First Serve Asset Management, LLC
527 Madison Avenue, 6th
New York, NY 10022
PAGE | 2CONFIDENTIAL AND NOT FOR DISTRIBUTION
This Presentation is for discussion purposes only and has been prepared solely as a preliminary document to determine investor interest in First
Serve Capital, LP. (the “Fund”). This Presentation shall not constitute an offer to sell or the solicitation of any offer to buy which may only be
made at the time a qualified investor receives a final confidential private placement memorandum (the “Memorandum”) and related fund
documents (the “Fund Documents”). In the event of any inconsistency between this Presentation and the Fund Documents, the Fund
Documents shall govern.
This presentation is strictly confidential and is not to be provided to any person without the approval of First Serve Asset Management, LLC.
(“First Serve”). The sample investments selected in this presentation are for illustration purposes only, and are included solely to demonstrate
the Fund’s intended investment strategies. There can be no assurance that the success of the investments included in this Presentation will
be achieved by the Fund, nor are the sample investments fully representative of the type of investments the Fund intend to make. An
investment in the Fund will involve significant risks, including the risk of loss of the amount invested.
Although this presentation has been prepared from public and private sources and data we believe to be reliable, we make no
representations as to its accuracy or completeness of this information. In considering any prior performance contained herein of the First
Serve investment team, either individually or as part of another organization, prospective investors should bear in mind that past
performance is no guarantee of future results and that such individuals may not have been solely responsible for such performance. There
can be no assurance that the Fund will achieve comparable results. There can be no assurance that any targeted returns contained in this
Presentation can be realized or that actual results will not be materially lower than those targeted.
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Table of Contents
3 Executive Summary
4 Key Differentiators
5 Investment Outlook
6 Investment Approach
7 Investment Process
8 Portfolio Construction
9 Risk Management
10 Portfolio Manager Background
11 Summary of Fund Terms and Service Providers
12 Management Biography
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Long/short energy Fund focused on investing across the capital structure in a diversified portfolio of global
To achieve consistent, absolute returns, uncorrelated to the broader markets, while mitigating risk and
preserving capital across all market environments
Seek to generate alpha on both the long and short side of the portfolio and reduce volatility through
hedging of the portfolio and position sizing
Employ intensive, fundamental research to isolate macro inefficiencies and exploit micro situations
Proven and repeatable investment process focused on identifying companies with catalyst driven upside
and valuation supported downside
Liquidity is a key risk management tool; typically 80% of the portfolio can be liquidated within 3 business
Portfolio Manager, Wayne Geffen has over 8 years of direct research and portfolio management expertise
in the energy and related sectors
Co-managed over $100 million in assets for private clients and institutional investors
Member of NAPIA (National Association of Petroleum Investment Analysts )
Alignment of Interests
Portfolio Manager has a significant portion of his liquid net worth invested in the Fund’s top positions.
Institutional infrastructure where the firm and capital are managed with the highest level of integrity,
transparency and open communication
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Vigilant investment process to isolate macro themes and exploit micro themes
Concentrated “best ideas” portfolio with a high degree of conviction and knowledge of individual holdings
Disciplined risk management controls able to adapt in volatile market conditions to conserve capital in
Sole focus on energy, where the Portfolio Manager’s core experience has been time-tested
Portfolio construction diversified within energy to dispense risk
Ability to invest across multiple commodity sectors by identifying undervalued securities and catalyst-driven
plays across the capital structure
Researching and trading energy companies over many years allows the Portfolio Manager to process
information quickly and profit from opportunities that present themselves
Portfolio Manager with distinctive understanding of the inefficiencies in quantitative analysis surrounding the
geology, technology and land values
Impressive track record of alpha generation on both the long and short side of the portfolio
Deep industry contacts across energy, commodity and volatility trading spaces allow for idea generation
and assist in the due diligence process
Nimble Fund Size
Fund size allows for nimble investment decisions and the flexibility to react and adapt the portfolio quickly in
ever changing market conditions
First Serve believes that there are several key differentiators that will enable the Fund to generate positive, uncorrelated returns
over market cycles.
