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The 7 Rules of Personal Branding <ul><li>If you are on the web today, building a business, you need to  BUILD a BRAND. </l...
The 7 Rules of Personal Branding <ul><li>Personal Branding is this: </li></ul><ul><li>“ The process of creating as Asset t...
The 7 Rules of Personal Branding <ul><li>There are what we call  “The Three I’s of Personal Branding:” </li></ul><ul><li>I...
The 7 Rules of Personal Branding <ul><li>1. The Rule of  IMAGE. </li></ul><ul><li>Image is the picture that people  “see” ...
The 7 Rules of Personal Branding <ul><li>2.  The Rule of  IMPACT.  Every Personal Brand has a “ FEEL” to it. </li></ul><ul...
The 7 Rules of Personal Branding <ul><li>Your Personal Brand must “BRAND” an emotion into the prospect or person. </li></u...
The 7 Rules of Personal Branding <ul><li>3.The Rule of  INTEGRATION.  You must Integrate the Image and Impact into your Br...
The 7 Rules of Personal Branding <ul><li>Passion. </li></ul><ul><li>Power. </li></ul><ul><li>Proof. </li></ul><ul><li>Poss...
The 7 Rules of Personal Branding <ul><li>4. The Rule of  VISIBILITY. </li></ul><ul><li>You MUST be Visible in social media...
The 7 Rules of Personal Branding <ul><li>Part of Personal Branding Visibility is  REPETITION. </li></ul><ul><li>CONSISTENC...
The 7 Rules of Personal Branding <ul><li>5. The Rule of the  Anchor Phrase or Anchor  IMAGE . </li></ul><ul><li>You MUST h...
The 7 Rules of Personal Branding <ul><li>An  Anchor Image  is an Image that people will  CONNECT that image to your Person...
The 7 Rules of Personal Branding <ul><li>6. The Rule of  Reputation Management. </li></ul><ul><li>Your Reputation is the  ...
The 7 Rules of Personal Branding <ul><li>To Manage your Reputation, here are 3 ways: </li></ul><ul><li>1. LISTEN. </li></u...
The 7 Rules of Personal Branding <ul><li>7. The Rule of  VISIBLE VALUE. </li></ul><ul><li>Value MUST be at the Nuclear Cor...
The 7 Rules of Personal Branding <ul><li>Social Proof is a  psychological area that says that if one person uses a product...
The 7 Rules of Personal Branding <ul><li>Personal Branding is today’s Personal Marketing. </li></ul><ul><li>It is  WHO YOU...
The 7 Rules of Personal Branding
The 7 Rules of Personal Branding <ul><li>It’s ALL about  THE TRANSITION.   </li></ul><ul><li>You MUST transition the conve...
Ptc 7 Rules Of Personal Branding
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Ptc 7 Rules Of Personal Branding

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Transcript of "Ptc 7 Rules Of Personal Branding"

