• Save
Digital and Social Media: Supporting Attainment and Aspiration for Young People in Education
Upcoming SlideShare
Loading in...5
×
 

Digital and Social Media: Supporting Attainment and Aspiration for Young People in Education

on

  • 777 views

Understand how digital and social media can help schools and those working in the education sector to support attainment, aspiration and 'employability' for young people. In particular, this can help ...

Understand how digital and social media can help schools and those working in the education sector to support attainment, aspiration and 'employability' for young people. In particular, this can help deliver more engaging lessons, support outstanding teaching, assist job searches and be applied within a business/professional environment.

Statistics

Views

Total Views
777
Views on SlideShare
773
Embed Views
4

Actions

Likes
0
Downloads
0
Comments
0

3 Embeds 4

https://twitter.com 2
http://www.linkedin.com 1
http://www.slideee.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • UK vs. US comparisons: http://ukwebfocus.wordpress.com/2012/02/03/how-higher-education-uses-social-media-infographic-us-and-uk-comparisons/

Digital and Social Media: Supporting Attainment and Aspiration for Young People in Education Digital and Social Media: Supporting Attainment and Aspiration for Young People in Education Presentation Transcript

  • Digital and Social Media Supporting Attainment and Aspiration for Young People in Education Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 1
  • Introduction Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 2
  • What ‘The Worst Kept Secret’ Does Simple!  We apply a digital and social media lens across organisations o Delivering audits, bespoke training, strategy consulting and online community management o Helping to generate required results for all stakeholders Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 3
  • Outcomes from this Presentation 1. Recognise the impact of technology and social media in education 2. Understand case studies integrating social media in the curriculum 3. Appreciate how social media can be used in the classroom, workplace and building skills to support job applications   Support student attainment and aspiration Deliver engaging content/lessons and outstanding teaching  Help make students more ‘employable’ Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 4
  • Insight from TWKS “Digital and social media are not „add-ons‟, but critical to successful outcomes in the 21st century classroom and workplace.” Source: Inspiration for Success Ltd. Source: The Worst Kept Secret Ltd Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 5
  • Quotes and Insights from Teachers/Employers “I just don‟t get how you can use Twitter and that social stuff here.” “Is it safe? I don‟t want to get into trouble.” “We can‟t use Facebook and other sites here.” “I‟m trying to engage all my students and beat their look of boredom.” “It‟s their language, so we must use it.” “But they already know about it – so what‟s the point?” Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 6
  • Social Media: A Mode of Communication English Language / Traditional Written Communication Spoken English / Oral Communication Sign Language / Manual Communication Social Media / Digital Communication  Cut across subjects in schools and functions in an organisation • Facilitating or helping to achieve defined objectives Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 7
  • Social Media Cuts Across the Curriculum English Maths Foreign Languages Sciences Economics Humanities Design & Technology Information Technology Business Studies Digital and Social Media Media Studies Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 8
  • Social Media Cuts Across an Organisation Marketing , PR & Brand Compliance/ Regulatory Affairs Operations / Sales/ Human Resources Finance Digital and social media cuts across an organisation Consumers/ Media/ Community Media/ Regulators/ Government Customers/ Suppliers/ Third Parties Job Seekers/ Recruits/ Employees  Impacts the delivery of most organisations’ objectives Source: The Worst Kept Secret Ltd Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 9 Funders/ Banks/ Suppliers
  • Social Media’s Impact in Education Technology Online learning Idea generation and creative thinking Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 10
  • Recent Study: Social Media in Education  US and UK studies show broad usage in schools and universities • Fund-raising, positioning, marketing, development • Helping to deliver the syllabus and enhance learning Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 11
  • TWKS’ Core Delivery Areas in Education/Schools  Workshops for students • Deliver ‘work related learning’ • Ensure 3As: ‘Attendance, Attainment, Aspiration’  Courses for teachers • Support engaging and outstanding teaching • Apply a digital and social media lens  Lecture for trainee teachers • Support engaging and outstanding teaching • Provide innovative tools to sit alongside PGCE  Career choices • Provide insights and profiles of role models • Aid aspiration Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 12
  • TWKS Classroom Case Studies Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 13
  • Case Study 1: Social Media Fundamentals for GCSE  Overall objective was to support GCSE English • Help complete key stage 4 objectives • Improve quality of coursework • Improve potential and final grades o In particular of students predicted ‘D’ – moving to ‘C’ and above Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 14
