Analyze persuasive techniques
Brainstorm persuasiveness from your life
Apply principles to your writing
Can you remember a time when you convinced
some one to do something they may not have
done without you? Perhaps your parents did
something because you asked them to or a friend
may have persuaded you to do something you
would not normally have done.
Take a few minutes to brainstorm about a time like
this in your life.
Share with your classmates.
What can we see in common with our stories?
What methods work?
Offer something for what you want them to get or do
Offer to do something with the person
Lie to them…Make them feel like they’re part of a
Tit for tat…I will do this if you do that
Use guilt –guilt trip
Tease them, nag them,
What methods do not work?
1-Make them feel comfortable doing what it is you
want them to do.
2-Provide them with good facts or argument
3-Use persuasive language/words
Bribery with something they like
Use big words they don’t know to make them feel
Tell them it is chocolate milk
Give them a lot of money
Tell them it is good for them
Offer to “drink” some and pretend to do so tell
them mmmmm….that’s good.
Tell them every one is doing it…bandwagon
Mom said you had to
Analysis: What made you want to use Purell?
So, what worked?
The visuals, especially germs & stuff
Threat to your health-important to you
Maintaining good hygiene
The look of the product-easy to use and carry
Some of these methods work better when we see
them and hear them like in a commercial.
Other methods work when we write.
Which methods will work for us when we write?
Appeal to the audience’s emotions
What are your weaknesses?
How can you use weakness to persuade?
Sometimes persuasion can backfire because we are not
aware of the audience’s personal limits…
Let’s see what happens when persuasion backfires…
Too cheesy-too happy, looked fake
No excitement at all-boring
The stain was not real
Words were not effective
Not much color
Product was not sold to the audience
She could’ve pulled out a different shirt
Make a list of things you would never buy from
Try to persuade the other person to buy one of
those things using your best persuasive tactics.
Now that you have learned about persuasion, what
works, what doesn’t work, and your audience…you
can now persuade any one to do anything! Right?