Doubloon Company Presentation

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  • Doubloon Company Presentation

    1. 1. Eric Gonzalez web September 2010 email egonzalez @ virtualdoubloon.com twitter @ericgonzalez phone +1 800.520.1948
    2. 2. Hi.
    3. 3. The Problem(s) “I Need to Increase Revenue & Discovery, Since Cheap Virality is History.” Casual Discovery Gone. FB Coins are Squeezing Your Profits. And You’re Getting Lost in the Noise of.. Sources: 1. http://techcrunch.com/2010/09/17/social-gaming-hi5/ 2. http://mthink.com/revenue/blog/chris-trayhorn/facebook- www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948 takes-profit-out-cpm-buys
    4. 4. 22 million games.
    5. 5. The Solution Doubloon provides a complete solution for running an optimized virtual goods economy with .. - Higher ARPU and Conversion with Currency Which Can be Used Anywhere. - Smart Discovery & Traffic More Fans Across Platforms - Web, Phones, or Tablet Games. - Easy Setup of In-Game Buying Libraries for - Smart Profiling Using Gamer Buying Profiles Across All Games (Not Just Yours) to Create Higher Converting Goods. - FREE to Start www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
    6. 6. We’re Doubloon.. • We Provide Optimized Discovery & Virtual Economies for Games and Social Applications, Delivered on the Web •Over 1.2 Million DAU Since Launch • Client list includes A&E, Lifetime "Doubloon's actionable analytics network, others in stealth. really helped us to maximize our goods revenue in this game, which jumped nearly 100% week to week • Located in CA and NYC. after doubloon came online." - Clayton Rose, SVP • We Know Gaming Because We Are Gamers Too! www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
    7. 7. Buy Currency Once, Use Anywhere - Battle in Facebook Against Someone on an iPhone. Use Doubloons to Buy in Both. - In-Game Store, Reduces Abandonment www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
    8. 8. Smart Traffic: Gamers Ready to Buy Click In-Game to Discover Similar New Games You’ll Love, Not Random Banners Delivering Low Quality Traffic Recommends a Football Game Not a Fail Game. www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
    9. 9. Deep Insights, Cross Game Player Profiles High Value Users Benchmark your performance Track demand changes during promotions www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
    10. 10. Leveraging Scarcity Smart Virtual Goods Management www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
    11. 11. The Retention and Revenue Golden Circle Gamer Type Metrics Leaderboard, X Badges for Finding Unusual Spots Awarded. 10% Buy Explorers Tickets to Ride Faster Vehicles. Visible Leaderboard and Badges. Weekly Goal Rotation with 5 Griefers Challenge-Specific Goods per week. Offer Virtual Goods “Sets”. 2/5 are Purchased, 3/5 Earned on Each Collectors Set. Arbitrage Opportunities for Crafters. Minimum 25% ROI, Badges for Traders Crafting Sets. 5 Facebook or Twitter Clicks per DAU stream, 10% Sink on Gifted Socializers Items www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
    12. 12. Case Study: Dress Up Challenge After Switch to Freemium: 2x Traffic (blue line) 3x Revenues (green line) Used Limited Availability Items to Boost Revenue Use the Same Currency on the Web or iPhone www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
    13. 13. Why is Freemium Right For My IP?
    14. 14. Addressable Market The Market is Doubling Every Two Years in the U.S. Alone, and Revenue is Less “Hit Driven” Source: http://bits.blogs.nytimes.com/2010/09/28/virtual- Source: http://www.superdataresearch.com goods-expected-to-grow-by-40-percent-next-year-study- says/ www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
    15. 15. Addressable Market Real Revenue, NOT BS Projections. Currency: $931 mil Direct: $425 mil. Sources: 1. http://www.gamasutra.com/view/news/27581/Study_US_Gamers_Spent_38_Billion_On_MMOs_in_2009.php www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
    16. 16. There’s Huge Potential To Go Big Small, Recent Entrants Are Putting Up Awesome Growth, While the Bigger Guys are Flattening Out Source: 1. http://www.appdata.com www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
    17. 17. Addressable Market Mainstream Acceptance is Taking Hold www.virtualdoubloon.com | info@virtualdoubloon.com | +1 800.520.1948
    18. 18. More Fans. More Revenue. More Understanding.
    19. 19. Eric Gonzalez CEO email egonzalez @ virtualdoubloon.com twitter @ericgonzalez phone +1 800.520.1948

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