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Donnieclaudino onceuponatimestorytellinginonlinemedia-090610131855-phpapp02

Donnieclaudino onceuponatimestorytellinginonlinemedia-090610131855-phpapp02






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    Donnieclaudino onceuponatimestorytellinginonlinemedia-090610131855-phpapp02 Donnieclaudino onceuponatimestorytellinginonlinemedia-090610131855-phpapp02 Presentation Transcript

    • Online Storytelling
    • Storytelling is as old as fire . Q1
    • My story:
    • Q2
    • Scene 1. The Audience
    • Who are your audience groups? Q3
    • What do you want them to do? Q4
      • How can you convince your audience to:
      • Make a donation?
      • Volunteer time?
      • Spread the word?
      • Take action?
    • Do you know your audience(s)?
    • I’m a potential volunteer. Do you know me?
    • me .org .org .org .org .org .org
    • me .org .org .org .org .org .org
    • Your story touched my heart!
      • People won’t remember what you did, or what you said—
      • but they will remember how you made them feel .
      • Charles Coffey, board member Ontario Trillium Foundation
      “ ”
    • How can you learn about your audience(s) and what they feel ? Q5
    • Ask them.
      • Opportunities to learn about your audience(s):
      • Program evaluation
      • Annual fundraising efforts
      • Feedback surveys
      • Emails and phone calls
    • Online Storytelling Listening
    • Tech Impact Project
    • Scene 2. The Story
    • Does your story move your audience?
      • Is there an emotional pull?
      • Are the challenges or issues clear?
      • Is it believable and honest?
      1. Is the story transformative? Does it have “heart-fire”? Ask yourself:
    • 2. Does it make you want 2. to do something? 2. Does it move you?
      • Is the story inspirational?
      • Is there a clear course of action?
      • How easy is it to take that action?
      Ask yourself:
      • Where else can you tell this story?
      • How can this story be repackaged?
      3. Can the story be repurposed? Ask yourself:
    • Tech Impact Project CORE CONTENT: Raw Video & Transcripts Blog posts Twitter links Testimonials Case Studies Edited Videos
    • What is your story? Q6*
    • What do you want your audience to do?
    • Tell the story that encourages them to do it?
    • Scene 3. The Stage
    • A platform for your story.
    • www.Your.org
    • Oxfam Great Britain
    • March of Dimes – Every Baby Has a Story ?
    • SpinTO / Friends for Life ?
    • United Planet ?
    • Appalachian Mountain Club ?
    • ?
      • Resources:
      • http://www.techsoup.org/toolkits/web2
      • http:// beth.typepad.com/beths_blog
      • The YouTube Nonprofit Program www.youtube.com /nonprofits
      • http://www.slideshare.net
    • This presentation was created using Microsoft Office, Powerpoint Available through the TechSoup Canada Donated Products Program for $19! To begin requesting donated products, visit: www.techsoupcanada.ca/getting_started