William R. Swinyard, Bill Swinyard resume

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William R. Swinyard, Bill Swinyard resume

  1. 1. WILLIAM R. SWINYARD RESUMEADDRESS Brigham Young University 470 Woodland Hills Drive Marriott School of Management Woodland Hills, Utah 84653 Provo, Utah 84602 H: 801•423-1231 C: 801•471-8899 swinyard@byu.edu; swinyard@xmission.comEDUCATION Ph.D., 1976, Stanford University Graduate School of Business, Stanford, California. Marketing; minor areas of research methods and social psychology. MBA, 1967, University of Michigan, Ann Arbor, Michigan. B.S., 1965, English major, Brigham Young University.ACADEMIC Brigham Young University, Marriott School of Management, Provo, Utah;EXPERIENCE 1978 to 2006. 2006+, Emeritus Professor of Marketing and Holder of the Fred G. Meyer Chair. Director of the Institute of Retail Management, 1994 to 1998; Holder of Fred G. Meyer Chair of Retailing, 1988 to present; Stephen Mack Covey Profes- sor of Entrepreneurship and Small Business, 1986 to 1988; Professor of Business Management, 1983 to present; Associate Professor of Business Management, 1978 to 1983. Teach courses in marketing research, marketing strategy/management and retailing in the graduate and undergraduate programs. National University of Singapore, Republic of Singapore; 1998. Visiting Professor of Marketing in the Faculty of Business Administration. Taught graduate and undergraduate courses in marketing management and marketing research. Super- vised one thesis. National University of Singapore, Republic of Singapore; 1984 to 1985. Visiting Associate Professor of Marketing in the School of Management. Taught courses in marketing research, research in consumer behavior; executive development. Super- vised three theses. Arizona State University, Tempe, Arizona; 1976 to 1978. Assistant Professor of Marketing in the College of Business Administration. Taught courses in marketing management, consumer behavior, and marketing research in the graduate and undergraduate programs. Conducted executive seminars. Supervised two doctoral dissertations. The University of Santa Clara, Santa Clara, California; 1975 to 1975. Lecturer of marketing in the Graduate School of Business. Taught MBA courses in marketing management and marketing research. Southern Utah State College, Cedar City, Utah; 1971 to 1972. Instructor of market- ing in the School of Business. Taught marketing management, sales management, advertising, personal selling, and retailing.
  2. 2. William R. Swinyard Page 2INDUSTRIALEXPERIENCE Struman and Associates, Analytical Marketing Consultant, 1978 to 2006. Specialize in project consulting and technical/analytic/strategy consulting for a range of - national clients. Faneuil Research Group, 1998 to 1999. Research Associate, conducting and publishing segmentation and data-mining research for the parent organization, a direct-marketing company. Health Care Innovations, HCI Market Research Fellow, 1986 to 2006. Conduct technical/analytical consulting, marketing research, and expert testimony for hospital organizations, managed care organizations, clinics, and other health care clients. Saga Enterprises, Inc., Menlo Park, California; 1974 to 1975. Manager of Market- ing Research for the Restaurant Division; developed, installed, and administered customer feedback systems; responsible for all marketing research for the Division. Vivitar Corporation, Santa Monica, California; 1969 to 1971. Brand Manager responsible for product lines comprising 60 percent of sales; functioned in new product development, marketing research, packaging, pricing, forecasting, market development, dealer and sales force communications. Profit responsibility. Respon- sible for marketing and initial development of the Series 1 lenses, the first of modern macro-zoom lenses. MSL Industries, Inc., Los Angeles, California; 1968 to 1969. Corporate Marketing Planner in the Long Range Planning Group. Responsible for strategic marketing plans, market feasibility studies, and functioned as a team member in acquisition analysis. Carnation Company, Los Angeles, California; 1967 to 1968. Brand Research Manager in the Marketing Research Department. Responsible for research activities of several major food products and for new products, and for advertising research for all consumer products. Allstate Insurance Company, Skokie, Illinois; 1966. Advertising copywriter.BOARDS Wasatch Funds, Salt Lake City, Utah; December, 1986 to present. Member, Board of Directors and Chair of Audit Committee for this mutual fund company.ACADEMICAWARDS “Karl G. Maeser Excellence in Teaching” Award, Brigham Young University, Fall 2002. One of four recipients of the highest teaching award offered by the university. Holder, Fred G. Meyer Chair of Retailing, Marriott School of Management, Brigham Young University, 1988 to present. “Outstanding Teacher,” Institute of Business Management, Marriott School of Management, Brigham Young University, 1993.
