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JITD kickoff web site presentation


This is the presentation for the kickoff meeting for about web site development project process.

This is the presentation for the kickoff meeting for about web site development project process.

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  • 1. Just In Time Direction, LLC
  • 2. Your Web Site
    About Web Site Development Projects
  • 3. Agenda
    What it takes to build a web site
    Concepts of good web design
    The process of developing a web site
    Some SEO thoughts
    What’s required from you
  • 4. Let’s Begin at the Beginning
    • Think about key words
    • 5. What would someone type into Google
    • 6. Can be words or short phrases
    • 7. Think about who should be involved
    • 8. You
    • 9. Someone else in your organization
    • 10. Think about general site goals
    • 11. Sell goods and services on credit card
    • 12. Inform and educate
    • 13. On-line brochure
  • Let’s Begin at the Beginning (cont.)
    Think about your “branding”
    Define success
    Be specific
    Be measurable
    Be realistic
    Be honest
    Find a developer & designer
    Ready – Set – Go
  • 14. It Takes A Village
  • Rules of the Road
    • Domain Name
    • 24. Not necessarily your business name
    • 25. Keep it Short & Simple (KISS)
    • 26. Use key words (or not)
    • 27. Think about email addresses
    • 28. Do your research
    • 29.
    • 30.
    • 31.
  • Rules of the Road (cont.)
    Web is VERY different from Print
    Content is King!
    Navigation supports content
    Images support content and navigation
    Only use animations where they provide a valuable service to the content or navigation
    Your competition is just one click away
    Consistency is paramount
  • 33. Rules of the Road (cont.)
    Keep Consistent with the rest of the internet’s design principles / standards
    People learn to use web sites by surfing other sites. Don’t frustrate them by being different.
    Underline & use standard colors for linking text
    Unvisited links should be blue
    Visited links should be purple
    Most important “stuff” top left, think like a book and newspaper combined
    No more than 3 clicks to any piece of information on the site
  • 34. Rules of the Road (cont.)
    Don’t forget about tracking
    Google Analytics
    Hosting Services provide reporting
    Keep content fresh
    Web 2.0
    Blogs & Micro-Blogs
    Content Management Systems
    LinkedIn & Facebook
    Bookmarking sites (digg, delicious)
    Private vs. Public pages/content
  • 35. Rules of the Road (cont.)
    Writing style is important
    Short pages and paragraphs
    Bulleted Lists
    Headings & subheadings
    Highlight key words
    Keep it interesting
    Use Action Verbs and “Sales Talk”
    Use text links to more information where necessary
    PDF is only for download of entire article
  • 36. Process or Flow
    Define the audience
    Who are they?
    What do they want to see/know?
    Connection Speed
    Level of technical experience
    Define the content
    Including who is responsible
    How do we obtain it
    What will it cost
  • 37. Process or Flow (cont.)
    Define the navigation of the site based on the content
    Design or Redesign the look
    Define responsibilities for ongoing maintenance of specific pages within the new site
    Define plan for maintenance of specific pages within the new site
    Define responsibilities for ongoing promotion of the site
  • 38. A Little SEO
    Search Engines love Good Content
    Key Words should have “relevance” to the page content
    Put key words in Headings and content
    The higher on the page, the more importance given by the engines
    Don’t duplicate content
  • 39. A Little SEO (cont.)
    Fancy stuff can be SEO friendly, but simple stuff IS SEO friendly for sure.
    Links from other sites have value
    Links from higher value sites has higher value
    While SEO is important, the real purpose is sales. Design for the human not for the bot.
  • 40. Additional Tidbits
    How much of your time does it take
    As much as you want to invest
    Depends on what you already have that can be “repurposed”
    What can be done to get higher in a search
    Key words
    Content / theme
    Pay Per Click
  • 41. Additional Tidbits (cont.)
    Linking Strategies
    You want inbound links
    Chamber of Commerce
    Organization memberships
    Press Releases
    Web 2.0 Sources
    Outbound links should open in a new window
    Should not be competitors
    Concentrate on links that provide value
    Tell people WHY link is on your site
  • 42. Additional Tidbits (cont.)
    What happens after the site is live?
    Ongoing maintenance
    SEO/SEM Support Services
    Nothing … it’s up to you
    What about technical support
    As much or as little as needed
    Provided at an hourly rate
    What about site enhancements?
    Provided at an hourly rate
  • 43. Additional Tidbits (cont.)
    What if the site goes down?
    Am I hosting it?
    99.9% Uptime
    Email & Phone support for outages 24x7
    If not …
    What is your SLA (service level agreement)
    I can be available to talk to your support dept.
  • 44.
  • 45. Let’s Get To It!
    Contact me:
    Donna R. Liotta
    888-JITD-019 (888-548-3019)
  • 46. Thank You!
    © Elizabeth Londo, President, Just In Time Direction, LLC