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D pershad a look at 4 free monitoring tools

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A quick review of 4 free social media monitoring tools

A quick review of 4 free social media monitoring tools

Published in: Business, Technology

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  • 1. Deepak Pershad’s BlogMSM G # 5: A Look at 4 Free Social Media Monitoring ToolsMany social media contributors on the web have been kind enough to share frequent lists offree social media monitoring tools. I decided to take a look at 4 of these in a little more detail,by using the same search term for all three, and examining the types of results that weregenerated.The search term was a hot trending topic, i.e. the Apple iPad (the actual term entered was“ipad.”). The 4 tools that were examined were:  Addict-o-matic  BoardReader  Trendistic  BlogPulseEach tool searches a little differently, and is focused either on a specific area (e.g. blogs ormessage boards and forums, or Twitter), or more broadly across content categories.  Addict-o-matic searches the best live sites on the web for the latest news, blog posts, videos and images  BoardReader uses proprietary software to allow users to search multiple message boards simultaneously, in order to accurately find and display information contained on the Webs forums and message boards  Trendistic is a tool that allows one to track trends on Twitter. It gathers tweets as they are posted, filters redundant ones and compiles the rest into one-hour intervals  BlogPulse (available from NM Incite, an A.C. Nielsen-McKinsey collaboration) allows one to generate blogging trends on a selected topic, identify hot blogging topics, and track conversations developing from blogsHere’s how the results were displayed for each tool (See following page): Page | 1
  • 2. Addict-o-matic: Page | 2
  • 3. BoardReader: Page | 3
  • 4. Trendistic: Page | 4
  • 5. BlogPulse: Page | 5
  • 6. Of the 4 tools reviewed, 3 provide the ability to trend results (BoardReader, Trendistic, andBlogPulse). While Addict-o-matic reports results of all kinds across the web, it does notapparently have the ability to provide an aggregate trend of all the product mentions.Given that the 3 tools that do report on trends report on different information sources, onewould have to develop a composite picture using the data from each tool. Of course, a muchmore sophisticated and comprehensive paid service like Radian6 can take your company’ssocial media monitoring, planning and execution to a completely different level, through itscomprehensive coverage of the Social Media ecosphere. For those small companies or singlepractitioners starting out with Social Media however, these tools can still deliver some value. Page | 6

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