  3. 3. William R. Swinyard Page 3 Visiting Scholar and External Examiner, National University of Singapore, MBA Program, School of Management, 1990–1992, 1994–1996. “Outstanding Professor,” National University of Singapore, School of Management, Honors Program, 1985. “Outstanding Faculty Member,” Marriott School of Management, Brigham Young University, 1984. The highest faculty award given by the School. “Outstanding Professor,” Brigham Young University, MBA Class of 1982. One such award per year is given by the graduating MBA class. Exxon “Distinguished Teaching” Award, Brigham Young University School of Management, 1982. “Distinguished BYU Faculty Member,” Friends of the Open Door, Brigham Young University, 1981. “Outstanding Business Teacher,” Arizona State University, 1977. “Business Teacher of the Year”, Southern Utah State College, 1972.RESEARCHAWARDS Proceedings of the 2003 European Applied Business Conference, Best conference paper award, out of 604 papers presented. International Journal of Retail and Distribution Management,”1998 Literati Best Article Award.” Finalist, the Journal of Marketing Research William F. ODell Award for the fifth- year article “making the greatest contribution to marketing theory, methodology, or practice,” 1988, in Journal of Marketing Research, vol 20, 1989 Outstanding Paper for 1988, in Journal of Advertising, vol 17, 1989. Fred G. Meyer Chair of Retailing, first recipient, September, 1988. Stephen Mack Covey Professor of Entrepreneurship and Small Business, first recipient, September, 1986. Winner, “BYU Second Annual Writing Contest on Learning,” 1984. Research Associate, Marketing Science Institute, 1978 to 1986. First place, American Marketing Association dissertation proposal competition; recipient of AMA funding grant, 1975.LISTINGS Whos Who in Business Higher Education, 2003 to present. Whos Who in American Education, 1990 to present. Whos Who in Advertising, 1989 to present. International Who’s Who of Professionals, 1996 to present.MEMBERSHIPS Association for Consumer Research American Marketing Association Western Marketing Educators’ Association American Collegiate Retailing Association Phi Kappa Phi (academic honor society)REVIEWAPPOINTMENTS Journal of Retailing and Consumer Services, Reviewer, 1996 to present Asian Journal of Marketing, Reviewer, 1992 to present The International Review of Retail, Distribution and Consumer Research, Reviewer, 1994 to present ACR Asia-Pacific Conference, ad hoc Reviewer, 2002–2003
  4. 4. William R. Swinyard Page 4 Journal of Consumer Research, ad hoc Reviewer, 1980–1983, 1992–1993, 1997 Journal of Advertising, Reviewer, 1978 to present. Journal of Marketing Education, Reviewer, 1993 to present Journal of Marketing Research, ad hoc Reviewer, 1983–1988, 1991–1994 AMS/ACRA National Retailing Conference, ad hoc Reviewer, 1994 Journal of the Academy of Marketing Science, ad hoc Reviewer, 1990–1991, 1993–1994 Singapore Marketing Review, Reviewer, 1984 to 1992 Asia-Pacific Journal of Management, Reviewer, 1984 to 1990 Pan Pacific Conference, Track Chair, ad hoc Reviewer, 1988 to 1993 World Marketing Congress, Track Chair, ad hoc Reviewer, 1988–1989 AMA Educator’s Conference, Reviewer, ad hoc 1978–1979, 1982–1985 AMA Dissertation Competition, ad hoc Reviewer, 1983–1985 AMA Conference on Services, ad hoc Reviewer, 1980, 1992 Advances in Nonprofit Marketing, ad hoc Reviewer, 1982EDITORIAL & OTHERAPPOINTMENTS Associate Editor, Singapore Marketing Review, 1985 to 1992. Editorial Board, Journal of Marketing Education, 1993 to present. Advisory Board, AMA Special Interest Group for Retailing, 1994 to present Editorial Board, Asian Journal of Marketing, 1992 to 2000. Editorial Board, Journal of Advertising, 1988 to 1993. Editor, issue on “Marketing Communication,” Journal of Business Research 1980-1983.BOOKS/REFEREEDPUBLICATIONS Smith, Scott M., Chad Allred, and __________, “The Diffusion of Online Shop- ping: Online Shoppers and the Computer Competence Index,” International Journal of Internet Marketing and Advertising, 4 (1), (2007). C.R. Allred, S.M. Smith and __________, "Online Shopper Segments," Proceedings of the 13th International Conference on Retailing and Services Science, Budapest Hungary, (July 2006). Allred, Chad, Scott M. Smith, and __________, “E-Shopping Lovers and Fearful Conservatives: A Market Segmentation Analysis,” International Journal of Retail and Distribution Management, 34 (4), (May 2006) 308-333. Malaika Brengman, Maggie Geuens, Bert Weijters, Scott M. Smith and_________, “Segmenting Internet Shoppers Based on Their Web-usage-related Lifestyle: a Cross-cultural Validation,” Journal of Business Research, 58 (1), (January 2005) 79-88. Smith, Scott M. and __________, “In the Know: A Contrast of Online Shoppers Classified by the Computer Literacy Index,” Proceedings of the 2004 European Applied Business Conference, Edinburgh, Scotland (June 2004), paper 138.