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As commodity reserves
decrease, inflation will
GDP will likely grow
as inflation rises
Highly volatile market fraught with
insufficiently evaluated companies,
present unique opportunities
Benefits of natural gas
are growing in popularity
Significant opportunity to capitalize on
macro inefficiencies and generate alpha
on both longs and shorts
conflicts remain elevated
The Portfolio Manager is enthusiastic about the current and future opportunity set for energy investing. A “domino effect” of
factors, driven by our global, constant need for energy, makes for a fertile investing ground.
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First Serve invests in energy companies with catalyst driven upside and valuation supported downside. The Fund looks to invest
in companies at attractive valuations, who have superior management, strong cash flows and hard assets whose values are
likely to increase over time.
Invests in equities on both the long and short side, as well as futures, options, commodities, and ETFs
Allocate capital and trade positions based upon continued viability of catalyst vis a vis valuation
Construct a portfolio to capture returns from the disparity of valuations within and between various
sub-sectors across the energy chain
Utilize equity shorts selectively where a fundamental dislocation is identified and a near-term negative
catalyst is expected to trigger a re-valuation
Short positions will generally be used as either alpha generators, or as hedges against long positions.
When appropriate, options and select ETFs will be used to mitigate risk.
Rigorous fundamental selection methodology in the context of bottom-up investment themes to capture
alpha in both up and down energy markets
Both macro and micro views are examined and incorporated into each investment thesis
Identify significantly mispriced energy equities while efficiently capturing exploration opportunity in
correlation to commodity price volatility
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The Fund adheres to a fundamentally driven research process that identifies macro and micro themes to find mispriced, alpha
generating securities. The exhaustive investment process is both quantitative and qualitative, and is reevaluated daily.
• Analyze current
• Access political
models to identify:
• Relative value
• P/E, P/B, RNAV
• Cash flow, discount
• Book value, tangible
• Meetings with
• Conversations with
• Scour news sources and
• Attend industry
• Size positions based on
investment thesis and
• Establish buy/sell targets,
timeline and risk/reward
• Strict attention to
and macro changes
• Constantly monitor
on a daily basis
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The Fund constructs the portfolio to perform over the long term and withstand volatility, while remaining liquid.
Long Exposure 50%-150%
Short Exposure 0-50%
Number of Positions 10-20
Short-Term – opportunistic trades (days to weeks)
Long-Term – month to years
Concentrations Global Energy Sector
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Vigilant risk management practices are embedded in the portfolio and in business practices to ensure superior investing, while
minimizing downside risk.
Daily position re-evaluation
Utilization of outsourced, independent, professional services of the highest caliber, including Trading,
Outsourced Middle/Back office, Prime Brokerage, Fund Administration, Audit/Tax, Legal and Compliance
Clear separation of function responsibilities
Strong counterparty relationships
Business Continuity Comprehensive disaster recovery and business continuity plan (DRBC)
Position and portfolio liquidity, measured as a percentage of a security’s average daily trading volume.
Portfolio is adjusted to maintain that 80% of the portfolio can be liquidated within 3 days.
Trading Daily cash and trade reconciliation
Short positions to hedge out risk on a position level
ETFs and options as tail risk hedges
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Wayne Geffen, Portfolio Manager
Wayne Geffen, Managing Member and Portfolio Manager, has direct energy related industry experience across research and
portfolio management and a track record of outperformance.
