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Social media overview: tools, metrics, strategy, trends

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This is a presentation I did for SDSU's College of Extended Studies Interactive Marketing Strategies class, May 2012. …

This is a presentation I did for SDSU's College of Extended Studies Interactive Marketing Strategies class, May 2012.

It's a fairly brief introductory overview of social media tools, metrics, strategy, and trends. The Q&A is where we dived into other areas such as Pinterest, Klout, Foursquare, and even touched on Wordpress a bit ;-)

Published in: Business, Technology

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  • 1. Social Media Overview: Tools, Metrics, Strategy, Trends Growing Brands With FansPresented byRob Marlbrough, Co-Founder, CTO
  • 2. Social MediaIntroduction Growing Brands With FansAbout me...Focused on social media marketing, WordPress, andthrowing awesome social media powered events, such asFoursquare Day, Mashables Social Media Day, Twestival,Tweetsgiving, tWineUps, Comic-Con Tweetup, and more.A SD Magazine Top Tech Exec Award nominee, I startedWeb Wizards in 1997, and co-founded Fandom Marketingand Minglestream tweetwall in 2011.Say hi on twitter: @DowntownRob
  • 3. Social MediaTools Growing Brands With FansWhy use publishing and management tools?● All accounts in one place● Creates efficiency via scheduling, monitoring● Provides reporting & account metrics● Tweet from multiple accounts at once● Collaboration for team use● Approval & aggregation systems
  • 4. Social MediaTools Growing Brands With FansPublishing and Management Tools● Sprout Social● Hootsuite● CoTweet● Tweetdeck● Seesmic● Crowdbooster● Threadsy
  • 5. Social MediaTools Growing Brands With FansSprout Social
  • 6. Social MediaTools Growing Brands With FansCollaboration & Team Use Tools● Sprout Social● Hootsuite● CoTweet● TweetRoostContent aggregation, approval tools● MediaFunnel● TweetRoost● Awareness● Buffer
  • 7. Social MediaTools Growing Brands With FansBuffer
  • 8. Social MediaMetrics Growing Brands With FansMarketing Metrics● Sprout Social● Hootsuite● Google AnalyticsListening Metrics● Radian6● Alterian SM2● Meltwater Buzz● Simply Measured
  • 9. Social MediaMetrics Growing Brands With FansRadian6Infographic
  • 10. Social MediaStrategy Growing Brands With FansStrategy Tips for Brands● Think beyond the status updates● Do as much as resources will allow to do well● Create goals with measurements● Strategy answers the why & how of goals● Use measurement tools, track goal progress● Establish benchmarks, continue to measure● Use listening tools to engage and relate● Layer in content strategy, influencer outreach
  • 11. Social MediaStrategy Growing Brands With FansBrands should consider how they will integratestrategies into their existing operations:● Communications integration● Marketing & promotions● Customer service● Community building● Legal (compliance)● Company culture● Size of the company
  • 12. Social MediaTrends Growing Brands With Fans From SocialMediaExaminer.com 2012 Report: http://www. socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  • 13. Social MediaTrends Growing Brands With Fans From SocialMediaExaminer.com 2012 Report: http://www. socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  • 14. Social MediaTrends Growing Brands With Fans From SocialMediaExaminer.com 2012 Report: http://www. socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  • 15. Social MediaTrends Growing Brands With FansOutsourcing From SocialMediaExaminer.com 2012 Report: http://www. socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  • 16. Q&A Growing Brands With FansPresented byRob Marlbrough, Co-Founder, CTO

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