  5. 5. William R. Swinyard Page 5 Kau, Ah-Keng, and __________, “Development of Singapore as an Educational Hub in Asia: Opportunities and Challenges,” Proceedings of the 2004 Asia Forum on Business Education, Shanghai, China (June 2004). __________, and Scott M. Smith, “Activities, Interests, and Opinions of Online Shoppers and Non-Shoppers,” International Business & Economics Research Journal, 2004; 3 (4), 37-48. Brown A.J., _________, and Ogle J., “Women in Academic Medicine: A Report of Focus Groups and Questionnaires, with Conjoint Analysis,” Journal of Womens Health, 2003;12 (10); 99-1008. __________, and Scott M. Smith, “Activities, Interests, and Opinions of Online Shoppers and Non-Shoppers: A Market Segmentation Analysis,” Proceedings of the 2003 European Applied Business Conference, Venice, Italy (June 2003), paper 118. Best conference paper award, out of 604 papers presented. __________, and Scott M. Smith, “Why People (Don’t) Shop Online: A Lifestyle Study of the Internet Consumer,” Psychology & Marketing (July 2003), 20, 7, 567–597. Lead article. __________, “The Effects of Salesperson Mood, Shopper Behavior, and Store Type on Customer Service,” Journal of Retailing and Consumer Services, 10 (2003), 323–333. Rhoads, Gary K., __________, Michael D. Geurts, and William D. Price, “Retailing as a Career: A Comparative Study of Marketers,” Journal of Retailing (Spring 2002) 78 (1) 71–76. __________, Ah-Keng Kau, and Hui-Yin Phua, “Quality of Life in Singapore: An Analysis of the Influence of Materialism and Religiosity,” Proceedings of the ACR 2002 Asia-Pacific Conference, Beijing (May 2002), 5, 282–3. __________, Ah-Keng Kau, and Hui-Yin Phua, “A Meta-Analysis of the Relation- ships between Happiness, Materialism, and Spirituality in the U.S. and Singapore,” Proceedings of the ACR 2002 Asia-Pacific Conference, Beijing (May 2002), 5, 246–7. Brengman, Malaik, Maggie Geuens, Scott Smith, and __________, “Segmenting Internet Shoppers Based On Their Web-Usage-Related Lifestyle: A Cross-Cultural Validation,” [electronic version published 6 Nov 2002] Journal of Business Re- search, retrieved from: http://www.sciencedirect.com/science?_ob=IssueURL&_tockey=%23TOC%235850%239999%23999 999999%2399999%23FLA%23Articles_in_Press&_auth=y&_acct=C000050221&_version=1&_urlV ersion=0&_userid=10&md5=8136a1a1a830e29a6fabd85d25f666d1
  6. 6. William R. Swinyard Page 6 Smith, Scott M. and _________, “Fear of Technology and Its Influence on the Diffusion of Online Shopping Behavior,” Proceedings of the Tenth Biennial World Marketing Conference, Cardiff Wales, UK (May 2001). __________, Ah-Keng Kau, and Hui-Yin Phua, “Happiness, Materialism, and Religious Experience in the U.S. and Singapore,” Journal of Happiness Studies (May 2001) 2, 13–32. Kau, Ah-Keng, __________, and Joyce H. L. Koh, “Factors Influencing Export Adoption and Behavior: an Empirical Study of Singapore Manufacturers,” Interna- tional Council For Small Business, 2001 ICSB Naples Conference Proceedings (June 2001), 123–125. Brengman, Malaik, Maggie Geuens, Scott Smith, and __________, “Segmenting Internet Users Based On Their Web-Usage-Related Lifestyle: A Cross-Cultural Validation, Eighth Cross Cultural Research Conference Proceedings (December 2001), 220–225. Morrison, Timothy G., James S. Jacobs, and __________, “Reading Aloud to Students: A National Probability Study of Classroom Teaching Practices of Elemen- tary School Teachers”, Reading Psychology (2000) 21, 171–193. __________ and Ah-Keng Kau, “Quality-of-Life in Singapore vs the United States: An Analysis of the Influence of Materialism and Religiosity,” Proceedings of the Pan Pacific Converence IVII, Gold Coast Australia (May/June 2000), 4–6. __________ and Ah-Keng Kau, “Kid Pleasers to Service Lovers: Singapore’s Five Segments of Fast-food Patronage,” Journal of Segmentation in Marketing (2000) 4, 1, 5–26. __________, Darral G. Clarke, Emily Ashman, and Merrill Oveson, “Direct Marketing, Data Mining, and Decision Trees: Comparing the Effectiveness of Analytical Methods,” Journal of Targeting, Measurement & Analysis for Marketing (1999), 7, 4, 387–407. Smith, Scott M. and __________, Introduction to Marketing Models, Internet- published text, Brigham Young University (January 1999), retrieved from: http://marketing.byu.edu/htmlpages/courses/693r/modelsbook.html __________, Darral G. Clarke, Richard Oveson, and Merrill Oveson, “Direct Marketing, Data Mining, and Decision Trees: The Use of CHAID Analysis in Market Segmentation,” Journal of Targeting, Measurement & Analysis for Market- ing (1999), 7, 3, 227–244. Honneycutt, Earl D., Jr., John B. Ford, Michael J. Swenson, and __________, “Student Preferences for Sales Careers Around the Pacific Rim,” Industrial Market- ing Management (1999), 28, 27–36.
