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Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
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Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media

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Download audio here: http://www.responsibletravelreport.com/index.php?option=com_acymailing&ctrl=url&urlid=140&mailid=60&subid=40480 …

Download audio here: http://www.responsibletravelreport.com/index.php?option=com_acymailing&ctrl=url&urlid=140&mailid=60&subid=40480

Talking to your friends is easy. Talking to a stranger is harder. Where do you start? How much do you talk about yourself? How many questions do you ask? What do you do with your hands?

Jumping into social media on behalf of your sustainability- or tourism-focused business is similar. You're on Facebook and Twitter, and you feel comfortable there with your friends and family. It should be just as easy when you click that "Use Facebook as Page" link, but it's not. You need to be completely sure of who the brand is and the story you want to tell before you get started, or you risk your prospects seeing right through you and walking away.

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  • Welcome everyone! We’re excited to have you join us for this webinar – we have a ton of great information to share with you. My name is jeremy Sampson and I am Sti’s director of marketingA couple of ground rules:The audience is muted We will leave 10=15 min for Q&A – please submit questions at any time via the question tool, or just drop a note to say hello. We’ll get to as many questions as we can at the end. Those who we don’t answer, we will follow up with directly. In terms of our agenda, I’ll start with a quick overview of STI, then turn it over to our Director of Standards Development, Bobby Chappell. I’ll be back at the end for Q&A and a few closing thoughts.
  • Sustainable Travel International (STI) is a Global non-profit focused on providing business to business sustainability solutions to help tourism enterprises and destinations protect the environment, preserve cultural heritage and contribute to economic development. STI is dedicated to taking a holistic approach to addressing sustainable development within the travel and tourism industries by providing solutions-oriented programs that generate tangible results and affect long-lasting change.
  • Sustainable Travel International has been working with destinations and travel and tourism industry leaders worldwide since 2002 to generate tangible results and affect systemic change through innovative sustainable policy and management frameworks.
  • We have a number of programs to meet the needs of organizations, businesses and destinations, big and small. Visit our website to learn more about any of these offerings.
  • Transcript

    • 1. Finding Your Voice: Creating Strong Bonds With Your Customers Via Social Media<br />
    • 2. Sustainable Travel International<br />STI’s mission is to positively impact communities and travelers worldwide through sustainable tourism development that delivers measurable results. <br /> In partnership with destinations and the travel trade, we provide innovative, market-driven solutions that connect constituents of all sizes.<br />Leave the World a Better Place®<br />
    • 3. Sustainable Travel International<br />
    • 4. FINDING YOUR VOICE<br />creating strong bonds w/ your customers via social media<br />
    • 5. HEY, THERE.<br />I’m @DonnieClapp, with @MERCURYcsc<br />
    • 6. WE CONNECT BRANDS TO CONSUMERS WHO VALUE AUTHENTIC PLACES AND IMMERSIVE EXPERIENCES.<br />
    • 7. I can see the pyramids through Google but I cannot understand the Egyptian culture and mentality except by visiting. Tourism links cultures.<br />- @MohamedAElgarhy<br />
    • 8. SURPRISE!<br />social media is important<br />
    • 9. In the U.S.<br /><ul><li>Social Media = 23% of time online
    • 10. 55+ on Social Media = 2x in one year
    • 11. Women are heavier SM users, and also plan travel
    • 12. 53% follow a brand
    • 13. 90% trust peers, 14% trust ads</li></ul>Sources: <br />http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/nielsen-social-media-report.pdf<br />MRI Fall 2008; Base: Women; MDP Net<br />
    • 14.
    • 15.
    • 16. #FindingYourVoice<br />
    • 17. WHY IS THIS EASY?<br />
    • 18. <ul><li>You know who you are
    • 19. You know who your friends are
    • 20. You know what they like
    • 21. You know what they expect
    • 22. You’ve practiced</li></li></ul><li>YOUR BEST, MOST LOYAL FRIENDS<br />have a few things in common<br />
    • 23. <ul><li>You don’t put on a show for them
    • 24. They can sense if something you say is "you" or not
    • 25. You’ve been through something together
    • 26. They appreciate how you look when you dress up
    • 27. They'd prefer you didn't always dress up</li></li></ul><li>KNOWING YOURSELF<br />
    • 28. Just like you…<br /><ul><li>Your brand is more than the sum of its parts
    • 29. Your brand is more than your marketing language
    • 30. What makes your brand unique?
    • 31. What does your brand love?
    • 32. What does your brand truly know a lot about?
    • 33. How would your best customers describe your brand?</li></li></ul><li>
    • 34.
    • 35. KNOWING YOUR AUDIENCE<br />
    • 36. <ul><li>If you know who you are, talking to your customers is as easy as talking to your friends
    • 37. Your best customers, like your best friends, know more about you than someone who hasn't put in the time and effort</li></li></ul><li>Remember your good friends from earlier?<br /><ul><li>You don’t put on a show for them
    • 38. They can sense if something you say is "you" or not
    • 39. You’ve been through something together
    • 40. They appreciate how you look when you dress up
    • 41. They'd prefer you didn't always dress up</li></li></ul><li>AND FINALLY…<br />what to actually talk about<br />
    • 42. <ul><li>What are your competitors doing?
    • 43. What are your partners doing?
    • 44. How are you feeling today?
    • 45. What has you frustrated?
    • 46. What's made you laugh?
    • 47. What's changed the way you think about your brand/industry/customers?
    • 48. What existing assets do you have?
    • 49. What can you cross-promote?</li></li></ul><li>
    • 50.
    • 51.
    • 52.
    • 53. <ul><li>Video is king
    • 54. Photos are princes
    • 55. But a truly catchy one-liner has the most potential of all.</li></li></ul><li>IT'S TIME TO TACKLE THIS THING<br />get comfortable, and come back October 6th for for some tactics<br />
    • 56. THANK YOU<br />@DonnieClapp @MERCURYcsc http://MERCURYcsc.com<br />#FindingYourVoice<br />
    • 57. Sustainable Travel International <br />How we can help reach your goals<br />Partner Program<br />Eco-certification<br />Sustainable Tourism Eco-certification Program™<br />Shore Excursions Standard<br />Luxury Eco-certification Program<br />Carbon-Balanced Travel<br />Destination Stewardship<br />Advisory Services, Education and Training<br />Travelers’ Philanthropy<br />
    • 58. Webinar Follow Up<br />Help us serve you better<br /> Presentation and audio recording will be made available via email shortly after the webinar<br />Feedback Survey – please help us improve our educational offerings. No more than 5 minutes of your time!<br />Survey participants are eligible to be selected for a 30-minute Social Media Strategy Session with MercuryCSC<br />
    • 59. For More Information<br />Contact STI<br />Brian Herlihy, VP of Business Development & Sales<br />Email: brianh@sustainabletravel.com<br />Phone: 503-488-5500 (US and Canada)<br />Web: www.sustainabletravelinternational.org<br />www.responsibletravelreport.com<br />Social: www.facebook.com/sustainabletravel<br />www.twitter.com/STI_travel<br />

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