Mobile App Tips for Event Exhibitors

Contents1.  What Is Flock?2.  Flock Features3.  About Points and Badges4.  Your Exhibitor Listing5.  Creating Booth Staff Proﬁles6.  Publishing to the Activity Feed7.  Using The App To Run Promotions8.  Using The App To Collect Attendee Feedback9.  Create A Passport Program Using QR Codes

What Is Flock?•  Flock is an interactive, mobile event app for smartphones and tablets•  Flock enables every attendee to interact, share activity, and access event information directly from their mobile device – like a private social network just for event attendees, exhibitors, sponsors and organizers•  Exhibitors can use the app to interact with attendees and get the word out about specials and promotions•  Native apps are available for iPhone, iPad, Android phones, and Android tablets •  An HTML5 app is available for Blackberry and other devices

Flock FeaturesUpdate:• Type a status update Exhibitors List: (aka “check in”) to • Get detailed publish in the activity information about " feed and earn points each exhibitor• Tag your update with your current location or Specials: an Exhibitor booth • Directory listing• Choose whether to exhibitors who are attach a photo running show specialsFeed: Leaderboard:• See activity from other • App users get points app users (status for check ins and other updates, photos, etc.) social activity• Like and Comment on • Users with the most other users’ updates points show up in the leaderboardFloor Plan: Proﬁle:• See interactive maps • Add a proﬁle picture of the venue, plus • Connect to social exhibitor locations networks • Add friends in the app

About Points and Badges•  Badges and points are a fun way to encourage attendees to engage with the social features of the app•  App users earn points for doing things in the app, like checking in, sharing photos, commenting on and “liking” updates from other users•  Badges are virtual rewards that can be customized by the event organizers. Badges are “unlocked” by taking certain actions in the app, like adding friends, checking in to speciﬁc locations, and by scanning QR codes at Exhibitor booths•  The badges and points systems are not connected in any way – earning a badge will not earn you any points (and vice versa)

Your Exhibitor ListingYour exhibitor listing has 3 sections: Check In: Activity: Information: • Encourage booth • See a stream of check • This section includes a personnel as well as ins and photos description about your attendees to check in speciﬁcally related to business and any to your booth your booth special promotions

Creating Booth Staff Profiles•  Booth staff can download the app onto their personal mobile device and create their own profile TIP: It’s important to use your real name and upload a real profile picture so that attendees can recognize you when they see you at the event

Publishing To The Activity Feed•  Encourage your booth staff to occasionally check in to your booth, post updates, share photos of your products and connect with other attendees in the appTIP: Use your best judgment about using the app’s social features for self-promotion. Make sure you aren’t posting too often, or you could be perceived as being a “spammer” (and no one likes spam!)

Using The App To Run PromotionsHere are a few ways exhibitors can use the app toengage attendees:1.  Offer a free gift (schwag) to attendees that check in at and upload a photo of your booth to the activity feed.2.  Offer a discount on future services to any attendee who checks in to your booth.3.  Run a rafﬂe or giveaway with an attractive, high value prize – to enter the rafﬂe, attendees must check in to your booth. Pick a winner at random from everyone who checked in at your booth during the event.

Using The App To Collect Attendee Feedback•  After checking in at your booth, attendees can give your booth a rating on a 5 star scale and attach a review comment •  Ratings and reviews can be a helpful way to get feedback from attendees and improve your presence at future events

Create A Passport Program Using QR CodesEvent organizers can set up a PassportProgram to drive trafﬁc to exhibitor booths.How it works:•  Each booth is given a unique 2D bar code called a “QR Code”•  Attendees use the built in scanner in the app to scan codes and prove they visited each booth•  Attendees who successfully scan codes at all the participating booths are entered to win a prize

For more information on Flock, visit" www.doubledutch.meContact: Julia Graham, Customer Success Manager julia@doubledutch.me

Mobile App Tips for Event Exhibitors

by DoubleDutch

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