  7. 7. William R. Swinyard Page 7 Morrison, Timothy G., James S. Jacobs, and __________, “Do Teachers Who Read Personally Use Recommended Literacy Practices in Their Classrooms?” Reading Research and Instruction (Winter 1999) 38, 2, 81–100. __________, Darral G. Clarke, Richard Oveson, and Merrill Oveson, “Market Segmentation for Profitable Direct Marketing Through the Use of Discriminant Analysis,” Journal of Targeting, Measurement & Analysis for Marketing (Fall 1998) 7, 1, 25–39. __________, “Spiritual Solace on Two Wheels: The Motorcycle Mystique and Rider Segments,” Journal of Segmentation in Marketing (1998), 2, 2, 7–25. __________, “Shopping Mall Customer Values: The National Mall Customer and the List of Values,” Journal of Retailing and Consumer Services (July 1998), 5, 3, 167–172. __________, “Retailing Trends in the United States: Competition, Consumers, Technology, and the Economy,” (Fall 1997) International Journal of Retail and Distribution Management, 25, 8, 244–255. 1998 Literati Best Article Award. __________, “Mall Shopper Values: A Descriptive Study of the U.S.,” Proceedings of the Pan Pacific Conference XIV, Kuala Lumpur, Malaysia (June 1997), 265–268. __________, “Time-Saving Segments Among Business Professionals,”Proceedings of the Pan Pacific Conference XIV, Kuala Lumpur, Malaysia (June 1997), 403–407. __________, Heikki Rinne and Ah Keng Kau, “The Morality of Software Piracy: A Cross-Cultural Analysis,” in Hollinger, Richard (ed.), The International Library of Criminology, Criminal Justice, and Penology: Crime, Deviance and the Computer (November 1996), Dartmouth Publishing Co. Ltd: Aldershot, England. __________, Gary Rhoads, and Michael Geurts, “Understanding Why Retail Employees Buron Out: Improving the Quality of Work Life in Retail Positions,” Book of Abstracts, 3rd Recent Advances in Retailing and Services Science (July 1996), Telfsbuchen, Austria. __________, “The Hard Core and Zen Riders of Harley Davidson: A Market-Driven Segmentation Analysis,” Journal of Targeting, Measurement and Analysis for Marketing (June 1996) 4, 4, 337–362. __________, “The Impact of Mood and Retail Sales Person Credibility on Shopper Attitudes and Behavior,” The International Review of Retail, Distribution and Consumer Research (October 1995) 5, 4, 489–502. __________ and Heikki Rinne, “Segmenting the Discount Store Market: The Domination of the Difficult Discounter Core,” The International Review of Retail, Distribution and Consumer Research (April 1995) 5, 2, 123–145.
  8. 8. William R. Swinyard Page 8 __________, Frederick W. Langrehr and Scott Smith, “Determinants of the Appeal of Retail Management Careers,” Retailing: Theories and Practices for Today and Tomorrow, Volume VII (1994), 103–105. __________, “The Interaction of Mood Effects and Salesperson Expertise,” Pro- ceedings of the Pan Pacific Conference XI,” Bangkok, Thailand (June 1994). __________ and Heikki Rinne, “The Six Shopping Worlds of Baby Boomers,” Business Horizons (September–October 1994), 37, 5, 64–69.Also abstracted in “Re- tailing Review” in Stores (January 1995). __________ and David B. Whitlark, “The Effect of Consumer Dissatisfaction on Store Re-purchase Intentions: A Little Goes a Long Way,” The International Review of Retail, Distribution and Consumer Research (July 1994) 4, 3, 329–344. __________, “The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions,” Journal of Consumer Research (September 1993), 20, 2, 271–280.Also abstracted in “Retailing Review” in Stores (January 1994). __________, “Retail Banking Customers: Lifestyle Characteristics and Needs,” Pro- ceedings of the Pan Pacific Conference X, Beijing, China (June 1993), 218–220. __________, “Why People Shop: Characteristics Affiliated with the Choice of a Discount Store,” Proceedings of the Decision Sciences Institute, Second Interna- tional Meeting, Seoul, Korea (June 1993), 455–459. __________ and Kwabena Anyane-Ntow, “The Ethics of Business Students in Business Environments,” Proceedings of the Western American Accounting Association, San Diego, CA (August 1993), 250–253. __________, Mary Anne Graf and Diane D. Tanner, “Optimizing Patient and Physician Satisfaction: A Conjoint Analysis Approach,” Health Care Management Review (Fall 1993) 18, 4, 34–43. __________ and Kwabena Anyane-Ntow, “Influential Factors Affecting the Decisions of Business Students on Ethical Issues in Business Environments,” Proceedings of the Mid-Atlantic American Accounting Association, Arlington, VA (July 1993), 333–336. Swenson, Michael J., __________, Frederick W. Langrehr, and Scott M. Smith, “The Appeal of Personal Selling as a Career: A Decade Later,” Journal of Personal Selling and Sales Management (Winter 1993) 8, 1, 51–64. __________ and Heikki Rinne, “Christmas Customers at Discount Department Stores: A National Survey,” Retail Business Review (September 1992) 60, 8, 16–24.
