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A presentation to the Professional Publishers Association, Customer Direct Conference at The Brewery, London on 21st November 2012. This was also part of a panel session titled 'Are you afraid of talking to your customers'.
For Publishers of traditional print media (be they magazines or newspapers), there are 4 areas where social media can help Publishers: 1) engage better with readers, 2) drive traffic online and offline, 3) broaden digital distribution and, 4) enhance ancillary revenue. There is debate on aggregation of titles or disaggregation of content.
And so, to take advantage of this, Publishers should articulate their current position and reader experience, develop a clear integrated strategy, enhance their internal digital and social media capability and deliver outstanding community management.