People won’t remember what you did, or what you said—
but they will remember how you made them feel .
Charles Coffey, board member Ontario Trillium Foundation
How can you learn about your audience(s) and what they feel ? Q5
Opportunities to learn about your audience(s):
Annual fundraising efforts
Emails and phone calls
Online Storytelling Listening
Tech Impact Project
Scene 2. The Story
Does your story move your audience?
Is there an emotional pull?
Are the challenges or issues clear?
Is it believable and honest?
1. Is the story transformative? Does it have “heart-fire”? Ask yourself:
2. Does it make you want 2. to do something? 2. Does it move you?
Is the story inspirational?
Is there a clear course of action?
How easy is it to take that action?
Where else can you tell this story?
How can this story be repackaged?
3. Can the story be repurposed? Ask yourself:
Tech Impact Project CORE CONTENT: Raw Video & Transcripts Blog posts Twitter links Testimonials Case Studies Edited Videos
What is your story? Q6*
What do you want your audience to do?
Tell the story that encourages them to do it?
Scene 3. The Stage
A platform for your story.
Oxfam Great Britain
March of Dimes – Every Baby Has a Story ?
SpinTO / Friends for Life ?
United Planet ?
Appalachian Mountain Club ?
The YouTube Nonprofit Program www.youtube.com /nonprofits
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