Land Rover/Maule Air Joint Marketing Campaign
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Land Rover/Maule Air Joint Marketing Campaign

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Land Rover/Maule Air Joint Marketing Campaign Land Rover/Maule Air Joint Marketing Campaign Presentation Transcript

  • Land Rover/Maule Air Joint marketing campaign
  • DESIGN Douglas Filter worked with Land Rover Boulder (now LR Flatirons) to develop marketing strategies, special events including off road courses and instruction for customers by professional Land Rover CamelTrophy participants. He scouted challenging yet safe routes in the Colorado Rockies and arranged support and catering. But one of his favorite projects was designing the livery and campaign for the Maule Bush Plane Land Rover NorthAmerica Edition.
  • COVER ARTICLE The campaign included special mailings, appearances across the nation including the EEA AirVenture Convention at Oshkosh,WI, and a cover feature story in the national magazine –AOPA Pilot.
  • ZAMBONI Doug also designed a scheme for the Zamboni at the local Ice Hocky stadium