Your SlideShare is downloading. ×
0
Store Associate Training
Course Outline
• Understanding the value of professional installation
• Understanding market trends and customer mindset
•...
Prioritization
Greatest return for least effort

•Cart Value
•AOV
•Bonus

3
Let’s compare
Apples to apples
Custom, Vinyl, High end, Low E, Argon

Store Window

RSW Window

4
Installed Benefits
• Premium Products

• Insured
• Background checks
• Proper permit filing
• Warrantees
• Peace of mind
•...
Window industry quick facts
Contrary to yesteryear’s rule of thumb, a recent report
published by www.costvsvalue.com state...
Decision making criteria
Many research studies collectively agree
the following factors are the most
important for custome...
Simonton History

Over 60 years in
the building
industry.
Simonton
celebrates

67
years this year!
Vinyl windows since 198...
Financial Stability

Fortune Brands Home and
Security Division
FBHS
Quality behind every name
Recent Awards

“Highest in Customer
Satisfaction among Window
& Door Manufacturers,
FOUR years in a row”

2010

2011

2013...
Website Resources
http://www.jdpower.com/microsites/simonton/
http://www.jdpower.com/microsites/simonton/

A great resource for your customer from a third party! This includes informat...
http://www.jdpower.com/microsites/simonton/
http://www.jdpower.com/microsites/simonton/

Not only will your customers see the power of these rankings, but they will a...
http://www.jdpower.com/microsites/simonton/ratings.htm
http://vantagepointe.simonton.com/

This is where your customer can
schedule an appointment

This is where your customer c...
Product line review
6500

Double Hung
Fusion-Welded Frame and
Sash

Accessory Groove

For the addition of decorative
trim & to aid in installa...
6100 Features
Narrow Fusion-Welded Frame and Sash
7/8” more glass top to bottom & side to
side

1 Vent Latch

New narrow p...
23
Summary
•Best window manufacturer in the industry
•Best company in the industry
•Best warranties in the industry
•Greatest...
QUESTIONS?
D30 training module
D30 training module
Upcoming SlideShare
Loading in...5
×

D30 training module

223

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
223
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Why do we need to cover the history of Simonton Windows? It will give a solid foundation for you to build your trust in Simonton and our products & service.
  • Contrary to yesteryear’s rule of thumb, a recent report published by www.costvsvalue.com states that replacing your windows with high quality vinyl windows now surpasses both bathroom and major kitchen remodeling projects (in project dollars recouped at resale).Harvard’s Joint Center for Housing Studies projects remodeling activity will resume growth in 2012 and into the foreseeable future, a very positive future forecast.
  • Many research studies collectively agree the following factors are the most important for customers when facing a large ticket buying decision. These are rated in order of highest to fourth highest in priority:Confidence in the ManufacturerConfidence in the CompanyConfidence in the Associate Price
  • This year Simonton Windows celebrates it’s 65th Birthday! We have been around during the peak in the building industry and we are still here after a serious down-turn in our economy and especially the housing market. Our strength allowed us to stay strong and actually continue to grow during the recession.
  • VantagePointe is the new co-branding name that Home Depot and Simonton have developed.
  • This is the microsite’s home page.
  • This is a sample of the “options” page. The unit they choose will come to the forefront and the can look at if from all sides.
  • Transcript of "D30 training module"

