This Client Guide contains material that is proprietary and confidential. It may be copyright material of Identiture
Commu...
contents

                                 Brands in the Future Tense


                                 About Identiture
...
brands in the future tense

                               The endless multiplication of channels and media
              ...
About Identiture




                         Identiture® is an Innovation Company with an integrated offering that delive...
Sensory Branding+Future Design




                         Sensory Branding+Future DesignTM describes our proprietary pro...
In Your Best Interest!




                         Every business seeks to communicate + interact with their target audie...
Creating Value




                               By putting together a series of new systems
                            ...
Our Vision




                                “To the marketplace bybusinessestheir brand value + brand
                 ...
What We Do



        Brand Research
        Employing qualitative resources to cover market and                     Brand...
brand research




                         Cultural + Trend Analysis

                         Trend research. Visual tre...
brand strategy




                         Brand Idea + Brand Positioning

                         Idea generation. Stra...
brand design




                         Brand Identity + Design Systems

                         Logo + visual identity...
brand engagement




                         Employee Branding + Internal Communications

                         Busine...
brand marketing




                         Brand Launch + 360O Communications

                         Launch + communi...
Identiture’s Ideation Process
                                                       BRAND                          Future...
Talent Segmentation




                          Our multicultural expertise is highlighted through our work with creativ...
Conclusion




             Now, that you’ve read Identiture’s Client Guide, you are probably wondering what comes next?

...
www.identiture.com
Creating Future BrandsSM
Identiture Client Guide
Identiture Client Guide
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Identiture Client Guide

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Identiture is an innovation company with an integrated offering that delivers great experiences at every touchpoint. Our focus: \'Creating Future Brands\' that continually remain relevant to consumers in the digital world.

We are the world\'s première Sensory Branding + Future DeSign agency.

