Developing on Mobile vs Desktop (Dreamforce 2011, Lawrence Coburn, DoubleDutch))

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Lawrence Coburn, CEO and co-founder of DoubleDutch, discusses the key differences between developing on mobile versus desktop.

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  • Any purchase decisions customer make should be made based on currently available technology. Please visit our website sto review our Safe Harbor statement in detail.
  • Developing on Mobile vs Desktop (Dreamforce 2011, Lawrence Coburn, DoubleDutch))

    1. 1. Websites on Mobile:An Impossible Challenge?Aaron Kahlow, Online Marketing ContentLawrence Coburn, DoubleDutch @lawrencecoburnCindy Krum, MobileMoxie @cindy
    2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any suchuncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differmaterially from the results expressed or implied by the forward-looking statements we make. All statements other thanstatements of historical fact could be deemed forward-looking, including any projections of product or service availability,subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans ofmanagement for future operations, statements of belief, any statements concerning new, planned, or upgraded servicesor technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing anddelivering new functionality for our service, new products and services, our new business model, our past operatinglosses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breachof our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergersand acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand,retain, and motivate our employees and manage our growth, new releases of our service and successful customerdeployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprisecustomers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is includedin our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and otherscontaining important disclosures are available on the SEC Filings section of the Investor Information section of our Website.Any unreleased services or features referenced in this or other presentations, press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services should make thepurchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation anddoes not intend to update these forward-looking statements.
    3. 3. Lawrence Coburn @lawrencecoburn
    4. 4. "We are in the beginning of a 10-year cycle in whichmobile computing will reshape the way consumers liveand businesses operate… PC Internet is a dressrehearsal for what will come with mobile, and theunforeseen applications in mobile computing willexceed those from the Internet thus far.” - Rutberg & Co.
    5. 5. Trends in Mobile Software MOBILE SIMPLE Present Desktop Mobile App Downloads 2011 iOS Launch SOCIALSocial Networks / Blogs Email Online Attention
    6. 6. So What’s The Difference?
    7. 7. #1: DNA• Initially marketed for “single • Invented to connect people over player” use: programming, distances productivity, games • Use case: voice communication• 1976: first mass market PC • Phones were born to be social• 1993: first mass market browser devices• PCs were not born to be social devices Make your Mobile Service Social e.g. FB, TW, 4Sq, etc.
    8. 8. #2: Real Estate• iMac 21” Dimensions: • iPhone 4 Dimensions: 17.75 x 20.8 4.5 x 2.3• Vertical and horizontal • Horizontal navigation tricky navigation possible • Sidebars not advised• Sidebars typical Readability is Goal #1 e.g. avc.com
    9. 9. #3: Smartphone as a Sensor• iMac: front facing camera • iPhone 4: Three axis gyro, proximity sensor, ambient light sensor, accelerometer, GPS, front and rear facing camera • Location based services, A/R, contextually aware applications Design Your Mobile Site / App for Context e.g. Color
    10. 10. #4: Navigation• Keyboard + Mouse • Touch (+keyboard?)• Great for inputting text • Lousy for inputting text• Scrollbars • Swiping easier• Keyboard shortcuts • Gesture shortcuts Design for Taps and Swipes e.g. the check in, the pull down refresh, etc.
    11. 11. #5: Always On / Portability• Predictable and limited • Usage any time, any where context for usage • Contextual information is• Location not a particularly available and will vary interesting data point • Fresh content, feed structure, contextually relevant apps Fresh Content is Paramount e.g. Google News
    12. 12. #6: Bandwidth Dependencies• Predictably acceptable bandwidth • Connection speeds will vary wildly available • Design for intermittent connectivity• Page size not a dealbreaker • All you can eat data plans in jeopardy • Speed, caching, offline usability critically important Cache Liberally e.g. RDIO
    13. 13. #7: Simple Beats Features• Portal mentality • Do one thing, and do it well• One site that does • The appification of the mobile everything Internet• “Yeah, but is it a feature or • “The feature IS the company.” a company?” Solve one problem well e.g. Google Maps, With, Instagram
    14. 14. #8: Fragmentation• Minor browser fragmentation • Major device and operating system fragmentation• Write once, reach any browser • Android alone has 400+ different devices • Tax on headcount Consider a Wrapper as a Stage 1 e.g Titanium, Webkit, etc.
    15. 15. Remember…1 Mobile is a once in a generation opportunity to reach your customers in new and interesting ways.2 Mobile is a different world than desktop – porting your website to mobile is the wrong approach. Start from Scratch.3 Native apps beat HTML5 in terms of performance and usability. HTML5 is a good place to start, but you will need iPhone and Android native for the foreseeable future. Mobile Desktop
    16. 16. Lawrence Coburn CEO, DoubleDutch @lawrencecoburnhttp://doubledutch.me
    17. 17. DoubleDutch creates social, location-aware mobile apps designedto help people stay connected, log their activity, and get work done- all via their smartphones.Customers like Cisco, RightNow Technologies, Amdocs, Adobe,and HP are using DoubleDutch to power their events, communities,sales teams, and projects.

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