Content: The web is richly layered with user-generated content. Your
product or service has an online reputation and if you’re not managing it,
competitors are. Since 80 percent of consumers research purchases online
before visiting a store, wouldn’t it be beneficial to meet them there?
Participating in relevant discussions through blogs and networks help you
reach out and connect.
Context: What image currently exists on the web about your service,
product or reputation? Are you able to provide context to manage that im-
age? First help people find you, then give them a reason to connect.
Connections: People are natural community builders. Give them
reasons to be interested in you and a way to connect. Having the right
tools allows you to plan and manage these connections with potential for
Community: Once the community takes shape, what role will you
play in its growth? What does being an effective online leader take? AT&T
created separate blogs, Twitter accounts and YouTube channels for its
Co employees, customers and contributors. Anything is possible.
*from the free e-book, “Let’s Talk, Social Media for Small
Business,” by John Jantsch of Duct Tape Marketing
Social media 101
Lesson #1 for
Reading the directions, or recipe, is the first step in any
Following that up by combining the correct
ingredients in strategic amounts, then
allowing it to take shape at the perfect
temperature takes practice, patience
and occasionally, a little guidance. content designer
There may be exotic substitutions,
or a need for new equipment.
That’s where a meeting with a
social media coach can be benefi-
cial. We specialize in giving every
client the knowledge they need to
get started with confidence.
for more information,
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san diego, ca 92104
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