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Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
Social Media Marketing 2014 Does My Business Need It?
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Social Media Marketing 2014 Does My Business Need It?

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http://social-media-diy.com In 2014: Does my business need Social Media Marketing? YES. Starting with three very important reasons: S, E and O (SEO). Also business social media marketing is needed for …

http://social-media-diy.com In 2014: Does my business need Social Media Marketing? YES. Starting with three very important reasons: S, E and O (SEO). Also business social media marketing is needed for Branding, Content Marketing, Customer Service, PR, Sales, Marketing and more.

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  • 1. Social Media Marketing 2014: Does My Business Need It? January 18, 2014 Association of Personal Historians, Addison, TX Presenter: Dorian Karthauser, http://social-media-diy.com
  • 2. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser Presented By: Owner: Internet Marketing: Professional Training: Dorian Karthauser Social Media DIY www.social-media-diy.com My Pandamonium Marketing-SEO www.mypandamonium.com WordPress Training DFW www.wordpresstrainingdfw.com WordPress Websites, SEO, Social Media, SEM Social Media, SEO, WordPress, SEM https://.facebook.com/MyPandamoniumInternetMarketing https://twitter.com/MyPandamoniumTX http://linkedin.com/in/doriankarthauser http://pinterest.com/mypandamonium http://youtube.com/user/MyPandamoniumDFW
  • 3. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser
  • 4. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser Social media refers to the interaction of people in which they create, share, exchange and comment on content among themselves in online communities and networks. …Social Media is "a group of Internet-based applications that allow the creation and exchange of user-generated content. In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter, Facebook, and Google+ Wikipedia, http://en.wikipedia.org/wiki/Social_media
  • 5. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser Main Social Media Used for Business: 1. Facebook Brand (Business) pages 2. Twitter 3. LinkedIn 4. Google+ and Google+ Business pages 5. Pinterest 6. YouTube
  • 6. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser Main Reasons to Use Business Social Media 1. Interact with potential clients/customers 2. Reach out existing clients/customers 3. SEO 4. Media Publishing & Content Marketing: Tell Your Story 5. Acquire new clients 6. Customer Service 7. Did we mention: SEO?
  • 7. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser Inbound vs Outbound (traditional) Marketing • Inbound marketing provides added value • Inbound marketing earns customer loyalty • Consumers control ads and info viewed on the internet; consumers find you • Consumers want interactive buying experiences – on their terms • Make it EASY for the Customer to Buy http://pinterest.com/pin/121315783684074673/
  • 8. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser Business is no longer just a media user: Business is now a Media Publisher Who is a Media Publisher? YOU are.
  • 9. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser Who Uses Social Media? Business Government www.howto.gov/social-media/social-media-types www.dipity.com/govnewmedia/Gov-Social-Media-Timeline Individuals
  • 10. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser Varieties of Social Media • • • • • • • • • • Blogs (e.g., WordPress) Social Networks (e.g., Facebook, Google+, LinkedIn) Microblogs (e.g., Twitter) Wikis (e.g., Wikipedia) Video Podcasts Discussion Forums RSS Feeds Photo Sharing (e.g., Flickr) Gamification
  • 11. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis. These are among the key findings on social networking site usage and adoption from a 2013 survey from the Pew Research Center’s Internet Project. http://pewinternet.org/~/media//Files/Reports/2013/Social%20Networking%202013_PDF.pdf
  • 12. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser Baby Boomers, those born between 1946 and 1964, are increasingly active on social media, especially on Facebook. In August, 2013 the Pew Research Center on Retirement released a report with some fascinating statistics on social media use among those 50 and older: • 60% of people in the 50 – 64 year age group, which is most of the boomer population, are now on at least one social media site. • Facebook is by far the most popular social media site for this age group. • Baby boomers spend 27 hours per week online, which is two hours more per week than those who are between 16 and 34.
  • 13. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser
  • 14. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser Branding 2014 What is Branding? http://youtu.be/JKIAOZZritk • Your only way to ‘stand out’ in the crowded marketplace • Your unique business offering and mission • Way to generate customer loyalty – and retention '1984' Apple Macintosh Commercial Brilliant Branding (and Fun to Watch) http://youtu.be/2zfqw8nhUwA
  • 15. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser Content Marketing: Tell Your Story Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. http://en.wikipedia.org/wiki/Content_marketing
  • 16. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser Social is the Key to SEO, by Matt Cutts of Google http://youtu.be/2jYJV9zHy04 Google+ Authorship in 2014: You NEED It https://plus.google.com/authorship http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2539557 Google+ Business in 2014: You NEED It http://www.google.com/+/business Ways to Get Links and Social Shares SEOMoz Whiteboard Friday http://www.seomoz.org/blog/my-favorite-way-to-get-links-and-social-shares-whiteboard-friday
  • 17. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser Steps to Getting Started in Social Media for Business I. Create the Basic Business Social Media Profiles Facebook, LinkedIn, Google+, YouTube Channel, Twitter, Pinterest II. Optimize the Profiles with SEO keywords III. Be sure to include a link to your website in each profile IV. Include visually interesting graphics for each profile For Branding, Telling Your Story and Engaging Your Viewers V. Your first status updates can be links back to pages on your website VI. Remember Business Social Media Best Practice 80% helpful hints, useful information and tasteful humor (just for fun!) 20% sales/marketing VII. Set a goal for adding Status Updates and stick to it! VIII. Use a tool like Hootsuite https://hootsuite.com to save time
  • 18. Social Media: Does My Business Need It? Presented by Dorian Karthauser www.social-media-diy.com www.mypandamonium.com/dorian-karthauser Need Social Media Marketing Assistance or Training at Affordable Pricing? Contact Dorian at Social Media DIY 866-241-7474 Serving Dallas-Fort Worth and the US Based in DFW and Made in Texas

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