T mobile 9-24-09

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T mobile 9-24-09

  1. 1. Peter and Doug welcome you to the T-Moble Presentation
  2. 2. Some History:With TMP - want to make a changeTMP just finished branding and career siteDelivered and presented RFP Definition - we did notAll the other Agencies presented creativeThey invited us back with an assignmentCreative and Strategy for Three Key T-Mobile Segments(Retail, Call Center, and FSC):
  3. 3. The Setup:Slick DDB office in Seattle - 12 clients - big conf room10 Hodites - Entire hands on teamPresentation was a combo of PPT, Flash, Posters, Boards, DefinitionSketches and Dramatics
  4. 4. T-Mobilization T- Mobilization Mobilize Bernard Hodes Group, employees, candidates, and management across the entire employee lifecycle
  5. 5. Talent Lifecycle
  6. 6. Creative
  7. 7. Concept 1
  8. 8. Show Your Savvy
  9. 9. Show Your Savvy Retail •Chicago •Cultural •Social •Mobile •T-mobilize
  10. 10. Show Your Savvy Retail •Chicago •Cultural •Social •Mobile •T-mobilize
  11. 11. Show Your Savvy Retail •Chicago •Cultural •Social •Mobile •T-mobilize
  12. 12. Show Your Savvy Retail •Chicago •Cultural •Social •Mobile •T-mobilize
  13. 13. Show Your Savvy Retail •Chicago •Cultural •Social •Mobile •T-mobilize
  14. 14. Concept 2
  15. 15. • Show Your Savvy• Make Life Happen Make Life Happen
  16. 16. Make LifeHappen
  17. 17. Make LifeHappen Retail •Chicago •Cultural •Social •Mobile •T-mobilize
  18. 18. Make LifeHappen Retail •Chicago •Cultural •Social •Mobile •T-mobilize
  19. 19. Make LifeHappen Retail •Chicago •Cultural •Social •Mobile •T-mobilize
  20. 20. Make LifeHappen Retail •Chicago •Cultural •Social •Mobile •T-mobilize
  21. 21. Make LifeHappen Retail •Chicago •Cultural •Social •Mobile •T-mobilize
  22. 22. Talent Lifecycle
  23. 23. Market Specific Targets
  24. 24. Retail : ChicagoDefinition
  25. 25. Retail
  26. 26. Retail
  27. 27. Retail
  28. 28. Out-of-Home
  29. 29. Out-of-Home
  30. 30. Retail
  31. 31. Retail
  32. 32. Call Center : Ft. Lauderdale Definition
  33. 33. Call Center
  34. 34. Call Center
  35. 35. Call Center
  36. 36. Out-of-Home
  37. 37. Retail
  38. 38. FSC : SeattleDefinition
  39. 39. FSC
  40. 40. PersonalizedBrochure
  41. 41. Talent Lifecycle
  42. 42. Personalized Integrated Experience Definition
  43. 43. FSC
  44. 44. FSC
  45. 45. FSC
  46. 46. FSC
  47. 47. EngagementDefinition
  48. 48. Onboarding
  49. 49. EmployeeEngagement Site
  50. 50. EmployeeEngagement Site
  51. 51. EmployeeEngagement Site
  52. 52. ERP
  53. 53. EmployeeEngagement Site
  54. 54. New ideas Talent Lifecycle approach Creative that delivers on brand Specific targeted media strategies to demos Rich media that delivers user driven info Paperless brochure concept Transparent career site Employee engagement On boarding - Recognition - Referral program Process improvement programs Alumni engagement Dashboard metrics

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