  • The Course and Workshops  Delivered 4 double lessons • Based on creative writing, persuasive writing, listening and formal presentations  Industry professionals provided work related insight • Media and entertainment • Show pupils how classroom learning can be applied in a working environment  Final presentations • Delivered in a ‘professional’ context to a panel Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 15
  • Results  100% attendance  All students received a grade C or above  A significant number of students who were borderline (predicted grades) moved up in their final exams  Used in School Improvement Plan  Featured in major national media • The Telegraph, TES, Teachers TV and popular websites Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 16
  • Video of Students and Head Teacher's Feedback  Click image for a video of our impact on students and the school Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 17
  • Case Study 2: Digital Literacy to Aid Aspiration  This delivery was an ‘intervention strategy’ to support GCSE English amongst a challenging cohort of students • Address literacy • Encourage independent study • Provide career skills  However, the Head Teacher was keen to focus on ‘raising aspiration’ • Lesson plans were drawn up and this was delivered over 4 weeks Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 18
  • Delivery and Workshop Overview Support Curriculum Objectives • Relate to GCSE English specification • Creative and persuasive writing for a target audience • Ensure correct grammar, sentence structure and word choice Course Unit Concept • Develop an online marketing strategy for the school • Class and homework tasks – focussed on a target audience • Present back to a panel Help Raise Aspiration • Show what is possible through collaborative learning • Gain GCSE ‘speaking and listening’ grade from teacher • Separate ‘grade’ awarded for work tasks and presentations Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 19
  • Lesson Plans and Workshop Delivery Lesson 1 Lesson 2 Lesson 3 Lesson 4 Set Project Content focus Successful presentations Presentation Decide companies Creative and persuasive writing Strategy meeting and define roles Feedback Class task: website outline Class task: Twitter, Facebook Class task: build presentation Homework: decide role and job application Homework: slogan tweet and website welcome paragraph Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 20 Successful outcomes as per case study 1
  • Broader Considerations and Classroom Examples Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 21
  • Modern Tools and Methods  Modern tools and methods sit alongside traditional tools and methods • Traditional principles still need to be learnt and applied • Help students or ‘young job seekers’ achieve their aims Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 22
  • Using Twitter in Education  It is an ‘extreme précis’ • • Summarise text in 140 characters or less Focus on correct grammar  Supports research • Use Twitter search for ‘real time’ research and insights  Building a character or conversation • • • Building a character from a book Students create a Twitter profile ‘Tweet’ with the emotions a character experiences  Helps communication for organisations and supports research/job searches Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 23
  • Using Facebook in Education  English/Foreign Languages • • Create profiles of characters/books Deliver rich content to engage  Maths/Economics/Business Studies • • Deliver target audience analysis Understand Venn diagrams/statistics  Media Studies • • Analyse what is said on Facebook Increase likes/visits/frequency/engagement  Closed Groups • Interact, discuss and share links privately  Helps organisations understand and reach out to target audiences Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 24
  • Using YouTube in Education  Supports cross curricular learning • Drive independent learning  Acting out a character • • Building on a story Brief, storyboard, delivery, etc.  Optimising video content • • ‘Search, share and discover’ for online Can apply a commercial objective  Facilitates online learning • YouTube for Schools  Supports an organisations content strategy - and for students can bring a CV to life Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 25
  • Using Other Social Media Sites in Education  LinkedIn • Research and aid job applications  Wikis • Enhance collaborative learning  Blogging • Develop rich ‘long-form’ content  The future • Mobile and social search  These all support organisations, students, those looking for jobs and those wanting to be self-employed Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 26
  • Conclusions  Opportunity for a more engaging and ‘social enterprise’ culture • Increase student engagement and attainment at all levels • Provide students with an understanding to use social media tools to help themselves and organisations in the future  Young people have access to a greater range of relevant online tools • Integrate appropriate digital and social media tools/techniques o Bring the curriculum to life with work-related learning o Be ‘up-to-date’ reflecting the lives of students (especially in schools) • Help students progress personally, academically and professionally  Aid aspiration especially among students who are not as ‘privileged’ • Support ‘access to opportunity’ and diversity Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 27
  • Many Thanks  Please contact us if you have any questions • Dowshan Humzah dowshan@twks.co.uk www.linkedin.com/in/dowshan @worstkeptsecret Friday 10th January 2014 - Delivered by Dowshan Humzah CONFIDENTIAL - Slides for attendees only. Not for onward distribution. Many thanks. © The Worst Kept Secret Ltd. 28