2011 - Present
First Serve Asset Management
Formed First Serve Capital and serves as Portfolio Manager
Primary responsibility for research, idea generation and oversight of portfolio and firm
Burnham Asset Management
Served as Portfolio Manager and Analyst responsible for managing an Energy focused managed account
platform and employing research and idea generation for a $100mm Fund, respectively
Ideas guided the Fund to consistent track record of outperformance
Mendon Capital Advisors
Worked as a Research Analyst and provided investment recommendations across the energy sector
New York University, BA in Economics
Member of NAPIA (National Association of Petroleum Investment Analysts)
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Summary of Fund Terms
and Service Providers
Minimum Subscription $500,000
Management Fees 2.0%
Performance Fees 20.0%
Lock-up One Year, with a 2.0% penalty to the Fund if redeemed before 12 month anniversary
Redemptions Quarterly with 45 days notice
Auditor Spicer Jeffries, LLP
Prime Broker J. P. Morgan Clearing Corp.
Legal/Compliance Karlen & Stolzar, LLP
Administrator Meridian Fund Services (US), LLC
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Portfolio Manager Biography
Wayne Geffen is the Managing Member and Portfolio Manager of First Serve Asset Management. Prior to
founding First Serve, Mr. Geffen was a Portfolio Manager at Burnham Asset Management (2005 to 2011) where
he was responsible for executing research and idea generation for a $100mm portfolio. In addition, Mr. Geffen
served as the Portfolio Manger of a separately managed account focusing on Global Energy (2007 to 2011).
Mr. Geffen began his career as an analyst at Mendon Capital Advisors, where he covered the financial
Mr. Geffen’s other credentials include being a registered representative of Concept Capital Markets, LLC, a
FINRA registered broker-dealer. He is also an Independent Advisor Representative (IAR) of Concept Asset
Management - a division of Concept Capital Markets, LLC - which is an SEC registered Investment Adviser. He is
also a recognized member of The National Association of Petroleum Investment Analysts (NAPIA), an
organization of approximately 250 members representing financial institutions, investment banks, mutual funds,
credit rating agencies, pension funds, investment advisors, trusts, banks, insurance companies, and other
institutional investment entities.
Mr. Geffen received a BA in Economics from New York University.
A P P E N D I X
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MMR: McMoran Exploration
Financials (Post PXP Deal)
Share Price: 14.48 (3/1/12)
Average Cost: 9.50
Basic Shares Outstanding: 95.5
6.75% Mand. Preferred: 10.7
8% Perpt. Preferred: 3.2
5.5% Convertible Debt: 4.5
Shares to be Issued to PXP: 51.0
New 5.75 Perpt. Preferred: 43.8
New 4% Convertible Debt: 12.5
Fully-Diluted Shares: 221.2
Proved Reserves: 307 Bcfe; 70% Gas 30% Oil
Ultra Deep Unrisked Potential (Tcfe): 14.4+
Total Cash: 1.1B
McMoran’s risk/reward profile continues to be attractive with significant upside potential.
Natural Gas Price: $2.00 in the ground
BBH: 1.36 (100 Bcfe)
DJ: 2.73 (100 Bcfe)
BBW: 2.73 (100 Bcfe)
Laphroaig, Hurricane Deep, Boudin, Platte:
5.11 (750 Bcfe)
1 Tcfe Ultra-Deep Potential: 6.82
Cash-Fully Diluted: 4.93
Liabilities, Converts, Preferred: -5.15
Target Price: $26.76
Share Price if Ultra-Deep is 5 Tcfe (Out of 100
Natural Gas Price: $2.00 in the ground
The company recently purchased shallow water GOM assets from Plains Exploration and has 3
high impact ultra-deep prospects currently drilling. These 3 wells have the potential to produce a
massive 100+ Tcfe prize (1 Tcfe = 1 Trillion cubic feet of gas equivalent). If the company were to
only discover 4Tcfe gross, that would increase McMoran’s reserve base by approximately 650%.
According to independent auditor Netherland Sewell, the first Davy Jones well alone, discovered
earlier this year, has potential to produce 5 Tcfe (MMR believes the Davy Jones prospects will
eventually add up to ~45 Tcfe). Complimenting their exciting ultra-deep shelf, McMoran deep-
shelf prospects has the potential for significant growth while providing additional underlying
value and cash flow.
