Big Players 101: Facebook 12 How do I learn more? Facebook Resources ; Mashable’s Facebook Guide Book ; Mashable’s Topic Follow ; Lynda.com (over three hours of tutorials) Facebook has its own blog and Pages full of helpful information including the Facebook Best Practices Guide. P.S. We’ll discuss Pages and Groups more in future session.
Twitter 16 What is it? Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default; however, senders can restrict message delivery to just their followers. Users may subscribe to other users' tweets – this is known as following and subscribers are known as followers . ( Wikipedia ) Who are its competitors? Like Facebook. You’re joking, right?
Twitter 17 What can you do there? As a social network, Twitter revolves around the principle of followers. When you choose to follow another Twitter user, that user's tweets appear in reverse chronological order on your main Twitter page. If you follow 20 people, you'll see a mix of tweets scrolling down the page: breakfast-cereal updates, interesting new links, music recommendations, even musings on the future of education.
Users can group posts together by topic or type by use of hashtags – words or phrases prefixed with a "#" sign.
Similarly, the "@" sign followed by a username is used for mentioning or replying to other users.
To repost a message from another Twitter user, and share it with one's own followers, the retweet function is symbolized by "RT" in the message.
In late 2009, the "Twitter Lists" feature was added, making it possible for users to follow (as well as mention and reply to) lists of authors instead of individual authors.
Big Players 101: Twitter 18 Who is on there? Twitter is used by around 7% of the total population and 9% of the Internet-using population in the U.S. and heavily driven by power users. 22.5% of users are responsible for 90% of all tweets. ( Mashable ) This graphic helps, too. Why should you join them? You don’t have to join to benefit. But “in terms of the overall U.S. population, the (user) numbers are still small, but the growth is steady.” ( Mashable ) How do I learn more? Mashable’s Topic Follow ; Mashable’s Twitter Guide Book ; Lynda.com (over three hours of tutorials, plus four more on social media marketing with Facebook and Twitter)
Many people like adding comments to their retweets. But if your tweet is too long, there isn’t room for their comment. And if it’s really too long, there won’t even be room to credit you as the person they found the tweet from. (Also discuss MT and HT)
Keep your tweets less than 120 characters to make your tweets easier to retweet.
15 4. Sending Tweets Only You Understand Explain what you’re linking to. Explain what you’re talking about. When saying something that you could add a link to that would help explain it, add the link. If your tweets are easy to understand, you’ll get more interaction and retweets—you’ll become more popular, which is the beginning of getting more followers too. From: http://blog.bufferapp.com/3-kinds-of-twitter-fools-and-the-5-mistakes-they-each-make
Twitter – directories 18 wefollow.com - keyword or topic search tweepsearch.com - justtweetit.com - by subject directory Twitter suggested follower list Twitter search (keyword) socialoomph.com - paid version followerhub.com twiends.com - will be given permission to follow accounts for you famoustext.com - good place to find celebrities, famous folks and coupons