Nestle Horse Meat Scandal

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This presentation refers to the horse meat scandal that broke out in Europe on February 2013 involving giant food companies like Nestle. Particularly we are going to examine how Nestle reacted to the situation and managed the crisis in UK& Ireland, France, Italy, Germany and Spain. In all countries official statements were made, the suspected products were withdrawn and the security measures for the meat quality as well as the origin were drastically increased.

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Nestle Horse Meat Scandal

  1. 1. Panteio University of Political and SocialSciencesDepartment of Communication, Media and CultureAdvertising and Public Relations LabCrisis Management WorkshopInstructor: Mania Xenou, CEO Reliant CommunicationsHead of Advertising & PR Lab, Assistant ProfessorBetty Tsakarestou (@tsakarestou)
  2. 2. Nestlé ‘s actions in theEuropean Horsemeat ScandalUK & IrelandFranceItalySpainGermany
  3. 3. The food scandal horsemeat has alreadyaffected 12 European countries including,ItalySpainSwedenFranceGermanyGreeceCyprusthe NetherlandsIrelandRomania
  4. 4. More than 60,000 tonnes of horsemeat was traded by Europeancountries in 2012. This data, from the Eurostat internal tradedatabase shows exports of Equidae over the year - that is,horse-like animals, such as horses, donkeys, mules and asses.
  5. 5. The Nestle has stopped imports from HJ Schypke supplier inGermany, working with JBS Toledo, large meat processingcompany based in Belgium.In a notice of Nestle stated that “There is no food safety issue,but the mislabeling of products means they fail to meet thevery high standards consumers expect from us.”The company also announced the further conduct DNA testsbefore the production stage on European soil.Nestle’s Actions
  6. 6. Nestlé UK & Ireland statement: Testing ofprocessed beef productsFebruary 19, 2013We can confirm that Nestlé has tested samples of all of its processedbeef products sold by Nestlé in the UK and Ireland, as prioritised bythe FSA.These consist of seven Jenny Craig products and two Gerber baby foodproducts.Today (19.2.13) we have received the results of our internal tests whichhave confirmed no presence of horse DNA in any of these products.Nestlé UK is part of the industry reporting process and these resultswill be submitted via the Food and Drink Federation, our industrybody, to the FSA in this week’s reporting cycle.We will continue to test our products in accordance with the FSA’spriorities and the results will be reported to the FSA.
  7. 7. France, Italy &SpainThe Swiss company, who had said last week not to be affected by thefraud, has withdrawn from sale in France, Spain and Italy pasta dishes.The mass catering is also affected.It has not been spared more than its competitors. The dishes areimplicated ravioli and tortellini sold as Buitoni Ravioli Beef and BeefTortellini."We will replace products that DNA testing confirmed they contained100% beef," promised the Swiss giant. "Our tests found traces of DNAin two horse beef products supplied by HJ Schypke", a Germancompany, has revealed the global agribusiness. The proportion of horsemeat in these products was greater than 1%, Nestlé provides.France is also covered by a withdrawal that of a dish of frozen lasagnafor food industries " Lasagne Bolognese Gourmand ", produced inFrance. "Food security is not an issue, but the mislabeling of productsthat they do not meet the strict criteria that consumers expect from us,"says the group. Nestlé says it has developed new tests to detect anytraces of horse meat in beef production sites in Europe.
  8. 8. Germany• BERLIN: German officials announced on Wednesday the firstsuspected case of horsemeat mislabelled as beef having beendelivered to the country amid a widening scandal in Europe.Germany was alerted via a European quick warning system late onTuesday of suspicions that mislabelled processed lasagne was, orcould have been, brought into the country, a consumer protectionministry spokeswoman said.It was delivered to at least one trader in the western state of NorthRhine-Westphalia (NRW), where authorities are checking whetherthe product has been withdrawn from the market, she said."It also has to be checked whether in the products there actually isor was undeclared horsemeat," she told a regular government newsconference.
  9. 9. Sources:• http://www.guardian.co.uk/uk/2013/feb/19/nestle-uk-test-negative-horsemeat• http://www.nestle.co.uk• http://tempsreel.nouvelobs.com/scandale-de-la-viande/20130219.OBS9291/nestle-a-son-tour-touche-par-le-scandale-de-la-viande-de-cheval.html (Le Nouvel Observateur )• http://www.lefigaro.fr/conso/2013/02/19/05007-20130219ARTFIG00321-le-scandale-de-la-viande-de-cheval-s-etend-a-nestle.php (Lefigaro)• http://www.leparisien.fr/societe/viande-de-cheval-nestle-touche-en-espagne-et-en-italie-19-02-2013-2580117.php (Le parisien)
  10. 10. • http://www.tovima.gr/world/article/?aid=499133• http://www.synpeka.gr/companygr/item/15687-sok-kreas-alogoy-kai-se-geymata-ths-nestle.html#.UT3IAFemCSo• http://www.ethnos.gr/article.asp?catid=22769&subid=2&pubid=63785262• http://alithia.com.cy/index.php/koinonia/item/5850-%CE%BA%CF%81%CE%AD%CE%B1%CF%82-%CE%B1%CE%BB%CF%8C%CE%B3%CE%BF%CF%85-%CE%BA%CE%B1%CE%B9-%CF%83%CE%B5-%CF%80%CF%81%CE%BF%CF%8A%CF%8C%CE%BD%CF%84%CE%B1-%CF%84%CE%B7%CF%82-nestle• http://www.channelnewsasia.com/stories/afp_world/view/1254057/1/.html

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