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Ptc 7 Rules Of Personal Branding

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    Ptc 7 Rules Of Personal Branding Ptc 7 Rules Of Personal Branding Presentation Transcript

    • The 7 Little Known Rules of PERSONAL BRANDING By Doug Firebaugh 2011 all rights reserved
    • The 7 Rules of Personal Branding
      • If you are on the web today, building a business, you need to BUILD a BRAND.
      • There is much teaching about this, but there are 7 Rules that you must adhere to in order to build a MAGNETIC Brand that PULLS people’s thinking towards you.
      • Do you understand what Personal BRANDING really is?
    • The 7 Rules of Personal Branding
      • Personal Branding is this:
      • “ The process of creating as Asset that pertains to a particular person that creates an image or reputation or perspective about that person in the marketplace that marks an indelible impression and emotion towards that person.”
    • The 7 Rules of Personal Branding
      • There are what we call “The Three I’s of Personal Branding:”
      • IMAGE.
      • IMPACT.
      • INTEGRATION.
      • These are the FIRST 3 Rules of Personal Branding we will cover.
    • The 7 Rules of Personal Branding
      • 1. The Rule of IMAGE.
      • Image is the picture that people “see” in their minds of you and your business.
      • It is created by a combination of your logo, your website, your personality, your colors, slogan, and FEELING that they get from those.
      • What do you DO? What do you WANT them to SEE? Who ARE YOU?
    • The 7 Rules of Personal Branding
      • 2. The Rule of IMPACT. Every Personal Brand has a “ FEEL” to it.
      • It is the “feeling” the person gets when they think of you.
      • You have a “VISUAL” Impact, an “EXPERIENCE” Impact, and an EMOTIONAL Impact.
      • Your Brand MUST MOVE the person to DO something.
      • What do you want people to FEEL?
    • The 7 Rules of Personal Branding
      • Your Personal Brand must “BRAND” an emotion into the prospect or person.
      • Happiness.
      • Success.
      • Assuredness.
      • Solution creator.
      • Confidence.
      • Loyalty.
      • The BEST.
    • The 7 Rules of Personal Branding
      • 3.The Rule of INTEGRATION. You must Integrate the Image and Impact into your Brand.
      • You also MUST integrate the Power of SOLUTION and PROBLEM SOLVING , as well as POWERFUL EXPERIENCE into your Personal Brand.
      • You must also integrate into your brand Integrity, Character, Values, Talent , and TRUST.
      • If a person cannot TRUST your brand, you are out of business.
    • The 7 Rules of Personal Branding
      • Passion.
      • Power.
      • Proof.
      • Possibilities.
      • Potential.
      • Problem Solver.
      • Priority.
      • People Focused.
      • Perpetual.
    • The 7 Rules of Personal Branding
      • 4. The Rule of VISIBILITY.
      • You MUST be Visible in social media, online, as well as offline,
      • Videos, podcasts, Articles, Websites, Texts, QR Codes, SMS, Geo Location, Posts, Comments, ebooks, pdf downloads, resources.
      • Social Networking and offline Networking.
    • The 7 Rules of Personal Branding
      • Part of Personal Branding Visibility is REPETITION.
      • CONSISTENCY.
      • DAILY.
      • ONLINE.
      • OFFLINE.
      • CONNECTIONS.
      • COMMENTS.
      • CREATIVES.
    • The 7 Rules of Personal Branding
      • 5. The Rule of the Anchor Phrase or Anchor IMAGE .
      • You MUST have some form or kind of an “ANCHOR PHRASE” that will STICK in people’s minds and hearts.
      • Nike has “Just Do it.”
      • ATT has “Rethink Impossible.”
      • McDonalds has “I’m Loving it!”
    • The 7 Rules of Personal Branding
      • An Anchor Image is an Image that people will CONNECT that image to your Personal Brand.
      • It must SAY SOMETHING through a Visual.
      • It must tell an Action, or a Story, or a Benefit.
      • It MUST be unique and create a Positive Memory.
    • The 7 Rules of Personal Branding
      • 6. The Rule of Reputation Management.
      • Your Reputation is the GOOD WILL Asset of your Brand.
      • It is the Story Behind You in marketplace.
      • You MUST manage your Brand and create a Powerful Reputation.
    • The 7 Rules of Personal Branding
      • To Manage your Reputation, here are 3 ways:
      • 1. LISTEN.
      • www.socialmention.com
      • 2. WATCH.
      • # tags on www.twitter.com
      • 3. MONITOR.
      • www .trackur.com
      • $18.00 a month to protect your Reputation. :60 seconds to set up.
    • The 7 Rules of Personal Branding
      • 7. The Rule of VISIBLE VALUE.
      • Value MUST be at the Nuclear Core of your Personal Brand.
      • But it MUST be VISIBLE VALUE for all to SEE.
      • Visible Value is Social Proof and Testimonials.
    • The 7 Rules of Personal Branding
      • Social Proof is a psychological area that says that if one person uses a product, then it must be ok for them.
      • You Build Social Proof by asking people to try your product and give a review.
      • You Build Social Proof by testimonials –videos and audios, and text.
    • The 7 Rules of Personal Branding
      • Personal Branding is today’s Personal Marketing.
      • It is WHO YOU ARE and how that is MARKETED in the marketplace.
      • Who ARE YOU?
      • What makes YOU Unique and Better?
      • What makes you WORTH giving business to?
    • The 7 Rules of Personal Branding
    • The 7 Rules of Personal Branding
      • It’s ALL about THE TRANSITION.
      • You MUST transition the conversation into a PRESENTATION sometime. This is done with a TRANSITION QUESTION .