In the next 3-6 months, MMR’s 3 high impact ultra-deep prospects will reach TD. Specifically, the
results from the second Davy Jones prospect, Blackbeard East, and Lafitte will be announced.
Each well is a “company maker”, providing at a minimum, 80% of McMoran’s current year end
proven reserves (assigning 200 bcfe per well), while de-risking the 100 tcfe model along the way.
Probable (2P) reserves would appreciate significantly with each discovery, well north of 100% per
well. On the deep gas front, a current pipeline of four prospects could produce as much as 750
Bcfe gross unrisked potential. Long term, each discovery- deep and ultra-deep- will increase the
value of McMoran’s leases, adding additional financial flexibility and value.
McMoran is on the brink of discovering one of the last untouched major oil and gas trends in this
Gulf of Mexico and ultimately rewriting every geological model for prospects in the Gulf.
McMoran not only strategically acquired all of the essential leases, it locked in all the available
rigs necessary to become the premier ultra-deep shelf driller in the Gulf. With the recent PXP
acquisition completed, McMoran has the financial flexibility to prove up the model, and then
bridge the gap for production financing and increase cash flow.
TPLM: Triangle Petroleum
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Share Price: 7.62 (3/1/12)
Average Cost: 5.90
Basic Shares Outstanding: 43.3M
Debt Outstanding: 0
Total Acres: 83,500
RockPile: Vertical Integration
Triangle Petroleum’s risk/reward profile continues to be attractive with significant upside potential
from both micro and macro catalysts.
Oil Price: $100
Net Acres: 83,500 (Bakken)
Acreage in ND: 30,000 (12k acre) 8.50 – 10.39
Acreage in Montana: 50,500 (1k acre) 1.17 –
Production: 550 boepd - - ex. op. well 0.50
Production: 5 op. wells 700 boepd 30day rate
Rock Pile: 0.50
Cash-Fully Diluted 90mm - 2.8 50% value 1.4
Liabilities, Converts, Preferred: 0
Base Case Land Value Target Price: $13.07
Upside Target Price (15k ND, 3k MD): $18.28
Triangle is a high growth-oriented exploration and production company whose aim is to deliver profitability by
rapidly exploiting and monetizing their oil rich Bakken acreage. Triangle’s 29k core acreage sits in Brigham
Exploration Company’s highly successful North Dakota Rough Rider prospect. In Montana, Triangle
opportunistically acquired over 54,000 acres at attractive lease terms for less than $500 an acre in a region
that continues to be de-risked by it’s peers thereby providing significant upside. The Montana acreage has
increased in value as the “sweet spots” of the Bakken (high production rates allowing oil to flow into the
wellbore at higher rates than other parts) converge on Triangles acreage. To further enhance efficiency and
strengthen their position, Triangle vertically integrated their business with the formation of RockPile Energy
Services, a majority-owned subsidiary focused on providing safe, cost effective, hydraulic fracturing services .
With over 350 wells awaiting completion, RockPile will not only provide Triangle with immediate well
completion services, but it stands to benefit from the nearly $10bn a year pressure pumping and well service
business in the Bakken.
Triangle enters 2012 with multiple exciting catalysts. Starting in Q2, Triangle will complete their first operated
wells that were spudded in Q4/11. This should not only grow their production by more than 300% but further
de-risk their North Dakota acreage. With a clear vision to bring acreage to production efficiently and at the
lowest cost possible, RockPile should be fully operational by July. As Samson Oil & Gas and Whiting Petroleum
de-risk the area by provide drilling results for projects which lie adjacent to Triangle’s speculative Montana
acreage, the company plans to seek multiple potential joint venture partners to support their growth. This will
provide the quickest and most efficient way to extract value. Management continues to be extremely vocal
about achieving these goals and ultimately selling the company after they reach their maximum capacity to
de-risk their acreage.
