8. The Infotention Matrix – cont.• There are two key vectors involved, in understanding information overload and mastering Infotention skills. These are: •The source or origin of new information- arising internally, behind the firewall versus externally, from outside the firewall; and •The nature of the conversion of that information to value, flowing into the enterprise from outside, or flowing out from the enterprise to the marketplace.
9. The Infotention Matrix – cont.• Infotention skills focus on the needs and requirements of every employee regardless of his or her location in the Infotention Matrix. Whether residing: In Zone I, and involved with comparison of internal and external actors, risks or competition; Zone II, charged with the most sensitive proprietary assets and processes of the enterprise; Zone III, responsible for management and capitalization of intellectual capital and assets; or, Zone IV, responsible for external communication, whether marketing, sales, communications or recruitment, Everyone is challenged to source, process, store and disseminate information in an efficient, automated and masterful way.