  9. 9. William R. Swinyard Page 9 __________ and David B. Whitlark, “Prospect Theory and Its Effects on Customer Expectations, Satisfaction, and Intentions,” Proceedings: Frontiers in Services Conference, Nashville, TN (September 1992). __________, “The Quality of Customer Service: The Influence of Involvement on a Bad Shopping Experience,” Proceedings of the Pan Pacific Conference IX, Calgary, Alberta (June 1992), 297–300. __________, “An Opportunity-based Model of Customer Service,” The Interna- tional Review of Retail, Distribution and Consumer Research (January 1992) 2, 1,1–12. __________, Fred W. Langrehr and Scott M. Smith, “The Appeal of Retailing as a Career: A Decade Later,” Journal of Retailing (Winter 1991) 67, 4, 451–466. Cheng, Peng-Sim and __________, “The Influence of Cultural Dynamics on Family Purchase Roles: Chinese versus American Husbands and Wives,” Singapore Marketing Review (1991) 6, 101/8/91, 5–18. __________, Heikki Rinne and Ah-Keng Kau, “The Morality of Software Piracy: A Cross-Cultural Analysis,” Journal of Business Ethics (1990) 9,655–664. __________ and Thomas J. DeLong, “Moral Choices and Their Outcomes,” Brigham Young University Studies (1990) 30, 2,17–31. __________, Heikki Rinne and Ah-Keng Kau, “Software, Copyright Violation, and Ethics: A Tradeoff Analysis Study of Singapore and the United States,” Proceedings of the Pan Pacific Conference, Sydney, Australia (1989), 371–373. McNeil, Dennis L. and __________, “The Effects of Comparative Information, Brand Name, and Product Class on Consumer Decision Making,” Singapore Marketing Review (1989) 4, 127, 21–33. __________, Thomas J. DeLong and Peng Sim Cheng, “The Relationship between Moral Decisions and Their Consequences: A Tradeoff Analysis Approach,” Journal of Business Ethics (1989), 8, 289–297. Smith, Scott M. and __________, Introduction to Marketing Models with Lotus 1-2- 3: Manual for Instructors, Homewood, IL: Richard D. Irwin Co. (1989), 165pp. Smith, Robert E. and __________,”Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity,” Journal of Advertising (1988) 17, 3, 3–15. “The Transgression of Ethical Belief in Business: Where Do You Draw the Line?”, (with Thomas J. DeLong and Peng Sim Cheng), Proceedings of the Pan Pacific Conference V, Singapore (May 1988), 573–573.
  10. 10. William R. Swinyard Page 10 Introduction to Marketing Models with Lotus 1-2-3, (with Scott M. Smith), Home- wood, IL: Richard D. Irwin Co., text and cases plus disk of Lotus v2.01 spreadsheet software (1988), 234 pp. __________ and Leow Ger Ghee, “Adoption Patterns of New Banking Technology in Southeast Asia,” in Technology in Banking, (Barbara R. Lewis, Ed.), a special issue of The International Journal of Bank Marketing (1987), 5, 4, 35–48. __________ and Cheng-Peng Sim, “Family Decision Making: A Cross-Cultural Perspective,” Proceedings of the Pan Pacific Conference IV (May 1987) 183–188. __________ and Cheng-Peng Sim, “Perceptions of Children’s Influence on Family Decision Processes,” The Journal of Consumer Marketing 1, 4 (Winter 1987), 25–37. __________ and Leow Ger Ghee, “Barriers to ATM Card Diffusion,” Singapore Marketing Review, 1 (March 1986), 39–44. __________ and Kenneth D. Struman, “Market Segmentation: Finding the Heart of Your Restaurant Market,” The Cornell Quarterly, 27 (May 1986), 88–96. __________ and Leow Ger Ghee, “Service Innovation Adopters: An Application of Multiple Discriminant Analysis to the Study of Automated Teller Machine Card- holders,” Asia-Pacific Journal of Management, 3 (May 1986), 2. Wee, Chow-Hou and __________, “A Comparative Study of Fast Food in Singa- pore,” (with Wee Chow Hou), Singapore Marketing Review, 8 (January 1986), 23–36. __________, “Market Segmentation of Retail Bank Services: A Model for Man- agement,” (with others), Journal of Retail Banking (Fall 1984) 6, 3. Smith, Robert E. and __________, “Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising,” Journal of Marketing Research, 20 (August 1983), 257-267. __________, “Changing Behavior by Changing Perceptions: A Labeling Perspec- tive,” Proceedings of the European Marketing Academy, Grenoble, France, 1983. __________, “Special Section on Marketing Communications,” Journal of Business Research, 11 (June 1983), 171-172. Smith, Robert E. and __________, “Information Response Models: An Integrated Approach,” Journal of Marketing, 46 (Winter 1982), 81-93. __________, “The Appeal of Retailing as a Career,” Journal of Retailing, 57 (Winter 1981- 82), 86-97.