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Identiture Client Guide

  1. 1. This Client Guide contains material that is proprietary and confidential. It may be copyright material of Identiture Communications® protected by other intellectual rights. It can only be reproduced with express permission of Identiture Communications®. © 2010 Identiture Communications®. All Rights Reserved.
  2. 2. contents Brands in the Future Tense About Identiture Creating Value Our Vision Core Services Ideation Process Sensory Branding+Future Design Talent Segmentation Creating Future Brands Conclusion
  3. 3. brands in the future tense The endless multiplication of channels and media fragmentation has led to growing indifference, cynicism and distrust from consumers over overt persuasion attempts, particularly teenagers and young adults. Brands are moving away from commercial communication, and investing more in building story-telling platforms. Any company that wants to be taken seriously needs to ask: “What is our story? What do we want customers to know about us? How do we engage them as fans of our products + services? Recent breakthroughs in smell and sensory technologies have redefined the shift by brands to integrate all five senses in their branding efforts, rather than limiting it to visual + verbal communications. Brands that adopt the shift to sensuality and, combine good storytelling with interactive conversations, will no doubt enhance their equity. At Identiture, we partner with progressive organizations to adapt + calibrate fully to these cultural changes. An interesting future indeed! Regards. Franklin Ozekhome CEO+Chief Storytelling Officer Identiture !dentiture Client Guide 2010
  4. 4. About Identiture Identiture® is an Innovation Company with an integrated offering that delivers great brand experiences at every touchpoint. Our focus: Creating Future BrandsSM that continually remain relevant to consumers in the digital world. We achieve this by re-imagining existing current business models and designing cool brands, products and services that totally transform the consumer experience. By harnessing the power of strategic planning + creative design, we are changing the world’s view of branding and brand management, and creating unique brand cultures, identities + values that are of importance to people globally. We partner with like-minded clients to inspire consumers beyond functional needs, by building TIMELESS brands that are relevant today, tomorrow and in the future. We are the world’s première Sensory Branding + Future DeSign AgencyTM. !dentiture Client Guide 2010
  5. 5. Sensory Branding+Future Design Sensory Branding+Future DesignTM describes our proprietary process, which involves the application of trend analytics, strategic planning, innovation and creative expertise to the brands we work on. It combines the dynamic cocktail of forecasting, emotional branding and sensory experience. We see this process as a ground-breaking approach to delivering 100% brand value for our clients. We ensure that our clients’ brands adopt key sensory attributes required to compel human desire, approval, acceptance + endorsement. They are combined with creative executions that are forward- looking, and designed to inspire consumers to react positively to the brand message. Some organizations that use our services include Good Burger, Seed Media, Crave Foods, and SignaPay. !dentiture Client Guide 2010
  6. 6. In Your Best Interest! Every business seeks to communicate + interact with their target audience, and to successfully market their brands, products and services. We collaborate with individuals, start-ups and organizations that require strategic partnership, business focus, brand innovation + creativity. We fuel their passion and empower them by offering strategic planning + business solutions that are ideas-driven and results-oriented. Helping clients achieve their long-term business goal is inherent in our attitude and way of life. Our business suite + services portfolio have been designed to suit the diverse demands of up-and-coming entrepreneurs, new and emerging businesses, private + public institutions, small business owners, non-governmental and youth organizations. We work within marketing budgets of every client, providing consultation + qualitative services for their business needs. !dentiture Client Guide 2010
  7. 7. Creating Value By putting together a series of new systems and technologies, Identiture can produce and deliver local, national and international campaigns at a fraction of the normal cost, whilst enhancing creative quality + strategic output. !dentiture Client Guide 2010
  8. 8. Our Vision “To the marketplace bybusinessestheir brand value + brand in empower small increasing seize new opportunities equity in order to bring about economic and societal change.” To achieve this vision: We offer a comprehensive brand innovation program across all media – both on and off-line. We possess industry knowledge + service offerings in the five critical areas of research, strategy, design, engagement and marketing. We proffer a global outlook that combines local business insight, multinational brand management expertise + professional service. !dentiture Client Guide 2010
  9. 9. What We Do Brand Research Employing qualitative resources to cover market and Brand Research consumer insights that provide knowledge for business Cultural + Trend Analysis opportunities+ growth. Market Analytics + Consumer Insight Business Intelligence + Opportunity Assessment Competitive Analysis Brand Strategy Employing proprietary tools to map the brand’s future role in line with the overall business strategy. Brand Strategy Brand Idea + Brand Positioning Brand Architecture Innovation + Product Development Brand Design Employing intelligence + insight with imagination and Brand Design craft, to visually + verbally capture the brand strategy Brand Identity + Design Systems and bring it to life. Brand Collateral + Touchpoint Design Brand Book + Brand Guidelines Brand Engagement Employing the overarching brand idea to connect with Brand Engagement stakeholders and their influences, thereby creating Employee Branding + Internal Communications positive + genuine experiences. Sensory Mapping + Brand Experience Brand Marketing Brand Marketing Brand Launch + 360OCommunications Employing strategic marketing + advertising to create Marketing Plan + Management maximum reach and impact, and measuring brand Brand Evaluation + ROI value + activity. !dentiture Client Guide 2010
  10. 10. brand research Cultural + Trend Analysis Trend research. Visual trend analysis. Influencer insight. Market Analytics + Consumer Insight Economic+social mapping. Audience profiling. Ethnography. Business Intelligence + Opportunity Assessment Business audit+planning. Market intelligence. Gap analysis. Competitive Analysis Category insight + Competitor profiling. !dentiture Client Guide 2010
  11. 11. brand strategy Brand Idea + Brand Positioning Idea generation. Strategic planning. Brand audit. Brand Architecture Corporate identity. Brand proposition. Current+ future nomenclature. Innovation + Product Development Concept development. New market entry. Brand development. !dentiture Client Guide 2010
  12. 12. brand design Brand Identity + Design Systems Logo + visual identity. Verbal identity. Rebranding. Artvertising. Brand Collateral + Touchpoint Design Packaging. Signage. Business assets. Marketing + sales toolkit. Online. Brand Book + Brand Guidelines Standards + guidelines manual. Brand Book. !dentiture Client Guide 2010
  13. 13. brand engagement Employee Branding + Internal Communications Business culture. Talent strategy. Sensory Mapping + Brand Experience Sensory roadmap + branding. Behavioral + Social marketing. !dentiture Client Guide 2010
  14. 14. brand marketing Brand Launch + 360O Communications Launch + communications strategy. Marketing Plan + Management Brand consulting. Strategic marketing. Project management. !dentiture Client Guide 2010
  15. 15. Identiture’s Ideation Process BRAND Future Design MARKETING BRAND DESIGN !mpact !ntelligence BRAND RESEARCH brand !dentify brand awareness Brand performance !nnovation !nsights BRAND STRATEGY !deas BRAND ENGAGEMENT Sensory Branding The !d Matrix TM
  16. 16. Talent Segmentation Our multicultural expertise is highlighted through our work with creative talent from diverse backgrounds, whom are specialists in every sector, thus, ensuring the relevance and cultural appropriateness of the local creative work. Retail Telecoms Healthcare Energy + Utilities Consumer Goods Professional Services Consumer Services Financial Services Travel + Leisure Industrial Automotive !dentiture Client Guide 2010
  17. 17. Conclusion Now, that you’ve read Identiture’s Client Guide, you are probably wondering what comes next? But first, ask yourself, what are the things required to differentiate your operation, brand, products and services, that will make you succeed as a business owner? Business strategy? Marketing? Branding? Communications? Or simply creating avenues to actively engage with your customers? These requirements should not be a cause for concern. With a demonstrated commitment to brand innovation, Identiture counsels its clients on effectively leveraging marketing communications to engage people, build brand loyalty and provide excellent customer service. We are dedicated to achieving the business objectives of an organization, and to provide guidance through strategic planning and creative solutions. Follow us on Facebook @identiture and Twitter @identiture for more information. Creative+Media Inquires Project Inquires Brandi Taylor Franklin Ozekhome Director, Digital+Concept Chief Strategy Officer +1 646.508.3507 +1 347.283.0951 bt@identiture.com franklin@identiture.com
  18. 18. www.identiture.com
  19. 19. Creating Future BrandsSM
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