PRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.com

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Go behind the scenes at Monster.com to see how it runs its social media program — from planning to execution to measurement, and back again. In this program, you’ll learn how to monitor and ...

Go behind the scenes at Monster.com to see how it runs its social media program — from planning to execution to measurement, and back again. In this program, you’ll learn how to monitor and contribute to conversations, decide what NOT to measure and more.

Learn how to identify the right channels and create a voice for each.
Find out how to coordinate multiple messages across multiple channels.
Discover how to add analysis to measurement.

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  • Big tool, little tools free and expensive. No one tool to do everything. Kathy- process of evaluation (more?) Radian6 Prime Research Doug – Agency side vigilance in uncovering new tools nimble point solutions (like Tweetrtreach) to fulfill immediate requests Complementing comprehensive monitoring tool with p[oint solutions (Topst “ accessorizing with plug-in tools like Bit.ly and Stocktiwts to help certain parts of program (Tracking links and financial call chatter)

PRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.com PRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.com Presentation Transcript

  • Manage Multiple Content Streams Like Monster.com PRSA Digital Impact April 3, 2012
  • The Presenters Kathy O’Reilly, Monster Worldwide > Sr Director, Social Media & Public Relations > 20+ years in TV production, PR, media relations and social media > @kathyoreilly Doug Haslam, Voce Communications/Porter Novelli > Agency Account Lead > 20+ years in communications, from radio/journalism to tech PR to social media > @dough PRSA Digital Impact - April 3, 2012 2
  • Monster History 1994 – Founded 2007 – Seeker Blog Launched 2010 – MonsterThinking Blog Launched 2007 – Joined Twitter 2009 – Facebook 2011 – BeKnown Blog Launched 2012 – 13+ Primary Social Media Channels Launched to Date (US) PRSA Digital Impact - April 3, 2012 3
  • Voce Communications/Porter Novelli PRSA Digital Impact - April 3, 2012 4
  • “Hub & Spoke” for Monster PRSA Digital Impact - April 3, 2012 5
  • Content Planning and Voices Editorial Calendar Voice and Tone > Recruiter/Employer Audience > “Seeker” Audience > Corporate Voice/Thought Leadership > Guests PRSA Digital Impact - April 3, 2012 6
  • Monitoring and Response Process Speed Message Coordination PRSA Digital Impact - April 3, 2012 7
  • Measurement Goals (Define “Success”) > “Macro” Measures Benchmarking Metrics (Know what to ignore) “Micro” Measures Coordination > On-Domain  Off-Domain PRSA Digital Impact - April 3, 2012 8
  • Measurement Goals (Define “Success”) > “Macro” Measures Benchmarking Metrics (Know what to ignore) “Micro” Measures Coordination > On-Domain  Off-Domain Data Lies - Trends Don’t PRSA Digital Impact - April 3, 2012 9
  • Measurement – Macro Measures PRSA Digital Impact - April 3, 2012 10
  • Measurement – Micro Measures PRSA Digital Impact - April 3, 2012 11
  • Measurement – Reporting PRSA Digital Impact - April 3, 2012 12
  • Tools PRSA Digital Impact - April 3, 2012 13
  • Some Resources Mashable.com Socialmediatoday.com Socialmediaexplorer.com SocialMedia.org SNCR.org Our Peers PRSA Digital Impact - April 3, 2012 14
  • Thank YouKathy O’Reilly (@kathyoreilly)Doug Haslam (@DougH)