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"We are in the beginning of a 10-year cycle in whichmobile computing will reshape the way consumers liveand businesses operate… PC Internet is a dressrehearsal for what will come with mobile, and theunforeseen applications in mobile computing willexceed those from the Internet thus far.” - Rutberg & Co.
Trends in Mobile Software MOBILE SIMPLE Present Desktop Mobile App Downloads 2011 iOS Launch SOCIALSocial Networks / Blogs Email Online Attention
#1: DNA• Initially marketed for “single • Invented to connect people over player” use: programming, distances productivity, games • Use case: voice communication• 1976: first mass market PC • Phones were born to be social• 1993: first mass market browser devices• PCs were not born to be social devices Make your Mobile Service Social e.g. FB, TW, 4Sq, etc.
#2: Real Estate• iMac 21” Dimensions: • iPhone 4 Dimensions: 17.75 x 20.8 4.5 x 2.3• Vertical and horizontal • Horizontal navigation tricky navigation possible • Sidebars not advised• Sidebars typical Readability is Goal #1 e.g. avc.com
#3: Smartphone as a Sensor• iMac: front facing camera • iPhone 4: Three axis gyro, proximity sensor, ambient light sensor, accelerometer, GPS, front and rear facing camera • Location based services, A/R, contextually aware applications Design Your Mobile Site / App for Context e.g. Color
#4: Navigation• Keyboard + Mouse • Touch (+keyboard?)• Great for inputting text • Lousy for inputting text• Scrollbars • Swiping easier• Keyboard shortcuts • Gesture shortcuts Design for Taps and Swipes e.g. the check in, the pull down refresh, etc.
#5: Always On / Portability• Predictable and limited • Usage any time, any where context for usage • Contextual information is• Location not a particularly available and will vary interesting data point • Fresh content, feed structure, contextually relevant apps Fresh Content is Paramount e.g. Google News
#6: Bandwidth Dependencies• Predictably acceptable bandwidth • Connection speeds will vary wildly available • Design for intermittent connectivity• Page size not a dealbreaker • All you can eat data plans in jeopardy • Speed, caching, offline usability critically important Cache Liberally e.g. RDIO
#7: Simple Beats Features• Portal mentality • Do one thing, and do it well• One site that does • The appification of the mobile everything Internet• “Yeah, but is it a feature or • “The feature IS the company.” a company?” Solve one problem well e.g. Google Maps, With, Instagram
#8: Fragmentation• Minor browser fragmentation • Major device and operating system fragmentation• Write once, reach any browser • Android alone has 400+ different devices • Tax on headcount Consider a Wrapper as a Stage 1 e.g Titanium, Webkit, etc.
Remember…1 Mobile is a once in a generation opportunity to reach your customers in new and interesting ways.2 Mobile is a different world than desktop – porting your website to mobile is the wrong approach. Start from Scratch.3 Native apps beat HTML5 in terms of performance and usability. HTML5 is a good place to start, but you will need iPhone and Android native for the foreseeable future. Mobile Desktop
Lawrence Coburn CEO, DoubleDutch @lawrencecoburnhttp://doubledutch.me
DoubleDutch creates social, location-aware mobile apps designedto help people stay connected, log their activity, and get work done- all via their smartphones.Customers like Cisco, RightNow Technologies, Amdocs, Adobe,and HP are using DoubleDutch to power their events, communities,sales teams, and projects.