Triangle, with a strong balance sheet and liquidity position, is well positioned in one of the fastest
growing oil plays in the United States. With a clear vision to quickly monetize their low-risk
acreage, Triangle’s growth strategy for oil and gas exploration while effectively managing
expenditures should quickly unlock value that the market has overlooked.
PAGE | 17CONFIDENTIAL AND NOT FOR DISTRIBUTION
Certain Risks of
Hedge Fund Investing
Due to the risks of investing in a hedge fund, it is important to perform proper due diligence in evaluating and choosing fund managers to place your money with. Additional information on hedge funds is available from several
sources including (in the United States) the SEC -- Hedging Your Bests: A Heads Up on Hedge Funds and Funds of Hedge Funds (http://www.sec.gov/answers/hedge.htm) and the Financial Industry Regulatory Authority -- FINRA Investor
Alert – Funds of Hedge Funds – Higher Costs and Risks for Higher Potential Returns. (http://www.finra.org/Investors/ProtectYourself/InvestorAlerts/MutualFunds/P006028)
This summary of certain risks is not a complete list of the risks and other important disclosures involved in investing in a hedge fund and is subject to the more complete disclosures contained in a specific hedge fund’s respective
offering documents. You should read those documents carefully before you invest to determine whether an investment is suitable for you in light of, among other things, your financial situation, need for liquidity, tax situation, and
Privately offered investment vehicles commonly called hedge funds (“Hedge Funds,” which include fund of funds) are unregistered private collective investment funds that invest and trade in many different markets, strategies, and
instruments (including securities, non-securities, and derivatives). There are substantial risks of investing in Hedge Funds. You could lose all or a substantial portion of your investment in a Hedge Fund. You must have the financial ability,
sophistication, experience, and willingness to bear the risks of an investment in a Hedge Fund. An investment in a Hedge Fund entails risks that are different from more traditional investments and is not suitable or desirable for all
investors. Only qualified eligible investors should invest in Hedge Funds. You should obtain investment and tax advice from your advisers before deciding to invest.
The risks associated with investing in a Hedge Fund generally include:
* Limited Regulatory Oversight - Since Hedge Funds are typically private investments, they do not face the same oversight and scrutiny from financial regulatory entities such as the Securities and Exchange Commission (“SEC”) or the
UK’s Financial Services Authority (“FSA”) and are not subject to the same regulatory requirements as regulated open-end investment companies, mutual funds or Undertakings for Collective Investment in Transferable Securities
(“UCITS”), including requirements for such entities to provide certain periodic pricing and valuation information to investors, or certain closed-end investment companies. Hedge fund offering documents are not reviewed or approved
by the SEC or any US state securities administrator or by the FSA or any other national, supra-national or local regulatory body. Also, managers may not be required by law or regulation to supply investors with their portfolio holdings,
pricing, or valuation information.
* Portfolio Concentration; Volatility - Many Hedge Funds may have a more concentrated or less diversified portfolio than an average mutual fund, UCITS, or other authorized collective investment scheme. For example, a mutual fund
or other authorized collective investment scheme may have 100 to 200 positions while a Hedge Fund can average between 25 and 45 positions. While a more concentrated portfolio can have good results when a manager is
correct, it can also cause a portfolio to have higher volatility.
* Strategy Risk - Many Hedge Funds employ a single investment strategy. Thus, a Hedge Fund or even a fund of Hedge Funds may be subject to strategy risk, associated with the failure or deterioration of an entire strategy. Strategy
specific losses can result from excessive concentration by multiple Hedge Fund managers in the same investment or broad events that adversely affect particular strategies.
* Use of Leverage and Other Speculative Investment Practices - Since many Hedge Fund managers use leverage and speculative investment strategies such as options and short sales, investors should be aware of the potential risks.