  11. 11. William R. Swinyard Page 11 Dennis L. McNeill and __________, Comparative Product Information and Its Inter- action with Brand Name and Product Type, (with Dennis L. McNeill), Marketing Science Institute (1981), 60pp. __________, “Importance-Performance Analysis in the Marketing of Services,” Tenth Western Aids Proceedings, M.D. Geurts and T.N. Lee, Eds. (1981), 81-84. __________, “The Interaction Between Comparative Advertising and Copy Claim Variation,” Journal of Marketing Research, 18 (May 1981), 175-186. __________, “The Impact of Social Labeling on Buyer-Seller Interactions: A Preliminary View,” Buyer-Seller Interactions: Empirical Research and Normative Issues, Arch G. Woodside and Peter Reingen, Eds. (1981). __________, “Strategy Development with Importance/Performance Analysis,” Journal of Bank Research, 10 (Winter 1980), 228-234. __________ and Michael L. Ray, “Effects of Praise and Small Requests on Recep- tivity to Direct-Mail Appeals,” Journal of Social Psychology, 108 (Fall 1979), 177-184. __________ and Charles H. Patti, “The Communications Hierarchy Framework for Evaluating Copytesting Techniques,” Journal of Advertising, 8 (Summer 1979), 17-22. __________, “How Many Ad Exposures is a Sales Call Worth?” Journal of Adver- tising Research, 19 (February 1979), 29-36. Smith, Robert E. and __________, “Involvement and the Hierarchy of Effects: An Integrated Framework,” (with Robert E. Smith) Proceedings of the American Mar- keting Association’s Tenth Annual Attitude Research Conference, (ed. George B. Hafer), 1979. __________ and Kenneth A. Coney, “Promotional Effects on a High versus Low Involvement Electorate,” (with Kenneth A. Coney) Journal of Consumer Research, 5 (June 1978), 41-48. __________, “Small Requests, Labeling, and Giving Blood: A Field Experiment,” Proceedings of the Annual Conference of the American Academy of Advertising, (ed. S.E. Permut) 1978, 182-184. __________, “A Research Approach to Restaurant Marketing,” The Cornell Quarterly, 17 (February 1977), 62ff. __________, “Market Segmentation in Retail Service Industries: A Multi-attribute Approach,” Journal of Retailing, 53 (Spring 1977) 27ff.
  12. 12. William R. Swinyard Page 12 __________ and Michael L. Ray, “Advertising-Selling Interactions: An Attribution Theory Experiment,” Journal of Marketing Research, 14 (November 1977).EDITOR-REVIEWEDPUBLICATIONS Smurthwaite, Emily A. and __________, “Outside the Tanner,” Marriott School Magazine, Winter 2005, in print and online here: http://marriottschool.byu.edu/marriottmag/winter05/features/spfeature1.cfm?loc=fea ture __________, and Scott Smith, “Shopping Online: Who’s Putting Their Money Where Their Mouse Is?,” Marriott Alumni Magazine, Fall 2003, 22–26. __________, “The Truth about Bikers: Zen and the Hard Core,” published by Elhert Powersports. Online at http://www.ehlertpowersports.com/mc/mag/ Nov97AMRIDER/truthbiker/truthbiker.html, 1997. __________, “The Use of Creative Tools in Focus Groups,” (Chapter 2 in Richard C. Ireland, Handbook of Focus Group Research in Health Care), Snowmass Insti- tute, 1996. __________, “L & T Enterprises,” a case in Evans, Joel and Barry Berman, Retail Management: A Strategic Approach, 7th Edition, Prentice Hall (1996). __________, Key Research Themes in Retailing: 1995–1997, Institute of Retail Management: 1995, 8 pp. __________, “The Truth About Bikers: Zen and the Hard Core, Part II,” American Rider, July/August 1995, 62–65. __________, “Zen and the Hard Core: What Kind of Rider Are You, Anyway?,” American Rider, May/June 1995, 87–89. __________, Key Research Themes in Retailing: 1995–1997, Institute of Retail Management: 1995, 8 pp. __________, The Zen Riders and Hard Core of Harley Davidson Riders: A National Segmentation Study, Institute of Retail Management, 1994, 23pp. __________, “How Customer Mood, Involvement, and Store Experiences Affects Shopping Intentions,” Stores, Retailing Review section (Summer 1994). __________, The Six Discount Shopper Segments of Babyboomers (with Heikki Rinne), monograph, Skaggs Institute of Retail Management, 1993, 22pp. __________ and Thomas DeLong, “Choosing the Right: BYU and the National University of Singapore,” Exchange, Brigham Young University, Marriott School of Management, Fall 1993, 24–31.
