Online Video Applications for CVB's

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Presentation to the Illinois Council of Convention & Visitor Bureaus, this presentation explains how online video can be an innovative makreting tool for your CVB.

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  • Presentation to Illinois Council of Convention & Visitor Bureaus on 16 October 2008
  • Online Video Applications for CVB's

    1. 1. Online Video Applications that Create a Competitive Advantage for CVB’s © Copyright 2008, Dorian Dickinson
    2. 2. DORIAN DICKINSON <ul><li>Over twenty years in the marketing, sales management and business development of a wide variety of consumer product and service industries at the supplier and retail levels. </li></ul><ul><li>Strong focus on profit improvement, sales increases, client relationship development, brand positioning and innovative leadership. </li></ul><ul><li>In 2006, was a founding partner in PrivilegedAccess.tv. </li></ul><ul><li>PrivilegedAccess.tv is a first-of it’s kind online video platform that brings to life the new product and technology innovations coming to market at closed to the public trade events. </li></ul>© Copyright 2008, Dorian Dickinson
    3. 3. © Copyright 2008, Dorian Dickinson
    4. 4. © Copyright 2008, Dorian Dickinson
    5. 5. © Copyright 2008, Dorian Dickinson
    6. 6. WHAT WE ALREADY KNOW ABOUT THE INTERNET © Copyright 2008, Dorian Dickinson
    7. 7. We Live in a Wired World © Copyright 2008, Dorian Dickinson
    8. 8. 74% of US is Online © Copyright 2008, Dorian Dickinson
    9. 9. 1.6 BILLION Worldwide Users © Copyright 2008, Dorian Dickinson
    10. 10. Your Website is Your Life Line © Copyright 2008, Dorian Dickinson
    11. 11. Communicates Your Message © Copyright 2008, Dorian Dickinson
    12. 12. Your Website Sells Your Community to a Global Audience © Copyright 2008, Dorian Dickinson
    13. 13. WHAT WE NEED TO KNOW NOW © Copyright 2008, Dorian Dickinson
    14. 14. WHAT ARE PEOPLE DOING ONLINE??? NOT… BUT © Copyright 2008, Dorian Dickinson
    15. 15. Video Completes Their Search © Copyright 2008, Dorian Dickinson
    16. 16. Video Drives Traffic to YOU!!! © Copyright 2008, Dorian Dickinson
    17. 17. The World Is Yours Online Video Puts the World in Your Hands. © Copyright 2008, Dorian Dickinson
    18. 18. Video Keeps Visitors Engaged © Copyright 2008, Dorian Dickinson
    19. 19. 558 million hours of online video viewed in July 2008 © Copyright 2008, Dorian Dickinson
    20. 20. More than 142 million US internet users watched an average of 80 videos each in July 2008. © Copyright 2008, Dorian Dickinson
    21. 21. Online Video Exceeds Expectations In Feb. 2008 They Predicted In 2006 They Said © Copyright 2008, Dorian Dickinson
    22. 22. 75% of the total US internet audience have viewed online video in the past 30 days. © Copyright 2008, Dorian Dickinson
    23. 23. Online Video is Gold © Copyright 2008, Dorian Dickinson
    24. 24. Additional VIDEO Generates Additional REVENUE © Copyright 2008, Dorian Dickinson
    25. 25. Online Video & Tourism © Copyright 2008, Dorian Dickinson
    26. 26. Seeing is Believing © Copyright 2008, Dorian Dickinson
    27. 27. Video Adds Value <ul><li>“ Creating added value for show organizers and their exhibitors is what we’re all about. I believe we’ve hit the mark with our online video platform.”  - Tim Roby, President, Chicago Convention & Tourism Bureau </li></ul>© Copyright 2008, Dorian Dickinson
    28. 28. Online Video is the Ultimate CVB Marketing Tool <ul><li>A recent TravelHorizons™ study found that more than two-thirds of online adult leisure travelers watch online video clips before choosing a vacation destination. </li></ul><ul><li>The Hospitality Sales & Marketing Association International reported in September 2008 </li></ul>© Copyright 2008, Dorian Dickinson
    29. 29. The CCTB was the first CVB in the country to launch a customized online program in an effort to help extend their global brand.  © Copyright 2008, Dorian Dickinson
    30. 30. Video Brings Your Community to LIFE Chicago’s Riverwalk © Copyright 2008, Dorian Dickinson
    31. 31. Converting Text and Photos to Video © Copyright 2008, Dorian Dickinson **Historic Hartford data provided by www.hartford.gov Historic Hartford Hartford, located at the end of the navigable portion of the Connecticut River, was settled in 1623 as a Dutch trading post called House of Hope. In 1636, a group of English settlers led by the Reverend Thomas Hooker left Massachusetts and formed a colony here. The settlers made peace with the local Algonquin Indians, who called the town Saukiog, and renamed it after Hertford, England. Early in its existence Hartford made a significant contribution to the burgeoning society. The Fundamental Orders adopted by the colony in 1639, was the first document in history to establish a government by the consent of the people. The pattern was followed by the framers of the United States Constitution, giving Connecticut its nickname, &quot;The Constitution State.