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DotCom Your Event Inc. - Search Engine Optimization Services Outline

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DotCom Your Event Inc. - Search Engine Optimization Services Outline DotCom Your Event Inc. - Search Engine Optimization Services Outline Presentation Transcript

  • Search Engine Optimization (SEO) Services
  • What is Search Engine Optimization (SEO)?
    Search engine optimization (SEO) is the process
    of improving the visibility of a web site or a
    web page in search engines via the "natural“
    or un-paid "organic” search results.
    Credit: Wikipedia
  • Share of the Current Search Market
  • How Search Engines Work(the simple explanation – from the Yahoo! Style Guide)
    Search engines analyze the words on webpages, especially words that are repeated or otherwise called out: in boldface, in a headline, in a link, and so on. The engine records those important words and phrases, the page’s keywords, on its servers.
    When you type the words you’re looking for into a search box, the engine tries to match your words with the words from webpages it has analyzed, and it then delivers a list of matches.
    The engine organizes that list from best to worst, ranking the results according to a variety of criteria (such as how many other sites find a page valuable and link to it).
    People usually click the links on the first page of results, so sites at the top of the list are more likely to get visitors. And more visitors can mean more page views, more leads, more sales, more ad revenue, and other business benefits.
  • How Search Engines Work cont’d
  • Common SEO Myths…and Facts
    Myth
    Fact
    A properly optimized website has a greater chance of appearing in search results but it is not a guarantee
    SEO is an on-going effort. Search engines and searchers change their methods often
    This is a waste of time and will not improve your search rankings.
    By employing a few SEO methods my website will be found immediately
    SEO is a one time project – set it and forget it!
    If I exchange links with any other website(s) this will help my rankings
  • Why is SEO Necessary?
    SEO is necessary to ensure your website is found and properly indexed for your targeted keyphrases. In short, a well optimized website means more traffic and customers coming to your website.
    Like a physical business location the internet is a maze of competition. If your website is not visible amongst your competition than searches won’t find it.
    Unlike traditional advertising, SEO is the process of making your website visible to people looking for exactly what you are offering. Meaning you are not advertising blindly to people who may or may not be interested in your products or services.
  • What are the benefits of SEO?
    SEO allows your website to gain better exposure in search rankings and online in general.
    SEO is the process of ensuring your website is found when searchers are looking for what you offer. This means qualified leads and more revenue.
    SEO is a cost effective means of acquiring new business.
    Unlike traditional advertising, you can make adjustments as you go along.
    Measurable ROI in accordance with data from Analytics and conversion metrics.
  • Layman’s Terms Please
    All of this SEO stuff might start sounding a bit technical. So, what’s the bottom line?
    You’re marketing offline to attract new business. The same needs to be done online to
    attract the business that is searching for your services on the internet. SEO will ensure
    these searchers find and spend their money with you.
    In 2006 data leaked from AOL’s search query logs revealed that 1st place position within organic search queries received 42.25% click-through rate. 2nd place dropped to 11.94%
    In 2007 74% of Americans used Search Engines to find local businesses
    In 2008 49% of internet users said they use a search engine on a daily basis
    Americans conducted over 15.5 Billion searches in April 2010
    It is estimated by Forrester research that over 21% of all marketing budgets will go to Interactive Marketing by 2014
  • What We Offer
    Search Engine Optimization (SEO)
    Comprehensive analysis of current website condition
    Keyphrase list development
    Technical and on-page optimization implementation document is created. This also includes website usability and conversion recommendations
    XML sitemap creation
    Robots.txt file creation
    Review or set-up of Google Analytics. This includes set-up of goals and filters.
    Review or set-up of Google Places
    Monthly Management and Reporting
    Quarterly Reviews
  • SEO Project Steps/Phases
  • Additional Services Offered
    Pay-per-click (PPC) Set-up and Management
    Link Building Management
    Social Media Platform set-up and trainingYouTube, Facebook, Twitter etc.
    Mailchimp account set-up, template creation and strategyIncluding list management and industry best practices, social integration and training
  • Questions?1.877.778.7873sales@dotcomyourevent.com