before sending. And please provide text in manuscript format (Microsoft Word preferred).
    • I'll review your website server setup – credentials, login, and technology.If you have an existing website, and do not have this information, I’ll need you to put me in touch with your technical representative
    • Once I approve the assets, development begins.
    • PLEASE NOTE: Provide all the necessary assets at one time.If we are missing items, we will be unable to start.
  • Case Study - General Process
    Bringing Your New Website to Life
    Step #3: Development
    • I’ll initially build your website on my server for review purposes.The first build is typically ready 2 to 3 days after asset approval.
    • I’ll provide you with a link to review.Please take no more than 2 days max to review the website.
    • Provide feedback in written format – but please call if something is not clear. I always enjoy getting to know my clients!
    • After feedback is provided, changes are made, typically taking 1 - 2 days
    • The second build of the website is presented
    • Once approved, transfer process begins.
    • PLEASE NOTE: More than 3 revisions constitutes additional work. Typically, only 1 revision is needed.
  • Case Study - General Process
    Bringing Your New Website to Life
    Step #4: Transfer
    • The transfer process is different in every situation;It is dependent on the hosting setup, and complexityof the transfer.
    • Generally, it takes no more than a day to properlytest & complete.
    • When the site goes live, I will notify you.
    • I encourage & urge you to test the new site, forms, links, etc.
    • Your website is complete, and now live!
    • I wish you & your business success with the new website.
  • Case Study - Lessons Learned
    Bringing Your New Website to Life
    Some Tips…
    • It can feel like a daunting task updating your website. But I’m here to work with you, and I have plenty of experience working with people that have never done this before.
    • Have everything collected (to the best of your ability) when you are ready to start. Text should be written & finalized, headshot should be ready, and most importantly, your logo. I am sorry, but I cannot redraw your logo, or make it look better if you do not have the proper files.
    • If you do not have your website credentials, make sure you know who to contact, or put me in touch with.
    • Custom work can performed on the templates if desired. A separate estimate for this work will be provided at a standard market rate. Profiles recommends at this time that you do not customize the templates.
  • Examples
    Bringing Your New Website to Life
    Who have I helped so far…
    • http://assessmentproviders.com - Dick Bell
    • http://pacificinnovators.com - Buddy Burke
    • http://thepeopledoc.com - Scott L. Derrow
    • http://bestinclassemployees.com - Richard D. Turns
    • http://becinc.biz - Rebecca Matchette
    • http://furmanandassociates.com - John S. Furman
    • http://e-mergeconsultinggroup.com - Jonathan Whistman (consulting / support)
    • http://billrobinson.ca - Bill Robinson (consulting / support)
    • http://signatureadvisors.net - Neil A. Wilson (consulting only)
    • http://enterprisedesigngroup.com - Rick Smith (in progress)
    • http://wa.clients.davehanas.com - Maureen Catania (in progress)
    • http://vip.clients.davehanas.com - Eva Jenkins (in progress)