Hotel Direct Booking
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Hotel Direct Booking Presentation Transcript

  • 1. Hotel direct bookings
    Comparing 2 Boutique Hotels
    in Los Angeles
    O Hotel, Downtown Los Angeles
    Vs
    L.A. Sky Boutique Hotel
    Marina GUILLEUX
    MBA 2 Full Time
  • 2. O Hotel, Downtown Los Angeles
    Vs
    L.A. Sky Boutique Hotel
  • 3. SEARCH BY type of hotel & location
    2nd Rank On Google Search Engine
    • 1st Page of Google
    3rd Rank On Google Search Engine
  • 4. SEARCH BY brand name
    • 1st Page of Google
    Shortcuts of the Website
    Direct link to the booking page and room’s availibility
  • 5. SEARCH BY brand name
    • 1st Page of Google
    • 6. The first 3 links are commercial
    • 7. 4th position on the page
    • 8. 1st position on the freelink
  • Online comparison
    XXXX: Very Good, XXX: Good
  • 9. COMPETITING HOTELS
    • BothHotels are located on tgooglemap
    • 10. Rank on the top 10
    • 11. The O Hotelisrankedbefore the SkyHotel
  • O Hotel : Ease of access
    Hotel’s Home page
    Hotel ‘s information tab
    Social network links
    Fastbookingaccesss
  • 12. L.A SKY HOTEL : Ease of access
    Hotel’s Home page
    Possibility to choose your language
    Fastbookingaccess
  • 13. O Hotel : Ease of access to guestroom
    Room’s type
    Direct booking by phone
    Fastbookingaccess
  • 14. L.A. Skyhotel: Ease of access to guestroom
    Wecanfind the rooms
    description & amenities on the same page
  • 15. O hotel : Ease of access to facilities
    1 tab only for hotel facilities
    Complete list of the amenities plus direct link inside the website
  • 16. O hotel: Ease of access to location
    Google Maplocalization
    Possibility of direct booking from the localization page
  • 17. L.A. SKY HOTEL: Ease of access to location
    Google Maplocalization
    Possibility of direct booking from the localization page
    Corporate deals available on this page
  • 18. O hotel: Ease of access to RESERVATION & prices
    Prices
    & taxes
    Paymentsecured
    Client ‘s details
  • 19. L.A. SKY HOTEL: Ease of access to RESERVATION & prices
    Number of person/ room & date
    Price
    Proposition of differentcategories
  • 20. Hotelsterms & conditions
    The terms
    & conditions are givenjustbefore the payment
    Checkinhoursdetzils, smoking status, parking…
  • 21. Whichhotelisdoing a better direct sell effort?
    The best seller is the Hotel L.A SKY Boutique Hotel!
    Why?:
    • Easier to find on Google search than O Hotel
    • 22. Better ranking
    • 23. Esier to use & book than on O hotel
    • 24. Light design
    • 25. Clear prices
    • 26. Secured payment
    • 27. Possibility to book on each page of the website