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Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
Einführung transmedia storytelling ununi.tv
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Einführung transmedia storytelling ununi.tv

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Einführung ins Thema Transmedia Storytelling für die ununi.tv Unkonferenz. Transmedia Storytelling als Kunstform und Marketingmöglichkeit. Stories über multiple Plattformen erzählen, Realität und …

Einführung ins Thema Transmedia Storytelling für die ununi.tv Unkonferenz. Transmedia Storytelling als Kunstform und Marketingmöglichkeit. Stories über multiple Plattformen erzählen, Realität und Fiktion verschmelzen, digitale Charaktere erschaffen, Alternate Reality Games inszenieren. Ein Überblick und ein Einblick ins Transmedia Manifest, das im Rahmen der StoryDrive Konferenz von einem achtköpfigen Team entwickelt wurde.
Fragen gerne jederzeit an @doromartin oder an dm[@]das-wilde-dutzend[.]de. Video der Session: bit.ly/u4tX54

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  • 1. Transmedia Storytelling Dorothea Martin – Das wilde Dutzend imaginary-friends.de
  • 2. REALITÄT Every artistic movement from the beginning of time is an attempt to figure out a way to smuggle more of what the artist thinks is reality into the work of art. Zola: “Every proper artist is more or less a realist according to his own eyes.” Braque’s goal: “To get as close as I could to reality.” David Shields: Reality Hunger. A Manifesto. New York: Alfred A. Knopf, 2010
  • 3. STORIES “Just as the brain detects patterns in the visual forms of nature — a face, a figure, a flower — and in sound, so too it detects patterns in information. Stories are recognizable patterns, and in those patterns we find meaning. We use stories to make sense of our world and to share that understanding with others. They are the signal within the noise.” Frank Rose http://www.wired.com/epicenter/2011/03/why-do-we-tell-stories/all/1
  • 4. TRANSMEDIA Transmedia storytelling is storytelling across multiple forms of media with each element making distinctive contributions to a fans understanding of the story world. By using different media formats, transmedia creates "entrypoints" through which consumers can become immersed in a story world”. Henry Jenkins: Convergence Culture: Where Old And New Media Collide?
  • 5. REALITÄT - FIKTION “Everywhere we look, stories are breaking the limits imposed by print and film and video. Boundaries that once seemed clear—between author and audience, content and marketing, illusion and reality—are starting to blur.” FRANK ROSE, author, The Art of Immersion
  • 6. Wer?
  • 7. Wer?
  • 8. SPIELTRIEB „Games make us happy because they are hard work that we choose for ourselves and it turns out that almost nothing makes us happier than good, hard word.“ Jane McGonigal Reality is broken. Why Games make us better and how they can change the world. London: Jonathan Cape, 2011
  • 9. Wem gehört die Geschichte?
  • 10. Storywelten
  • 11. This is not a game Alternate Reality Games (ARGs) take the substance of everyday life and weave it into narratives that layer additional meaning, depth, and interaction upon the real world. The contents of these narratives constantly intersect with actuality, but play fast and loose with fact, sometimes departing entirely from the actual or grossly warping it - yet remain inescapably interwoven. Adam Martin / Tom Chatfield
  • 12. Wie?http://www.youtube.com/watch?v=z5w2CNB9clw http://en.wikipedia.org/wiki/The_Art_of_the_Heist
  • 13. Wie?http://www.youtube.com/watch?v=1pd74It-yVo http://www.whysoserious.com/
  • 14. http://66letters.net/ch1/ http://das-alte-kind.de/arg.html
  • 15. Wie?
  • 16. Play the player, not the cards http://wer-ist-der-regler.de/2011/07/11/exklusiv- play-the-player-not-the-cards/
  • 17. http://finding-becca.de/
  • 18. Digitale Charaktere Jack is a monster; a psychotic Twitter stalker who likes Prokofiev and liver. Jack is a fictional character, if he follows you, you might become part of his ghastly tale. Jack is written, and performed by Marcus Brown. http://jackthetwitter.blogspot.com/
  • 19. Digitale Charaktere Adele 1900, Detektivin der Kunst- und Literaturloge Das wilde Dutzend. Sie sucht in Berlin nach Spuren des verschwundenen Totenfotografen Johan von Riepenbreuch (Autor des 2010 erschienenen Die Guten, die Bösen und die Toten)http://das-wilde-dutzend.de/category/adele-2/ http://adeleberlin.wordpress.comhttp://jvriepenbreuch.wordpress.com http://ow.ly/4RVp2 http://ow.ly/4RVqS
  • 20. Digitale Charaktere Müssen aktiv sein und Sachen erleben, die sie mit anderen teilen können(frei nach Marcus Brown – Streamtelling Vortrag auf der stART11)
  • 21. Wirkung? Transmediales Storytelling bietet einen erzählerischen Einstieg in die Welt des Buchs, des Verlags, … … bietet das Potential, eine aktive Fan- Community zu schaften …eignet sich sehr für virale Verbreitung … und der ROI in Zahlen? Messung der Verkaufszahlen noch schwierig, beim Medienecho hohe Erfolgszahlen
  • 22. CreditsFilmrolle - http://netimpact.de/knolbilder/filmrolle1.gifErde aus All - http://www.ovb-online.de/bilder/2009/09/10/464084/764606409-erde-mond.9.jpgM. C. Escher, nach Bruno Ernst, Der Zauberspiegel des M. C. Escher. München 1985 (dtv 2879,zuerst 1978) - http://www.physiologus.de/treppe.htmStorytelling: http://www.distinctivequality.com/blog/evolution-of-storytelling-and-technology/Map of … Gary Hayes - http://www.flickr.com/photos/garyhayes/5549075049/Was -Transmedia: http://social-creature.com/wp-content/uploads/2010/05/transmedia-1024x735.pngWer – Fans: http://news1.capitalbay.com/entertainment/271501-harry-potter-fans-worldwide-eagerly-await-midnight-premiere.html+ GamesCon: http://www.digitaljournal.com/image/56041Star Wars Fans: http://wickedotaku.blogspot.com/2008/07/comic-con-08-part-1.htmlArt of the Heist:http://www.artandculture.com/uploads/images/0017/5154/Brochures_about_the_game__given_at_the_finale_party_lightbox.jpg?1256989432
  • 23. Weiterlesen ARGs: http://www.argreporter.de/ Mitmachen: http://www.folge-dem-kaninchen.de/ Amos von vm-people über transmedia Storytelling inkl. ARG unberührbar: http://www.slideshare.net/amosvm/start- together Jane McGonigal: Reality is Broken. Why Games Make Us Better and How They Can Change the World. London 2011. Henry Jenkins: Convergence Culture. Where Old and New Media Collide. New York 2006. Robert Pratten: Getting started in Transmedia Storytelling. http://www.slideshare.net/ZenFilms/getting-started-in- transmedia-storytelling Frank Rose: The Art of Immersion. Entertainment in a Connected World. New York 2011. Transmedia Rising: JWT Trendletter March 2011 (PDF zum Download nach Adresseingabe http://www.jwtintelligence.com/trendletters2/ )
  • 24. Vielen Dank! http://www.transmedia-manifest.com http://www.transmedia-storytelling-berlin.de @doromartin http://imaginary-friends.dedm@das-wilde-dutzend.de www.doromartin.de

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