Hotel Direct Booking

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Hotel Direct Booking

  1. 1. Hotel direct bookings<br />Comparing 2 Boutique Hotels<br /> in Los Angeles<br />O Hotel, Downtown Los Angeles<br />Vs<br />L.A. Sky Boutique Hotel<br />Marina GUILLEUX<br />MBA 2 Full Time<br />
  2. 2. O Hotel, Downtown Los Angeles<br />Vs<br />L.A. Sky Boutique Hotel<br />
  3. 3. SEARCH BY type of hotel & location<br />2nd Rank On Google Search Engine<br /><ul><li>1st Page of Google</li></ul>3rd Rank On Google Search Engine<br />
  4. 4. SEARCH BY brand name<br /><ul><li>1st Page of Google</li></ul>Shortcuts of the Website<br />Direct link to the booking page and room’s availibility<br />
  5. 5. SEARCH BY brand name<br /><ul><li>1st Page of Google
  6. 6. The first 3 links are commercial
  7. 7. 4th position on the page
  8. 8. 1st position on the freelink</li></li></ul><li>Online comparison<br />XXXX: Very Good, XXX: Good<br />
  9. 9. COMPETITING HOTELS<br /><ul><li>BothHotels are located on tgooglemap
  10. 10. Rank on the top 10
  11. 11. The O Hotelisrankedbefore the SkyHotel</li></li></ul><li>O Hotel : Ease of access<br />Hotel’s Home page<br />Hotel ‘s information tab<br />Social network links<br />Fastbookingaccesss<br />
  12. 12. L.A SKY HOTEL : Ease of access<br />Hotel’s Home page<br />Possibility to choose your language<br />Fastbookingaccess<br />
  13. 13. O Hotel : Ease of access to guestroom<br />Room’s type<br />Direct booking by phone<br />Fastbookingaccess<br />
  14. 14. L.A. Skyhotel: Ease of access to guestroom<br />Wecanfind the rooms<br />description & amenities on the same page<br />
  15. 15. O hotel : Ease of access to facilities<br />1 tab only for hotel facilities<br />Complete list of the amenities plus direct link inside the website<br />
  16. 16. O hotel: Ease of access to location<br />Google Maplocalization<br />Possibility of direct booking from the localization page<br />
  17. 17. L.A. SKY HOTEL: Ease of access to location<br />Google Maplocalization<br />Possibility of direct booking from the localization page<br />Corporate deals available on this page <br />
  18. 18. O hotel: Ease of access to RESERVATION & prices<br />Prices<br />& taxes<br />Paymentsecured<br />Client ‘s details<br />
  19. 19. L.A. SKY HOTEL: Ease of access to RESERVATION & prices<br />Number of person/ room & date<br />Price<br />Proposition of differentcategories<br />
  20. 20. Hotelsterms & conditions<br />The terms<br />& conditions are givenjustbefore the payment<br />Checkinhoursdetzils, smoking status, parking…<br />
  21. 21. Whichhotelisdoing a better direct sell effort?<br />The best seller is the Hotel L.A SKY Boutique Hotel! <br />Why?:<br /><ul><li> Easier to find on Google search than O Hotel
  22. 22. Better ranking
  23. 23. Esier to use & book than on O hotel
  24. 24. Light design
  25. 25. Clear prices
  26. 26. Secured payment
  27. 27. Possibility to book on each page of the website</li>

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