Brochure

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Social Media Workshop brochure

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Brochure

  1. 1. Co ntent Basic Ingredients* ion e ct n on C Content: The web is richly layered with user-generated content. Your product or service has an online reputation and if you’re not managing it, competitors are. Since 80 percent of consumers research purchases online before visiting a store, wouldn’t it be beneficial to meet them there? Participating in relevant discussions through blogs and networks help you reach out and connect. Context Context: What image currently exists on the web about your service, product or reputation? Are you able to provide context to manage that im- age? First help people find you, then give them a reason to connect. Connections: People are natural community builders. Give them reasons to be interested in you and a way to connect. Having the right tools allows you to plan and manage these connections with potential for meaningful growth. Community: Once the community takes shape, what role will you play in its growth? What does being an effective online leader take? AT&T mmunity created separate blogs, Twitter accounts and YouTube channels for its Co employees, customers and contributors. Anything is possible. *from the free e-book, “Let’s Talk, Social Media for Small Business,” by John Jantsch of Duct Tape Marketing
  2. 2. Social media 101 Reading a recipe Lesson #1 for sweet success Reading the directions, or recipe, is the first step in any successful venture. Following that up by combining the correct ingredients in strategic amounts, then allowing it to take shape at the perfect temperature takes practice, patience dorrine mendoza and occasionally, a little guidance. content designer doesn’t There may be exotic substitutions, or a need for new equipment. give you That’s where a meeting with a social media coach can be benefi- benefi cake. cial. We specialize in giving every client the knowledge they need to get started with confidence. for more information, contact: 2171 haller street san diego, ca 92104 dorrine mendoza dorrinem@gmail.com dorrinem@gmail.com 619.339.4827 twitter: @assignmentdesk1 619.339.4827 twitter@assignmentdesk1 & linkedin

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