I businessppt final

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Presentation by Doug Richard at LEP Meeting

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I businessppt final

  1. 1. Business in the Age of the Internet<br />
  2. 2. THE WORLD HAS CHANGED<br />It is connected<br />Successful businesses exploit the net<br />A web page is not enough<br />The potential is transformative<br />
  3. 3. ECONOMIC UNDERPINNING<br />Small businesses in particular tend to transform productivity growth in to real growth in comparison to large corporations which tend to stockpile capital reserves for M&A activity and greater returns to shareholders through dividends<br />
  4. 4. PROVEN METHODOLOGY<br />Based on School for Startups: Socratic Method and Action Learning<br />Piloted at MADE In 48 Hours<br />Ecademy is the leading small business social media training provider<br />
  5. 5. “The delivery of the whole event appeared seamless, the quality of speakers excellent, the application of solutions was immediate.”<br />“The intensive boot camp will show you every which way for leveraging the internet to accelerate growth, lower costs and increase profits”<br />“The quality of the speakers- when you are being told how to do something by someone who has done it themselves, you become more focused on paying attention”<br />91% OF THE DELEGATES SAID THEY WERE VERY AND EXTREMELY SATISFIED WITH THE CURRICULA FOR IN 48 HOURS.<br />
  6. 6. ECADEMY<br />Penny Power is the leading UK expert on social media training.<br />The Book<br />The Online Training Tools<br />Methodology<br />Self-paced learning<br />Online video teaching<br />
  7. 7. THE TEACHING PROGRAMME<br />BOOT CAMPS <br />Intensive one day or multi-day learning events for all the entrepreneurs<br />BROADCASTS<br />Pre-recorded broadcasts for web-streaming or download covering specific topics in detail including tutorials by noted experts<br />WEB FORUM<br />Online, always on, forums for immediate support and keeping in touch with the community<br />
  8. 8. BOOTCAMPS<br />MARKETING<br />SALES<br />FULFULLMENT & INFRASTRUCTURE<br />The three workshops would each be held at each of the thirty regions defined by the current Local Economic Partnerships. (LEPs) Thus a <br />Total of 90 boot camps would be held for a total of 120 teach days (1 x 2 day + 2 x 1 day bootcamps).<br />The boot camps would be provided between January - April 2012 on a rolling road tour basis<br />
  9. 9. MARKETING<br />DAY ONE<br />Branding<br /><ul><li>The culture of the online world – how to adapt to the social culture
  10. 10. Creating a repuation and building influence – online branding
  11. 11. Know Me, Like Me, Follow Me – a process for building pipeline
  12. 12. Achieving connectedness – through location and network integration
  13. 13. Creating daily, weekly and monthly habits to feed your followers</li></ul>DAY TWO<br />B2B marketing<br />Vendor Sponsors Presentations <br />Traffic generation <br /><ul><li>SEO
  14. 14. SEM
  15. 15. Social Media
  16. 16. Display Advertising
  17. 17. Location based (e.g. Groupon)
  18. 18. Email marketing and tools</li></li></ul><li>SALES<br />Fundamentals - price, selection, delivery, availability, discovery <br />Ecommerce solutions <br />Payment Services <br />PSPs, PayPal, CBA, Google Checkout <br />Marketplaces <br />Amazon<br />eBay<br />Etsy<br />Rakuten/Buy<br />Asos, Tesco etc. etc.<br />Mobile ecommerce<br />Affiliate models <br />Pricing models & Promotions - <br />
  19. 19. FULFILLMENT & INFRASTRUCTURE<br />FULFILLMENT / SERVICE<br />Fulfillment services <br />Amazon<br />PF/TNT/RM etc<br />DIY Fulfillment<br />Customer support <br /> <br />INFRASTRUCTURE<br />Procurement (e.g. AliBaba) <br />Office and Productivity Tools<br />Cloud basics - free/low cost tools<br />Google Office suite<br />Microsoft 365<br />Manymoon<br />Basecamp<br />Financial <br />Sage<br />Intuit<br />Brightpearl<br />CRM <br />Salesforce, Highroose, Zoopla<br />Storage <br />Amazon, Google<br />HR <br />