  13. 13. William R. Swinyard Page 13 __________, “Discounters: A Competitive Study,” Stores (with Heikki Rinne) (December 1992), 54–58. Rinne, Heikki and __________, Christmas Retailing Study: A National Survey of Discount Department Store Customers, (with Heikki Rinne), Technical Report, Skaggs Institute of Retail Management, Brigham Young University, 1992, 73pp. __________, “South Gate West,” a case in Weitz, Barton, Retail Management (1991), Homewood, Illinois: Irwin, 551. __________, “The Silk Emporium,” a case in Weitz, Barton, Retail Management (1991), Homewood, Illinois: Irwin. __________, “Stan’s Shirts,” a case in Weitz, Barton, Retail Management (1991), Homewood, Illinois: Irwin. __________, Key Research Themes in Retailing: 1990–1993, Skaggs Institute of Retail Management: 1989, 45 pp. __________, “ATM Users: A Retailing Target,” MarkeTrend Micro Marketing News, (Impact Resources, Columbus, Ohio), 3, 8 (June 1989), 2. __________, The Importance of Undergraduate SOM Applicant Attributes: The View of BYU Recruiters, 1988, monograph, 22pp. Heikki Rinne and __________, “Market Segmentation in Retailing: Identifying the Customer,” (with), Exchange, Brigham Young University, Marriott School of Management (Fall 1988), 4–7. Heikki Rinne and __________, “Retailing Strategy: Developing a Desired Identity,” Exchange, Brigham Young University, Marriott School of Management (Fall 1988), 8–11. Heikki Rinne and __________, Information Display Board: An Interactive Tool for Research in Human Behavior, Turbo-Pascal-based PC software package, with documentation, 1988. Heikki Rinne and __________, Convenience Store Buyers Find the Market Sweeter than Ever,” Candy Marketer 2 (September/October 1986), 14ff. Heikki Rinne and __________, “Drug Store Buyers Find Sweet Bottom Line,” Candy Marketer (March–April 1986), 22–25. __________ and Kenneth A. Coney, “Promotional Effects on a High versus Low Involvement Electorate,” reprinted in (Jagdesh Sheth and Bruce I. Newman, Eds.) Political Marketing: Readings and Annotated Bibliography, American Marketing Association, Chicago: November 1985, 177–183.
  14. 14. William R. Swinyard Page 14 __________, “The Hi Power Beverage Company,” a case reprinted in Charles H. Patti and John H. Murphy, Cases in Advertising and Promotion Management, John Wiley: 1983. __________, “On Campus, Selling is Still a Tough Sale,” Sales and Marketing Management (August 16, 1982), 58-59. __________, “Budgeting on the Apple,” Compute: The Journal for Progressive Computing, 17 (October 1981), 72-75. __________, Effects of Name Calling and Small Requests on Receptivity to Direct-Mail Appeals, Research Paper No. 480, Stanford University: Graduate School of Business, 1979. __________, “How Many Direct Mail Ad Exposures is a Sales Call Worth?” The Clark O’Niell Indicia (November 1979), 1–6. __________, “The Hi-Power Beverage Company,” a case in Charles H. Patti and John Murphy, Advertising Management: Strategy and Tactics, Columbus: Grid Publishing, Inc., 1978, 1982, 1987, 1993, 263-267. __________, Book review of L. Adler and C. S. Mayer, Managing the Marketing Research Function, which appeared in the Journal of Marketing Research, 14 (November 1977), 620-621. __________, Impediments to the Commercialization of Solar Energy in Arizona, (with others), Arizona Solar Energy Research Commission and the Bureau of Business and Economic Research, Arizona State University (1977), 56pp. __________, Advertising-Selling Interactions, Research Paper No. 318, Stanford University: Graduate School of Business, 1976.PRESENTATIONS NOTIN PROCEEDINGS __________, “Marketing Burnout, Salaries, and Work Week: Is Retailing Really That Bad?” (with Gary Rhoads and Michael Geurts), to the Faculty of the National University of Singapore, June 1996. __________, “Retail Salaries, Work Week, and Burnout,” presentation to the National Advisory Board, Brigham Young University, January 1996. __________, “Market-defined Segmentation,” presentation to the Faculty of the National University of Singapore, May 1995. __________, “Shopper Segments in the Discount Store Market,” (with Heikki Rinne), presentation at annual American Collegiate Retailing Association (ACRA) meetings, Detroit, Michigan (April 1993).