    1. 1. Store Associate Training
    2. 2. Course Outline • Understanding the value of professional installation • Understanding market trends and customer mindset • Simonton’s Industry-leading strengths • Website resources • JDPower • VantagePointe • Effective lead generation examples • Simonton product line up • Good, Better, Best • Features vs. Benefits • Product upgrades • Resonance • Sound and Security • Summary 2
    3. 3. Prioritization Greatest return for least effort •Cart Value •AOV •Bonus 3
    4. 4. Let’s compare Apples to apples Custom, Vinyl, High end, Low E, Argon Store Window RSW Window 4
    5. 5. Installed Benefits • Premium Products • Insured • Background checks • Proper permit filing • Warrantees • Peace of mind • Professionalism • Local • Transferrable • Resale • Efficiency 5
    6. 6. Window industry quick facts Contrary to yesteryear’s rule of thumb, a recent report published by www.costvsvalue.com states that replacing your windows with high quality vinyl windows now surpasses both bathroom and major kitchen remodeling projects (in project dollars recouped at resale).
    7. 7. Decision making criteria Many research studies collectively agree the following factors are the most important for customers when facing a large ticket buying decision. These are rated in order of highest to fourth highest in priority: 1. Confidence in the Manufacturer 2. Confidence in the Company 3. Confidence in the Associate 4. Price
    8. 8. Simonton History Over 60 years in the building industry. Simonton celebrates 67 years this year! Vinyl windows since 1980 8
    9. 9. Financial Stability Fortune Brands Home and Security Division FBHS Quality behind every name
    10. 10. Recent Awards “Highest in Customer Satisfaction among Window & Door Manufacturers, FOUR years in a row” 2010 2011 2013 2012
    11. 11. Website Resources
    12. 12. http://www.jdpower.com/microsites/simonton/
    13. 13. http://www.jdpower.com/microsites/simonton/ A great resource for your customer from a third party! This includes information on the rankings, how Simonton was rated and even includes a great video for the customer to watch and learn.
    14. 14. http://www.jdpower.com/microsites/simonton/
    15. 15. http://www.jdpower.com/microsites/simonton/ Not only will your customers see the power of these rankings, but they will also be able to see how Simonton rated in all categories
    16. 16. http://www.jdpower.com/microsites/simonton/ratings.htm
    17. 17. http://vantagepointe.simonton.com/ This is where your customer can schedule an appointment This is where your customer can learn all about VantagePoint
    18. 18. Product line review
    19. 19. 6500 Double Hung Fusion-Welded Frame and Sash Accessory Groove For the addition of decorative trim & to aid in installation Profiles and sashes are fused together to create a weather tight, strong onepiece unit. Extruded Screens For strength and durability Dual Air Locks For ventilation Exterior Frame Cam Lock Multiple Chambers Profile Unique designed secure window lock Flush Mounted Tilt Latches For a clean, smooth sash rail. Tilt in/Lift out Sash Allow sash to tilt in for easy cleaning ¾” Stainless Steel ConstantForce Coil Balance Allows for a maintenance free, system for sash stability. Contoured Extruded Lift Rails Allows for easy opening –no matter how big the window. ⅞” Insulated Glass Unit Double pane, Double strength glass with Low E and Argon Gas for increased energy performance Vinyl profiles are filled with 13 dead air chambers that increase window insulation and aides structural integrality Meeting Rail Makes for a tight seal with our patented Interlocking/Over-lapping design Supercept Spacer System Makes for low conduction rates, moisture-resistance and thermal efficiency 3 ¼” Frame Allows to fit most openings
    20. 20. 6100 Features Narrow Fusion-Welded Frame and Sash 7/8” more glass top to bottom & side to side 1 Vent Latch New narrow profile provides more viewing area. Profiles and sashes are fused together to create a weather tight, strong one-piece unit. For ventilation. Cam Lock Multiple Chambers Profile Unique designed secure window lock Vinyl profiles are filled with dead air chambers that increase window insulation and aides structural integrality Flush Mounted Tilt Latches For a clean, smooth top sash. Meeting Rail Tilt in/Lift out Sash Makes for a tight seal with overlapping interlocking design that reduces air infiltration. Allow sash to tilt in for easy cleaning Intercept Spacer System 1/2” Stainless Steel Coil Balance Makes for low conduction rates, moisture-resistance and thermal efficiency Allows for a maintenance free, system for sash stability. Dual Contoured Extruded Lift Rails Allows for easy opening –no matter how big the window. 22 Stepped Sill Better protection against air and water infiltration ¾” Insulated Glass Unit Double pane, Single-strength glass. Glass packages with LowE are available. 3 ¼” Frame Allows to fit most openings
    21. 21. 23
    22. 22. Summary •Best window manufacturer in the industry •Best company in the industry •Best warranties in the industry •Greatest selection of standard products •Something to fit everyone’s budget
    23. 23. QUESTIONS?
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×