  20. 20. BROADCASTS<br />Beginning the month after the first boot camp the iBusiness team will begin to produce and deliver broadcast quality 30 minute and one hour shows for web streaming on each of the subject matter themes covered in the live events.<br />THE THEMES WILL INCLUDE:<br />Branding<br />Social Media Marketing<br />SEO<br />Web Advertising<br />Location based Marketing (local marketing)<br />Mobile Marketing<br />eCommmerce<br />Web Shops<br />Affiliate Marketing<br />Fulfillment<br />Procurement<br />Web SAS Accounting & Financial Management<br />eBanking<br />Group Productivity<br />CRM and Customer Satisfaction<br />Human Resources<br />
  21. 21. WEB RESOURCES<br />TWO KEY RESOURCES:<br />Dedicated iBusiness Programme Website<br />Ecademy core website & community<br />The two site will be fully integrated and inter-operable specifically for support of this programme<br />
  22. 22. iBUSINESS WEBSITE<br />Event Play<br />The Wall<br />The Library<br />The Course Materials<br />
  23. 23. THE ECADEMY COMMUNITY<br />PLATFORM SUMMARY<br />Messaging: Connect to the right people with unlimited network messaging and contacts<br />SEO : Built in Search Engine Optimization (SEO) for all content and profiles<br />Company Profiles : Present expertise, products and services using Social Media content and assets <br />Social Media Feeds Connect, distribute and share all your social networking and social media activity with NetNews feeds <br />Online Brand :Build your online brand and reputation with your own blog<br />Marketplace : Market your business with unlimited Marketplace adverts<br />Networking Groups : Extend your brand and network running your own networking groups and events<br />
  24. 24. BUILDING ‘SOCIAL’ CAPITAL WITHIN SME’s BY LEVERAGING THE ‘SOCIAL WEB’<br />Human Capital<br />Financial Capital<br />SOCIAL CAPITAL <br />
  25. 25. THE GOOGLE ‘SOCIAL’ AFFECT PAGE ONE<br />Ecademy blogs<br />Ecademy profile<br />YouTube<br />My blog<br />Slideshare<br />Wikipedia<br />
  26. 26. PAGE ONE CONTD…<br />KLF blog<br />linkedIn<br />Twitter<br />newspaper<br />
  27. 27. PAGE TWO<br />FaceBook<br />Women’s everything<br />EBA<br />Amazon<br />UCL<br />
  28. 28. WHERE ARE THEY NOW IN THEIR SKILLS? <br />Awareness?<br />Motivation?<br />Understanding?<br />Doing?<br />Habits?<br />
  29. 29. UNDERSTAND THE WEB LANDSCAPE<br />Their Internet Web Strategy<br />Suspect, prospect, Customer<br />Website<br />Ecommerce<br />Buying<br />Selling<br />productivity<br />Transactional<br />Business Tone and strategy<br />Their formal networks<br />LinkedIn<br />Their Social Strategy<br />Stranger, Friend, Follower<br />Twitter<br />FaceBook<br />Ecademy<br />LinkedIn<br />YouTube<br />Klout etc<br />Social - Supportive<br />Social Tone<br />Their informal networks<br />
  30. 30.
  31. 31. Ecademy – Philosophy and Framework<br />KNOW ME<br />Strangers<br />Social Media<br />Broadcasting<br />Collecting and Sharing Knowledge<br />Friends<br />Social Networking<br />Conversation<br />Collecting and Sharing People<br />LIKE ME<br />Network value –Knowledge and people<br />FOLLOW ME<br />Leading<br />- who are you serving? <br />Followers<br />
  32. 32. DEVELOPING THEIR FREEMIUM MODEL<br />Social Media<br />Product 4 prospects, quick win<br />Core Business<br />Full solution<br />Second sale<br />What next?<br />
  33. 33. WE HAVE TO THINK ‘COMMUNITY’ - SME’s ARE AN ECOSYSTEM THAT ‘SHOULD’ WORK TOGETHER<br />
  34. 34. SHARED RESPONSIBILITY<br />iBusiness Team: Curricula, Teaching, Support, Management<br />BIS: Endorsement, Support with Sponsors<br />LEPS: Venue, Catering & Promotion.<br />RGF: Funding<br />Small Businesses: Participation, small funding<br />Commercial Sponsors: curricula support & funding<br />
  35. 35. SPONSORS & PARTNERS<br />THREE LEVELS:<br />CURRICULA PARTNERS<br />The two site will be fully integrated and inter-operable specifically for support of this programme<br />PRESENTATION PARTNERS<br />Provide curricula and have opportunity to present at each of the 30 2 day events. Fee.<br />SPONSORSHIP PARTNERS<br />All of the above and also has branding rights across the event. Fee.<br />
  36. 36. AUDIT & MEASUREMENT<br />This programme will support a full outcome measurement initiative.<br />Baseline measurement of business health at beginning of programme<br />End of programme measurement on key metrics: # of employees, turnover, export activity, R&D activity<br />Analysis by sector, region, business size<br />Fully anonymized through trusted entity<br />
  37. 37. FURTHER DISCUSSION<br />SMA program funding<br />Role of lead partners<br />

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