Launch Camp

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Presentation from LaunchCamp Boston, Feb 4, 2010- from the Social Media Breakfast portion of the program, on "Conversation."

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  • http://ebayinkblog.com/2010/01/26/ebay-seller-release-announces-fee-changes-stores-subscription-packages-buyer-protection/#comments
  • Launch Camp

    1. 1. Conversation • Doug Haslam • Voce Communications • Twitter: @Dough • Event hashtags: #SMB16, #LaunchCamp
    2. 2. Why • • • • Media has changed Turn critics into fans Turn fans into superfans ? Turn superfans into evangelists
    3. 3. How • Let others talk about you (they will anyway) • Spend time on your message (the key to control) • Lurk/Participate/Create
    4. 4. How
    5. 5. External Platforms
    6. 6. External Platforms
    7. 7. External Platforms • American Airlines on Twitter
    8. 8. Internal Platforms
    9. 9. Trolls • Photo credit: estherase on Flickr
    10. 10. Thank You • Doug Haslam • Voce Communications • doug@voceconnect.com • Twitter: @Dough • Event hashtags: #SMB16, #LaunchCamp

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