  1. 1. The 7 Little Known Rules of PERSONAL BRANDING By Doug Firebaugh 2011 all rights reserved
  2. 2. The 7 Rules of Personal Branding <ul><li>If you are on the web today, building a business, you need to BUILD a BRAND. </li></ul><ul><li>There is much teaching about this, but there are 7 Rules that you must adhere to in order to build a MAGNETIC Brand that PULLS people’s thinking towards you. </li></ul><ul><li>Do you understand what Personal BRANDING really is? </li></ul>
  3. 3. The 7 Rules of Personal Branding <ul><li>Personal Branding is this: </li></ul><ul><li>“ The process of creating as Asset that pertains to a particular person that creates an image or reputation or perspective about that person in the marketplace that marks an indelible impression and emotion towards that person.” </li></ul>
  4. 4. The 7 Rules of Personal Branding <ul><li>There are what we call “The Three I’s of Personal Branding:” </li></ul><ul><li>IMAGE. </li></ul><ul><li>IMPACT. </li></ul><ul><li>INTEGRATION. </li></ul><ul><li>These are the FIRST 3 Rules of Personal Branding we will cover. </li></ul>
  5. 5. The 7 Rules of Personal Branding <ul><li>1. The Rule of IMAGE. </li></ul><ul><li>Image is the picture that people “see” in their minds of you and your business. </li></ul><ul><li>It is created by a combination of your logo, your website, your personality, your colors, slogan, and FEELING that they get from those. </li></ul><ul><li>What do you DO? What do you WANT them to SEE? Who ARE YOU? </li></ul>
  6. 6. The 7 Rules of Personal Branding <ul><li>2. The Rule of IMPACT. Every Personal Brand has a “ FEEL” to it. </li></ul><ul><li>It is the “feeling” the person gets when they think of you. </li></ul><ul><li>You have a “VISUAL” Impact, an “EXPERIENCE” Impact, and an EMOTIONAL Impact. </li></ul><ul><li>Your Brand MUST MOVE the person to DO something. </li></ul><ul><li>What do you want people to FEEL? </li></ul>
  7. 7. The 7 Rules of Personal Branding <ul><li>Your Personal Brand must “BRAND” an emotion into the prospect or person. </li></ul><ul><li>Happiness. </li></ul><ul><li>Success. </li></ul><ul><li>Assuredness. </li></ul><ul><li>Solution creator. </li></ul><ul><li>Confidence. </li></ul><ul><li>Loyalty. </li></ul><ul><li>The BEST. </li></ul>
  8. 8. The 7 Rules of Personal Branding <ul><li>3.The Rule of INTEGRATION. You must Integrate the Image and Impact into your Brand. </li></ul><ul><li>You also MUST integrate the Power of SOLUTION and PROBLEM SOLVING , as well as POWERFUL EXPERIENCE into your Personal Brand. </li></ul><ul><li>You must also integrate into your brand Integrity, Character, Values, Talent , and TRUST. </li></ul><ul><li>If a person cannot TRUST your brand, you are out of business. </li></ul>
  9. 9. The 7 Rules of Personal Branding <ul><li>Passion. </li></ul><ul><li>Power. </li></ul><ul><li>Proof. </li></ul><ul><li>Possibilities. </li></ul><ul><li>Potential. </li></ul><ul><li>Problem Solver. </li></ul><ul><li>Priority. </li></ul><ul><li>People Focused. </li></ul><ul><li>Perpetual. </li></ul>
  10. 10. The 7 Rules of Personal Branding <ul><li>4. The Rule of VISIBILITY. </li></ul><ul><li>You MUST be Visible in social media, online, as well as offline, </li></ul><ul><li>Videos, podcasts, Articles, Websites, Texts, QR Codes, SMS, Geo Location, Posts, Comments, ebooks, pdf downloads, resources. </li></ul><ul><li>Social Networking and offline Networking. </li></ul>
  11. 11. The 7 Rules of Personal Branding <ul><li>Part of Personal Branding Visibility is REPETITION. </li></ul><ul><li>CONSISTENCY. </li></ul><ul><li>DAILY. </li></ul><ul><li>ONLINE. </li></ul><ul><li>OFFLINE. </li></ul><ul><li>CONNECTIONS. </li></ul><ul><li>COMMENTS. </li></ul><ul><li>CREATIVES. </li></ul>
  12. 12. The 7 Rules of Personal Branding <ul><li>5. The Rule of the Anchor Phrase or Anchor IMAGE . </li></ul><ul><li>You MUST have some form or kind of an “ANCHOR PHRASE” that will STICK in people’s minds and hearts. </li></ul><ul><li>Nike has “Just Do it.” </li></ul><ul><li>ATT has “Rethink Impossible.” </li></ul><ul><li>McDonalds has “I’m Loving it!” </li></ul>
  13. 13. The 7 Rules of Personal Branding <ul><li>An Anchor Image is an Image that people will CONNECT that image to your Personal Brand. </li></ul><ul><li>It must SAY SOMETHING through a Visual. </li></ul><ul><li>It must tell an Action, or a Story, or a Benefit. </li></ul><ul><li>It MUST be unique and create a Positive Memory. </li></ul>
  14. 14. The 7 Rules of Personal Branding <ul><li>6. The Rule of Reputation Management. </li></ul><ul><li>Your Reputation is the GOOD WILL Asset of your Brand. </li></ul><ul><li>It is the Story Behind You in marketplace. </li></ul><ul><li>You MUST manage your Brand and create a Powerful Reputation. </li></ul>
  15. 15. The 7 Rules of Personal Branding <ul><li>To Manage your Reputation, here are 3 ways: </li></ul><ul><li>1. LISTEN. </li></ul><ul><li>www.socialmention.com </li></ul><ul><li>2. WATCH. </li></ul><ul><li># tags on www.twitter.com </li></ul><ul><li>3. MONITOR. </li></ul><ul><li>www .trackur.com </li></ul><ul><li>$18.00 a month to protect your Reputation. :60 seconds to set up. </li></ul>
  16. 16. The 7 Rules of Personal Branding <ul><li>7. The Rule of VISIBLE VALUE. </li></ul><ul><li>Value MUST be at the Nuclear Core of your Personal Brand. </li></ul><ul><li>But it MUST be VISIBLE VALUE for all to SEE. </li></ul><ul><li>Visible Value is Social Proof and Testimonials. </li></ul>
  17. 17. The 7 Rules of Personal Branding <ul><li>Social Proof is a psychological area that says that if one person uses a product, then it must be ok for them. </li></ul><ul><li>You Build Social Proof by asking people to try your product and give a review. </li></ul><ul><li>You Build Social Proof by testimonials –videos and audios, and text. </li></ul>
  18. 18. The 7 Rules of Personal Branding <ul><li>Personal Branding is today’s Personal Marketing. </li></ul><ul><li>It is WHO YOU ARE and how that is MARKETED in the marketplace. </li></ul><ul><li>Who ARE YOU? </li></ul><ul><li>What makes YOU Unique and Better? </li></ul><ul><li>What makes you WORTH giving business to? </li></ul>
  19. 19. The 7 Rules of Personal Branding
  20. 20. The 7 Rules of Personal Branding <ul><li>It’s ALL about THE TRANSITION. </li></ul><ul><li>You MUST transition the conversation into a PRESENTATION sometime. This is done with a TRANSITION QUESTION . </li></ul>

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