  15. 15. William R. Swinyard Page 15 __________, “A Profile of the Wholesale Club Shopper,” (with Heikki Rinne), presentation to annual NRF/ACRA meetings, New York (January 1993). __________, “A Framework of Ethical Decision Making: Asia versus the United States,” presentation to the faculty of the National University of Singapore, Gradu- ate School of Business, 1991. __________, “An Opportunity-Based Model of Customer Service,” National Advisory Board, Brigham Young University, 1991. __________, “Improving the Retailing Image: Recruiting College Graduates,” International Mass Retail Association, Tempe, Arizona, 1991. __________, “An Opportunity-Based Model of Customer Service,” presentation to the National Advisory Board of the Skaggs Institute of Retail Management, BYU, 1991. __________, “Marketing in a Market-Based Economy,” workshop presentation to the China Management Training Program, General Electric Development, New York, 1991. __________, “Advanced Multivariate Data Analysis,” a two-session workshop given to the faculty of the National University of Singapore, 1991. __________, “The Appeal of Retailing as a Career: Ten Years Later,” presentation to the National Advisory Board of the Skaggs Institute of Retail Management, BYU, 1990. __________, “The Appeal of Retailing as a Career: A Decade Later,” (with Freder- ick Langrehr and Scott Smith) National Advisory Board, Brigham Young Univer- sity, 1990. __________, “Retailing Strategy: A SWOT Analysis Approach,” Sundance, Utah, 1989. __________, American Association of Collegiate Schools of Business (AACSB), “Introduction to Marketing Model Building: Product Models and Pricing Models,” Provo, Utah, May 1988. __________, (with Heikki Rinne) “Segmentation of Retail Markets,” National Retail Merchants’ Association Annual Meeting, New York City, 1986. __________, Keynote speaker, Mountain West Venture Group, “Avoiding the ‘Better Mousetrap’ Fallacy,” Salt Lake City, Utah, October 1986. __________, “Marketing Management in the 80s: Promises and Prospects,” National University of Singapore, 1985.
  16. 16. William R. Swinyard Page 16 __________, Executive Workshop, “Multivariate Data Analysis”, Pacific Palisades, 1985. __________, Western Marketing Educators Conference, Palm Springs, California, “The Microcomputer in Business Education,” 1984. __________, “Market Driven Segmentation,” presented at the University Interaction Series, National University of Singapore, 1984. __________, (with Robert E. Smith), “Low and High Involvement Models: Putting Them Together,” presented at the AMA Conference on Involvement, New York University, 1982. __________, (with J. Patrick Kelly and Gary F. McKinnon), “Sales Response to Advertised and Signed Merchandise: Phase Three,” presentation at the National Retail Merchants Association Meetings, January 1982. __________, “Importance-Performance Analysis in the Marketing of Services,” pre- sented at the Western AIDS Conference, Hilo, Hawaii, 1981. __________, “The Impact of Social Labeling on Buyer-Seller Interactions: A Preliminary View,” presented at the American Marketing Association’s Conference on Theoretical and Empirical Research on Buyer Seller Interactions, 1980. __________, (with Doyle Robison) “Retail Internships,” presented to two groups: • National Association of Chain Drug Stores, Human Resource Management Conference (February 1979) • Young President’s Association (June 1979) __________, (with Doyle Robison) “Image of Retailing Careers,” presented to two groups: • National Retail Merchants Association Seminar on Human Resources in Mar- keting (September 1979) • National Association of Chain Drug Stores, Human Resource Management Conference (February 1979) __________, (with Robert E. Smith) “Involvement and the Hierarchy of Effects: An Integrated Framework,” presented at the American Marketing Association’s Tenth Annual Attitude Research Conference, 1979.OTHERPROFESSIONALACTIVITIES Session Chair, European Applied Business Conference, Marketing Session, Venice, Italy, June 2003. Session Chair, ACR Asia-Pacific Conference, Cross-Cultural Research Session, Beijing, 2002.
  17. 17. William R. Swinyard Page 17 Session Chair, Quality of Life Issues, Pan Pacific Conference 17, Kuala Lumpur, Malaysia, June 2000. Session Chair, Emerging Issues in Human Resources, Pan Pacific Conference 14, Kuala Lumpur, Malaysia, June 1997. Discussant (“Topics in Merchandising”), Panelist (“Retail Education: Trends in the 90s”), Special Conference Series VII, joint meetings of the Academy of Marketing Science and the American Collegiate Retailing Association, Richmond, VA, 1994. Session Chair, Distribution I, Pan Pacific Conference X, Beijing, China, 1993. Presentation, “Christmas Discount Shoppers,” National Advisory Board, Brigham Young University, 1993. Session Chair, Research in Marketing, Pan Pacific Conference IX, Calgary, Alberta, Canada, 1992. Discussant, Western Marketing Educators’ Conference, Las Vegas, Nevada, 1990. Session Chair, Business Ethics, Pan Pacific Conference VI, Sydney Australia, 1989. Instructor, China Management Program, a GE program for 40 Mainland Chinese plant managers and government officials, Crotonville, NY, 1987, 1989. Session Chair, “Retailing: Its Present and Future,” co-hosted by the Academy of Marketing Science and the American Collegiate Retailing Association, Charleston, SC, 1988. Session Chair, Pan Pacific Conference IV, Taipei, Taiwan, 1987. Discussant, Western Marketing Educators’ Conference, Palm Springs, California, 1984. Session Chair, Western Marketing Association Annual Conference, Sacramento, California, 1983. Panelist, “Attribution Theory Marches On,” Ninth Annual Conference of the Association for Consumer Research, 1978, (Carol A. Scott, session chair) (with Charles H. Patti) Seminar Presentation, “Promoting the Small Business,” Center for Executive Development, Arizona State University, 1976 and 1977. Case presentation, “The Hi-Power Beverage Company,” Intercollegiate Case Workshop, Arizona State University, 1976. Panelist, “The Value of the Written Case,” at the Intercollegiate Case Workshop, Arizona State University, 1976.

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