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What is Social Media? Does my business need it?
 

What is Social Media? Does my business need it?

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Social Media 2012: Business fad or necessity? Social media is here to stay as the very nature of Marketing is being changed. Business now has to 'earn' their way into the consumer eye. Ready or not - ...

Social Media 2012: Business fad or necessity? Social media is here to stay as the very nature of Marketing is being changed. Business now has to 'earn' their way into the consumer eye. Ready or not - business is now in the role of being a Media Publisher. It's a great time to start,

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    What is Social Media? Does my business need it? What is Social Media? Does my business need it? Presentation Transcript

    • Social Media:What is it? Does my business need it?Dec 12, 2012 at Collin College Small Business Development Center, Plano, TX Presenter: Dorian Karthauser, www.social-media-diy.com
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.comPresented By: Dorian KarthauserOwner/Entrepreneur: My Pandamonium Marketing-SEOInternet Marketing: Wordpress Websites, SEO, Social Media, SEMTraining: Wordpress, SEO, Social Media, SEM https://www.facebook.com/MyPandamoniumInternetMarketing https://twitter.com/SEO_WebsitesDFW http://www.linkedin.com/in/doriankarthauser http://pinterest.com/mypandamonium
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.comSocial media refers to the interaction of people in which theycreate, share, exchange and comment on content amongthemselves in virtual communities and networks.…Social Media is "a group of Internet-based applications thatallow the creation and exchange of user-generated content.In the year 2012, social media became one of the most powerfulsources for news updates through platforms suchas Twitter, Facebook, and Google+Wikipedia, http://en.wikipedia.org/wiki/Social_media
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.comMain Social Media Used for Business:1. Facebook Brand pages2. Twitter3. LinkedIn4. Google+ and Google+ Brand pages5. Pinterest6. YouTube
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.comMain Reasons to Use Social Media1. Interact with potential clients/customers2. Reach out existing clients/customers3. SEO4. Media Publishing & Content Marketing: Tell Your Story5. Acquire new clients6. Did we mention: SEO?
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.comInbound vs Outbound (traditional) Marketing• Inbound marketing provides added value• Inbound marketing earns customer loyalty• Consumers control ads and info viewed on the internet; consumers find you• Consumers want interactive buying experiences – on their terms• Make it easy to Buy http://pinterest.com/pin/121315783684074673/
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.comBusiness is no longer a media ‘user’Business is now a Media Publisher Who is a Media Publisher? YOU are.
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.comWho Uses Social Media?BusinessGovernment www.howto.gov/social-media/social-media-types www.dipity.com/govnewmedia/Gov-Social-Media-TimelineIndividuals
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.com Varieties of Social Media• Blogs (e.g., WordPress)• Social Networks (e.g., Facebook)• Microblogs (e.g., Twitter)• Wikis (e.g., Wikipedia)• Video• Podcasts• Discussion Forums• RSS Feeds• Photo Sharing (e.g., Flickr)• Gamification
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.comBaby Boomers and Social MediaAs of April 2011:Social network use among Internet users 50 years oldand older has nearly doubled to 42% over the past year.In fact, in the U.S. alone there are nearly 16 millionpeople 55 and older using Facebook.
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEOwww.mypandamonium.com www.social-media-diy.com
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.comOct 2012Care2 held an information packed webinar Engaging Baby Boomers and Seniorsthrough Social Media with panelists Gina Pagliaro, Immersion Active, Jen Smith fromAARP, and Molly Connors from Care2 (www.care2.com)The webinar featured Useful Boomer Statistics• Boomers control over 80% of personal financial assets.• 50% of all consumer spending is from Boomers.• They have a desire to pass wealth to charity vs. their children.• 84% of internet users 50 and over use social networking sites.• Smith, also added that Boomers not only drive the economy with their purchasing power, recent studies show that Baby Boomers now boast the highest growth rate of Entrepreneurship in America. According to the U.S. Bureau of Labor Statistics, the Boomer and older generations now represent a $2.6 trillion annual market!
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.comFeb 2012Over 55 and on Facebook? If so, join the crowd as the site becomesever more popular with baby boomers and seniors.New statistics from Experian Hitwise show that people 55+ make up24% of the online population. 20% are active on Facebook, and that’snot far behind the 23% of 25-34 year old Facebook users.Other research continually shows that Facebook is very popular amongbaby boomers and seniors who find it an easy way to keep in touchwith friends and family scattered across the country.http://answers.iquote.com/blog/2012-02/baby-boomers-and-seniors-take-to-facebook.aspx#ixzz2Eqg4uM75
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.comBranding 2012What is Branding?http://youtu.be/JKIAOZZritk• Your only way to ‘stand out’ in the crowded marketplace• Your unique business offering and mission• Way to generate customer loyalty – and retentionhttp://youtu.be/HhsWzJo2sN4 1984 Apple Macintosh Commercial
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.comContent MarketingContent marketing is an umbrella term encompassingall marketing formats that involve the creation andsharing of content in order to attract, acquire and engageclearly defined and understood current and potentialconsumer bases with the objective of driving profitablecustomer action.Content marketing subscribes to the notion thatdelivering information to prospects and customers drivesprofitable consumer action. Content marketing hasbenefits in terms of retaining reader attention andimproving brand loyalty. http://en.wikipedia.org/wiki/Content_marketing
    • Social Media: How Can I Get It? Presented by My Pandamonium Marketing-SEO www.mypandamonium.com www.social-media-diy.comNeed Social Media Assistance or Training at Affordable Pricing?Contact My Pandamonium Marketing-SEO! 866-241-7474 Serving Dallas-Fort Worth and the US Based in DFW and Made in America: We Don’t Out-Source