DotAsia Organisation DotAsia is a not-for-profit organization overseeing the governance of the ".Asia" web address with a core mandate to promote Internet development and adoption across Asia. For more information please visit http://www.registry.asia

DotAsia Organisation

DotAsia is a not-for-profit organization overseeing the governance of the ".Asia" web address with a core mandate to promote Internet development and adoption across Asia. For more information please visit http://www.registry.asia

Internet Usage in Asia today

Fast Forward… Current growth already driven by the Asia Pacific region, with a 13.6% increase on a very large base The world's Internet population is expected to grow by more than 45 percent in the next five years, to reach 2.2 billion users in 2013. Most of the growth will come from the Asian market. - comScore

Current growth already driven by the Asia Pacific region, with a 13.6% increase on a very large base

The world's Internet population is expected to grow by more than 45 percent in the next five years, to reach 2.2 billion users in 2013. Most of the growth will come from the Asian market.

- comScore

Online Spending In 2008, e-Commerce consumers in Asia spent an average of US$3,109 despite challenging economic conditions – Visa e-Commerce Consumer Monitor Q2-Q4 2008

In 2008, e-Commerce consumers in Asia spent an average of US$3,109 despite challenging economic conditions – Visa e-Commerce Consumer Monitor Q2-Q4 2008

Online Spending (cont’d) Market research firm Euromonitor International forecasts online sales in Asia Pacific expected to reach in excess of US$71 billion by 2012 While per capita online spending still remains highest in North America &Western Europe, throughout the next five years, the shifting online population and growing spending power among Asian consumers means that Asian markets will represent a far greater percentage of the online consumers than they do today. Businesses must understand the dynamics of the shifting global online population to ensure that they are positioned to take advantage of emerging international opportunities. – Forrester Research

Market research firm Euromonitor International forecasts online sales in Asia Pacific expected to reach in excess of US$71 billion by 2012

While per capita online spending still remains highest in North America &Western Europe, throughout the next five years, the shifting online population and growing spending power among Asian consumers means that Asian markets will represent a far greater percentage of the online consumers than they do today. Businesses must understand the dynamics of the shifting global online population to ensure that they are positioned to take advantage of emerging international opportunities.

– Forrester Research

The Asian Online Market

The Asian Online Market

Youth Market Luxury Market Asia Loves Asia Median under 30 Educated & affluent Gen Renaissance Admire west, love Asia National love Regional Asian Pride New Millionaire Boom Combined wealth of $9.5 trillion in Asia Cult of luxury Brand Source: MTV Asia - Asian Trends , Forbes.com, I love Asia Project Source: Flickr - Thomas Debray

Youth Market

Median under 30

Educated & affluent

Gen Renaissance

Admire west, love Asia

National love

Regional Asian Pride

New Millionaire Boom

Combined wealth of $9.5

trillion in Asia

Cult of luxury Brand

BULK OF ASIA’S POPULATION UNDER 30: FRIENDS MATTER: SOCIAL NETWORKING CONTENT MATTERS: PEOPLE ARE MEDIA CUTTING THROUGH MATTERS: RELEVANCE Social media is a global phenomenon If you are online you are using social media Asian markets are leading in terms of participation, creating more content than any other region - Universal McCann Source: MTV Asia "Being Young"

Social media is a

global phenomenon

If you are online you

are using social media

Asian markets are leading

in terms of participation, creating

more content than any other region

- Universal McCann

Asians giving new meaning to Asia Although the word ‘Asia’ is of Western origin, its meaning has long shifted from one associating with 12 th century exploration or 19 th colonialism, to one that is synonymous with vibrant economy, contemporary technology , holiday hot-spots and regional pride Google Keyword Tool - Global Monthly Search Volume for keywords containing the term ‘Asia’ exceed 17 million in July 2009 Baidu.com – China’s leading search engine renders 9.3 million results for ‘Asia’ Yahoo.co.jp – Japan’s search engine of choice renders 1,940 million results for ‘Asia’ Asia online

Asians giving new meaning to Asia

Although the word ‘Asia’ is of Western origin, its meaning has long shifted from one associating with 12 th century exploration or 19 th colonialism, to one that is synonymous with vibrant economy, contemporary technology , holiday hot-spots and regional pride

Google Keyword Tool - Global Monthly Search Volume for keywords containing the term ‘Asia’ exceed 17 million in July 2009

Baidu.com – China’s leading search engine renders 9.3 million results for ‘Asia’

Yahoo.co.jp – Japan’s search engine of choice renders 1,940 million results for ‘Asia’

What is .Asia? Simply put ‘.ASIA’ is the '.COM' for Asia It is the leading edge web address for Asia and Asian markets worldwide.

What is .Asia?

Simply put ‘.ASIA’ is the '.COM' for Asia

It is the leading edge web address for Asia and Asian markets worldwide.

What are some .Asia domains out there?

What are some .Asia domains out there?

http://Honda.asia

http://KeepWalking.asia

http://LiveNation.asia

http://apta.asia Asia Pacific Tourism Association

http://Panasonic.asia

Who Registers .Asia Domains?

Who Registers .Asia Domains?

-- Individuals -- http://Studio10.asia

-- Small Medium Enterprises -- http://WeR.asia

-- Communities -- http://DragonRadio.asia

-- Brands & Multinationals -- http://Seiko.asia

Asian Netizens love to surf entertainment related websites and Asian entertainers love to .Asia their web address for fans across the region

http://Avex.asia

http://VivianChow.asia

http://Absorb.asia

http://ella.asia

http://AngelaBaby.asia

Why register a .Asia web address?

Why register a .Asia web address?

#1 Because Asia is relevant to your content http://digitalmedia.asia http://gnome.asia http://www.adrc.asia BlueDot ASIA http://bluedot.asia Is a mixture of biannual and art fair, is Korea’s first art fair equipped with both artistic quality and commerciality. At 2009 BlueDot ASIA , due in June 20 to 25, around 80 artists from Asia will participate in to represent Asian arts and to display its possibilities through a variety of arts works, including paintings, photographs, and installation works, causing sensation in the Korean art community.

#1 Because Asia is relevant to your content

#2 Because it’s cool http://homan.asia http://morimori.asia http://hkaff.asia http://parkingmovie.asia

#2 Because it’s cool

#3 Because having a .Asia web address improves search engine ranking

#3 Because having a .Asia web address improves search engine ranking

#3 Because having a .Asia web address improves search engine ranking (cont’d)

#3 Because having a .Asia web address improves search engine ranking (cont’d)

#3 Because having a .Asia web address improves search engine ranking (cont’d)

#3 Because having a .Asia web address improves search engine ranking (cont’d)

THANK YOU! Leona Chen-Birkner --- leona@registry.asia --- To register a ‘.Asia’ web address please visit one of our channel partners listed below http://registry.asia/about/register.html Come see more ‘.Asia’ domains in action at http://KeepClicking.Asia