Building A More Sustainable Future

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  • Fairtrade coffee: http://transfairusa.org/sites/default/files/FTCLogoTM.jpg WaterSense showerhead: http://www.epa.gov/WaterSense/images/wspromolabel_look.jpg
  • LED: AV 15473 LEED Logo: http://www.usgbc.org/DisplayPage.aspx?CMSPageID=1767
  • Teamwork: AV15195
  • LCA Pharos project: http://www.buildinggreen.com/landing/pharos/index.cfm Building Simulation: http://www.bs2011.org/ Fuel Economy Label: http://www.fueleconomy.gov/feg/label/index.shtml
  • Hand with popcorn: 16908
  • Economic constrains: AV 15747 Design concepts: AV 15293 Urbanization: AV 16909 Time to deliver: AV10921
  • Laboratory: AV 12101 Sealant cartridges: AV 07395 Indoor environment: AV 15354
  • Job site: AV 15634 OEM: AV 10921 Meeting: AV 15747
  • Building A More Sustainable Future

    1. 1. Saulo Rozendo Global Strategic Marketer, LEED AP BD+C Dow Corning Building a More Sustainable Future: A Look at Industry Trends in Building Design
    2. 2. Agenda <ul><li>A sustainable future starts now! </li></ul><ul><li>It is important to harness our passion and enthusiasm to take action and produce change today. </li></ul><ul><li>Industry trends to strengthen innovation </li></ul><ul><li>Today, buildings are a profitable business influenced by innovation; additional muscle to manpower is required to build them. </li></ul><ul><li>Collaboration is key for sustainability in construction </li></ul><ul><li>Successful relationships are based on mutual creation of value, in which companies, government and society benefit </li></ul><ul><li>We help you invent the future™ </li></ul>
    3. 3. A Sustainable Future Starts Now! <ul><li>As a consumer of regular products and services </li></ul><ul><li>As a developer, making decisions at work </li></ul><ul><li>As an innovator, entrepreneur and thought leader </li></ul><ul><ul><li>People in general know that options exist </li></ul></ul><ul><ul><li>Sustainable options are convenient, available everywhere </li></ul></ul><ul><ul><li>It is a matter of go out and get them </li></ul></ul>
    4. 4. A Sustainable Future Starts Now! <ul><li>As a consumer of regular products and services </li></ul><ul><li>As a developer, making decisions at work </li></ul><ul><li>As an innovator, entrepreneur and thought leader </li></ul><ul><ul><li>Many options are available; just a few of them are easy to incorporate </li></ul></ul><ul><ul><li>Decisions are usually made at the executive level (top down) </li></ul></ul>
    5. 5. A Sustainable Future Starts Now! <ul><li>As a consumer of regular products and services </li></ul><ul><li>As a developer, making decisions at work </li></ul><ul><li>As an innovator, entrepreneur and thought leader </li></ul><ul><ul><li>There is knowledge to create </li></ul></ul><ul><ul><li>Technology to develop </li></ul></ul><ul><ul><li>Markets to incorporate </li></ul></ul><ul><ul><li>Regulation to standardize </li></ul></ul>TRENDS
    6. 6. Industry trends to strengthen innovation <ul><li>Life cycle assessment to select building materials </li></ul><ul><li>Building simulation to anticipate occupant comfort, construction costs </li></ul><ul><li>Performance certificates to change consumer behavior </li></ul>
    7. 7. Life Cycle Assessment – Introduction PRODUCT Manufacturing Raw materials to produce Energy and water sources Transportation Net benefit over lifetime Energy and water to maintain Waste or recycling overall impact to global warming overall impact to acid rain, smog overall impact to natural environment 70 10 35 <ul><li>Compare with best-in-class </li></ul><ul><li>Benchmark with previous years </li></ul><ul><li>Identify areas of improvement </li></ul>LCA results How to use these numbers <ul><li>Make better informed choices </li></ul>
    8. 8. LCA from a “popcorn perspective” galvanized steel for the kettle acrylic windows around the cart raw kernels lots of seasonings social impacts of a business on a kettle sunflower oil butter and salt natural gas for heating the oil, popping kernels sewage from washing the kettle, draining oil rubber tires for the kettle paper bags, decoration overall impacts of paper mills long hours low income ethics child labor obesity heart diseases allergies waste bin and cleaning 70 10 35
    9. 9. Translating LCA to building materials green roofs with low maintenance concrete panels with recycled fibers walls with high levels of insulation fresh air distribution façades with 20-year durability structures with higher productivity on site and lower waste over 1,500 building materials in a project!
    10. 10. Building Simulation – Introduction <ul><li>Create multiple scenarios </li></ul><ul><li>Anticipate utility costs </li></ul><ul><li>Reduce construction conflicts </li></ul>How to use software <ul><li>Make better informed choices </li></ul>Building Materials Life Cycle OBJECTS Building Systems PROJECTS Performance energy demand and peak consumption structural stability and durability acoustical and visual comfort constructability and work planning Simulation
    11. 11. Building simulation to address complexity Opportunity: Accommodate more people moving from rural, small urban to densely occupied urban areas Opportunity: Allow free form and indoor environments with high quality Economic Constrains Design Concepts Rapid Urbanization No Time to Deliver Opportunity: What? Is this not done yet? Opportunity: Influence policies on insurance rates, access to credit, utility contracts
    12. 12. Performance certificates – Introduction After completion, buildings must deliver a performance level according to their Basis of Design and Project Requirements Demonstration of such performance is recognized by 3 rd party labels Information can be used to promote sales
    13. 13. Performance certificates – Categories Energy efficiency Renewable energy source Water efficiency Green procurement Indoor air quality Commitment to an environmental policy Selected aspects of high performance green buildings durability carbon footprint recyclability
    14. 14. Anatomy of an innovation muscle Laboratory Materials with data Building simulation Better buildings
    15. 15. Collaboration in the construction industry OEMs Design Firms Job Sites Innovation to deliver <ul><li>Universities </li></ul><ul><li>Local, State, Federal Institutions </li></ul><ul><li>Civil Society </li></ul>In collaboration with: <ul><li>Media </li></ul><ul><li>Regenerative solutions </li></ul><ul><li>High performance building </li></ul><ul><li>New industry capabilities </li></ul><ul><li>More job opportunities </li></ul>
    16. 16. Saulo Rozendo [email_address] twitter.com/saulonet

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