When used prudently and for the purpose of risk reduction, these instruments can add value to a portfolio. However, when leverage is used excessively and the market goes down, a portfolio can suffer tremendously. Also, managers
can face additional risk when selling short. In theory, the loss associated with shorted stocks is infinite, because stocks can go up indefinitely. So, while selling short can add return and risk reduction to a portfolio, managers need to
pay special attention to their short positions. In the same way, when options are used to hedge a portfolio (i.e., short calls and buy puts), the portfolio’s volatility can be reduced. However, when options are used to speculate (i.e.,
buy calls, short puts), a portfolio’s returns can suffer and the risk of the portfolio can increase.
* Valuations – Further there have been a number of high profile instances where Hedge Fund managers have mispriced portfolios, either as an act of fraud or negligence. A fund of funds manager will look to the underlying Hedge
Fund managers for fair valuations of the portfolio’s interest in their funds. However, the fund of funds manager is limited to some extent in terms of verifying the accuracy of the valuations utilized by the Hedge Fund managers.
* Past Performance - Past performance is not necessarily indicative and is not a guarantee of a Hedge Fund’s future results or performance. Some Hedge Funds may have little or no operating history or performance and may use
hypothetical or pro forma performance that may not reflect actual trading done by the manager or advisor and should be reviewed carefully. Investors should not place undue reliance on hypothetical or pro forma performance.
* Limited Liquidity - Investors in Hedge Funds often have limited rights to redeem or transfer their investments. In addition, since Hedge Funds are not listed on any exchange, it is not expected that there will be a secondary market for
them. Repurchases may be available, but only on a limited basis. A Hedge Fund’s manager may deny a request to transfer if it determines that the transfer may result in adverse legal or tax consequences for the Hedge Fund.
* Tax Risks – Investors in certain jurisdictions and in Hedge Funds may be subject to pass-through tax treatment on their investment. This may result in an investor incurring tax liabilities during a year in which the investor does not receive
a distribution of any cash from the Fund. In addition, an investor may not receive any or only limited tax information from Hedge Fund and funds of Hedge Funds may not receive tax information from underlying managers in a
sufficiently timely manner to enable an investor to file its return without requesting an extension of time to file. In certain jurisdictions a lack of tax information may result in an Investor being taxed on a deemed basis at an adverse rate
* Fees and Expenses - Some fund of Hedge Funds are structured such that there are two levels of fees - one for the underlying Hedge Fund managers and one for the fund of Hedge Funds manager - which could result in a greater
expense than would be associated with direct investment in a Hedge Fund. In addition, each underlying fund manager may charge an incentive fee on new profits regardless of whether the overall operations of the fund of Hedge
Funds are profitable. You should thoroughly check the fee structure to determine if this is the case for a fund of funds, or if the marginal increase in fees and expenses is worth the diversification and service the fund of funds offers.
* Reliance on Fund Manager; Lack of Transparency - A Hedge Fund’s manager or adviser has total trading authority over the Hedge Fund. There is often a lack of transparency as to a Hedge Fund’s underlying investments. As to a
fund of Hedge Funds, the Fund’s manager may have complete discretion to invest in various underlying Hedge Funds without disclosure thereof to investors. Because of this lack of transparency, an investor may be unable to monitor
the specific investments made by the Hedge Fund or to know whether the underlying fund’s investments are consistent with the Hedge Fund’s historic investment philosophy or risk levels. Some funds of Hedge Funds and their
managers or advisors may rely on trading expertise and experience of third party managers or advisors, the identity of which may not be disclosed to investors. Due to the risks mentioned above, it is important to perform proper due
diligence in evaluating and choosing Hedge Fund managers to place your money with. There have been occasions when Hedge Fund managers took on too much risk in their portfolio and lost a substantial amount of their investors’
•* Index returns are shown only to illustrate common measures of market performance and are not representative of any particular product. Indexes are unmanaged, do not incur fees, costs and expenses, and cannot be invested in
PAGE | 18CONFIDENTIAL AND NOT FOR DISTRIBUTION
First Serve Asset Management, LLC
527 Madison Avenue
New York, New York 10022
For more information, please contact us at: