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Search  Marketing  Definitions
 

Search Marketing Definitions

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    Search  Marketing  Definitions Search Marketing Definitions Presentation Transcript

    • SearchEngineOptimizationProcess
    • SearchEngineOptimization- SEO -
      According to me the SEO defines a free tool of communication to be more visible on search engine . - Natural or Organic search -
      “Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search”.
      - e.g.: keyword research, SEO copywriting, information
      architecture, link building & brand building,
      building mindshare, reputation management, and viral
      Marketing
    • SearchEngine Marketing - SEM -
      The SEM refers to “The sponsoring link or paying referencing”
      The principle is simple: the company selects keywords on which it wishes to be seen and pay more or less click on the keywords selected when an Internet user pat them into a search engine (like Google for example).
      - e.g.: - sponsored links, promotional or commercial links, general or limited campaigns, ad placement-
    • GeoSearch Marketing
      Organic search results are the usual listings you see when you do a search in Google, Yahoo or MSN. Good rankings in organic search will drive the bulk of the traffic to your website. It is here where we can also target a wider range of keywords to maximize the local traffic your website receives.
      It’ s when a company uses geographical
      information on search engine to be visible by the
      Internet user. These method is part of the
      online marketing, sales & distribution.
    • GeoSearchMarketing - bis -
    • Location Based Services - LBS -
      A location-based service (LBS)
      is an information and entertainment
      service, accessible with mobile devices
      through the mobile network and
      utilizing the ability to make use of the
      geographical position of the mobile
      device.