&quot; Evolving from an early agricultural economy, Hartford grew into an important trading center on the Connecticut River. Molasses, spices, coffee and rum were distributed from warehouses in the city's thriving merchant district. Ships set sail from Hartford to England, the West Indies and the Far East. Merchants were concerned about risks to this thriving trade, with fires, pirates, storms and accidents always a threat. The insurance industry was created when groups of merchants began to share these risks. The practice was formalized with the creation of the Hartford Fire Insurance Group in 1810. Our nation's oldest insurance company still operates in the city as the Hartford Insurance Company. Hartford became the home of many of the nation's largest insurance companies, such as Aetna and Travelers, and is known today as the Insurance Capital of the World. Pioneering manufacturers like Samuel Colt also called Hartford home. Colt's experiments with interchangeable parts created the basis for today's assembly line manufacturing methods. New techniques employed in his firearms factory made mass production possible and laid the groundwork for Hartford's pre-eminence in the area of precision manufacturing. Shaped by the social and economic forces which gave rise to industrial growth in America, Hartford grew and prospered as successive waves of immigrants came to work, build and settle in the community. This ethnic and cultural diversity continues to be a prominent part of Hartford's heritage and one of our cities greatest assets. Hartford also became an important cultural and communications center. The Hartford Courant, founded in 1764, is the country's oldest continuously published newspaper. The nations oldest public art museum, the Wadsworth Athenaeum, was founded in 1844. Supported by prominent benefactors like J.P. Morgan, the museum grew to become one of the top ten art museums in the country. Authors like Mark Twain and Harriet Beecher Stowe were drawn to the area, because, as Twain said &quot;of all the beautiful towns it has been my fortune to see, this is the chief.&quot; For more information on Hartford and the surrounding area, please visit these sites:
    32. 32. = More Action Video Meeting Planners Connecticut Convention Center Convention Services Supplier Search Getting Around Meet the GHCVB Team Request Information Event Location Directions About Hartford Members Membership Application Member Login MemberNet Press Room Contact Us © Copyright 2008, Dorian Dickinson
    33. 33. Online Video Needs to Match What Visitors Will See © Copyright 2008, Dorian Dickinson
    34. 34. Should Viewers See? Tiananmen Square 1989 © Copyright 2008, Dorian Dickinson
    35. 35. Or, Should They See… Tiananmen Square 2008 © Copyright 2008, Dorian Dickinson
    36. 36. TIPPING POINT TO CHOOSING YOUR DESTINATION © Copyright 2008, Dorian Dickinson
    37. 37. IMPACT <ul><li>Video reaches new key demographics. </li></ul><ul><li>Demographics that travel in groups. </li></ul>© Copyright 2008, Dorian Dickinson
    38. 38. Mobile Marketing © Copyright 2008, Dorian Dickinson
    39. 39. Video On the Move © Copyright 2008, Dorian Dickinson
    40. 40. Growing Trend <ul><li>91 million in US can watch video on their phone </li></ul>© Copyright 2008, Dorian Dickinson
    41. 41. Every CVB Can Benefit from Original Online Video Content <ul><li>Promote Attractions </li></ul><ul><li>Publicize Events </li></ul><ul><li>Drive Interest to Trade & Public Shows </li></ul><ul><li>Support Member Locations </li></ul><ul><li>Create Video Newsletters </li></ul>© Copyright 2008, Dorian Dickinson
    42. 42. Promote Attractions LEGOLand Discovery Center Video © Copyright 2008, Dorian Dickinson
    43. 43. Publicize Events © Copyright 2008, Dorian Dickinson
    44. 44. <ul><li>“ Our show is even more appealing to our 60,000 attendees and the many others around the world who will be tempted to attend after experiencing it through online video on PrivilegedAccess.tv.” - Perry Reynolds, Vice President, Marketing & Trade Development International Housewares Association </li></ul>Drive Interest to Trade & Public Events © Copyright 2008, Dorian Dickinson
    45. 45. Support Member Locations © Copyright 2008, Dorian Dickinson
    46. 46. Create Online Video Newsletters Your Chance to be a Leader © Copyright 2008, Dorian Dickinson
    47. 47. Instant Distribution © Copyright 2008, Dorian Dickinson
    48. 48. Cost Effective © Copyright 2008, Dorian Dickinson
    49. 49. Grow According to Your Schedule © Copyright 2008, Dorian Dickinson
    50. 50. Don’t You Know We Have No Budget For This??? © Copyright 2008, Dorian Dickinson
    51. 51. Baby Steps © Copyright 2008, Dorian Dickinson
    52. 52. Click Here © Copyright 2008, Dorian Dickinson
    53. 53. © Copyright 2008, Dorian Dickinson
    54. 54. Co-Op Opportunity © Copyright 2008, Dorian Dickinson
    55. 55. Local Advertising Continues to Grow © Copyright 2008, Dorian Dickinson
    56. 56. Maximize Your ROI © Copyright 2008, Dorian Dickinson
    57. 57. Stand Out © Copyright 2008, Dorian Dickinson
    58. 58. Email that People Share © Copyright 2008, Dorian Dickinson
    59. 59. Social Networking © Copyright 2008, Dorian Dickinson
    60. 60. Branded Video News Releases © Copyright 2008, Dorian Dickinson doriandickinson From: Marketing Daily [news@mediapost.com] Sent: Thursday, October 16, 2008 4:08 AM To: Dorian Dickinson Subject: Section 1: Pizza Hut Launches Ordering Application On Facebook
    61. 61. Industry Newsletters © Copyright 2008, Dorian Dickinson
    62. 62. In Closing…Step by Step © Copyright 2008, Dorian Dickinson
    63. 63. Dorian Dickinson 312.399.9578 [email_address] Kathy Rivera 847.619.7760 [email_address] © Copyright 2008, Dorian Dickinson
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