Marketing
Dylan Dow

Favorites
• Favorite Cereal: Cinnamon Toast Crunch
• Favorite Snack: Cheez-Its with Hot Sauce
:D

Marketing Mix
• Definition of Marketing Mix: A marketing
mix is the blending of the four market
elements – product, distribution, price, and
promotion.

Marketing Mix Cont.
• For Apple, they will lower the price and
offer sales right before Christmas in order
to get people to buy more of the items.
They will also make more of the product in
order to meet the demands of buying.

Target Market
• Definition: a specific group of consumers
that have similar wants and needs
• Chevy Volt – People buying aa car, older
crowd
• Generic Products – Anyone who wants to
save money instead of buying expensive
products
• Sailboat Vacation – anyone looking for a
vacation, maybe retirees.

Decision Making

Buying a new House

Buying Motives
• Definition: The reasons consumers decide
what products and services to purchase
• Emotional: reasons to purchase based on
feelings, beliefs, and attitudes.
• Rational: guided by facts and logic

Examples
• Emotional: Buying a car because the color
looks nice, Buying a house because you
hate the other one
• Rational: Choosing a car based on how
many MPG it gets, Choosing a house
based on its cost.