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SDSU Beginning Social Media, Spring 2012
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SDSU Beginning Social Media, Spring 2012

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Slides from the first week of class for Beginning Social Media at SDSU Digital and Social Media Collaborative.

Slides from the first week of class for Beginning Social Media at SDSU Digital and Social Media Collaborative.

Published in: Technology, News & Politics

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  • 1. Session I: Beginning Social MediaProfessional Certificate in Digital & Social MediaInstructor: Dorrine Mendoza dorrinem@gmail.com *
  • 2. Welcome! ● Experience in print and broadcast. Currently the online content producer for North County Times ● Email: dorrinem@gmail.com ● Cell: 619-339-4827(text okay) ○ Facebook| Twitter (@assignmentdesk1) ○ LinkedIn | Foursquare | Google+ | Pinterest | Get Glue | Storie● *
  • 3. AGENDA●We have a ton to coverover the next four weeks.●Pass out syllabus●Introduce course● SDSUDigiMedia online● Review grading system● Review weekly homework Each class begins with every person sharing a piece of social media news from the previous weekMashable | RWW | NiemanLabs |Gawker | Buffer | Copyblogger |Social Media Today | Blogs *
  • 4. Engagement & Quality ContentFind it. Share it. Topics should cover ways to: ○ To promote content and drive traffic ○ Open dialogue with the community they are trying to reach ○ Research and news gathering ○ Crowdsourcing for a community of resources ○ The changing news/journalism landscape ○ Blog & website integration ○ How to build a network ○ How to establish a personal brand *
  • 5. REQUIREMENTS●Weekly attendance Sign-in required! With only four weeks in the course,missing a class could adversely impact your grade!●Completion of weekly reading assignments●Final project includes Creating and completing a Twitter & LinkedIn profiles,finding 25 relevant followers, share two tweets a day for thenext four weeks, at least one tweet will be an RT or@mention, one tweet must include #smsdsu hashtag, favoritefive tweets. Like 10 relevant pages on Facebook, subscribe to10 relevant people, create one Pinterest board, post twice aweek to Google+. *
  • 6. COURSE OVERVIEWIn this course I will help you use socialmedia to do five things:● Find story ideas, track trends and sources● Publish real-time updates and experiment with engagement● Connect with fans and viewers in new ways● Bring traffic and attention to your work● Help you creat, craft and enhance your personal brand *
  • 7. COURSE OVERVIEW●Goals & ObjectivesWhat will you be able to do afteryou complete this course, you ask?● The point isn’t to learn the ins and outs of every one of the latest social networking trends.● Instead, it is to … ■ understand your motives & reasons for being there, ■ use it to establish and enhance your online brand and expand your reach, ■ and embrace the ability to adapt regardless of the tools. Because they will change! *
  • 8. COURSE OVERVIEW Student survey Send an email to dorrinem@gmail.com so that I can give you access to the survey form. Well take 15 minutes to complete this survey. *
  • 9. As you start consider: ○ What your message is ○ What your desired outcome is ○ Who your target audience is ○ Where/how to find and create quality content appropriate to this audience Is the work you post clickable, linkable, shareable, embeddable? *
  • 10. WHO ARE THE BIG PLAYERS? HERE’SA FEW. (PINterest, Google+, Path) *
  • 11. For next week:● Have a completed LinkedIn profile● Be prepared to create a Twitter account (have a handle, photo, bio ready to go)● Have your news item ready to share● Be prepared to create a Facebook account or page (photo, bio, ready to go)● If you already have a Twitter account - start Tweeting 2x every day!

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