Doubloon Company Presentation
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Doubloon Company Presentation

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Doubloon Company Presentation Doubloon Company Presentation Presentation Transcript

  • Eric Gonzalez web September 2010 email egonzalez @ virtualdoubloon.com twitter @ericgonzalez phone +1 800.520.1948
  • Hi.
  • The Problem(s) “I Need to Increase Revenue & Discovery, Since Cheap Virality is History.” Casual Discovery Gone. FB Coins are Squeezing Your Profits. And You’re Getting Lost in the Noise of.. Sources: 1. http://techcrunch.com/2010/09/17/social-gaming-hi5/ 2. http://mthink.com/revenue/blog/chris-trayhorn/facebook- www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948 takes-profit-out-cpm-buys
  • 22 million games.
  • The Solution Doubloon provides a complete solution for running an optimized virtual goods economy with .. - Higher ARPU and Conversion with Currency Which Can be Used Anywhere. - Smart Discovery & Traffic More Fans Across Platforms - Web, Phones, or Tablet Games. - Easy Setup of In-Game Buying Libraries for - Smart Profiling Using Gamer Buying Profiles Across All Games (Not Just Yours) to Create Higher Converting Goods. - FREE to Start www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
  • We’re Doubloon.. • We Provide Optimized Discovery & Virtual Economies for Games and Social Applications, Delivered on the Web •Over 1.2 Million DAU Since Launch • Client list includes A&E, Lifetime "Doubloon's actionable analytics network, others in stealth. really helped us to maximize our goods revenue in this game, which jumped nearly 100% week to week • Located in CA and NYC. after doubloon came online." - Clayton Rose, SVP • We Know Gaming Because We Are Gamers Too! www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
  • Buy Currency Once, Use Anywhere - Battle in Facebook Against Someone on an iPhone. Use Doubloons to Buy in Both. - In-Game Store, Reduces Abandonment www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
  • Smart Traffic: Gamers Ready to Buy Click In-Game to Discover Similar New Games You’ll Love, Not Random Banners Delivering Low Quality Traffic Recommends a Football Game Not a Fail Game. www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
  • Deep Insights, Cross Game Player Profiles High Value Users Benchmark your performance Track demand changes during promotions www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
  • Leveraging Scarcity Smart Virtual Goods Management www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
  • The Retention and Revenue Golden Circle Gamer Type Metrics Leaderboard, X Badges for Finding Unusual Spots Awarded. 10% Buy Explorers Tickets to Ride Faster Vehicles. Visible Leaderboard and Badges. Weekly Goal Rotation with 5 Griefers Challenge-Specific Goods per week. Offer Virtual Goods “Sets”. 2/5 are Purchased, 3/5 Earned on Each Collectors Set. Arbitrage Opportunities for Crafters. Minimum 25% ROI, Badges for Traders Crafting Sets. 5 Facebook or Twitter Clicks per DAU stream, 10% Sink on Gifted Socializers Items www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
  • Case Study: Dress Up Challenge After Switch to Freemium: 2x Traffic (blue line) 3x Revenues (green line) Used Limited Availability Items to Boost Revenue Use the Same Currency on the Web or iPhone www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
  • Why is Freemium Right For My IP?
  • Addressable Market The Market is Doubling Every Two Years in the U.S. Alone, and Revenue is Less “Hit Driven” Source: http://bits.blogs.nytimes.com/2010/09/28/virtual- Source: http://www.superdataresearch.com goods-expected-to-grow-by-40-percent-next-year-study- says/ www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
  • Addressable Market Real Revenue, NOT BS Projections. Currency: $931 mil Direct: $425 mil. Sources: 1. http://www.gamasutra.com/view/news/27581/Study_US_Gamers_Spent_38_Billion_On_MMOs_in_2009.php www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
  • There’s Huge Potential To Go Big Small, Recent Entrants Are Putting Up Awesome Growth, While the Bigger Guys are Flattening Out Source: 1. http://www.appdata.com www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
  • Addressable Market Mainstream Acceptance is Taking Hold www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
  • More Fans. More Revenue. More Understanding.
  • Eric Gonzalez CEO email egonzalez @ virtualdoubloon.com twitter @ericgonzalez phone +1 800.520.1948