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<ul><li>Donna Sudderth </li></ul>
* Slides adapted from Dan Shawbel’s Personal Branding Presentation to University of Massachusetts students
 
<ul><li>Who are you? </li></ul><ul><li>What do you do? </li></ul><ul><li>What makes you unique? </li></ul><ul><li>Are you ...
 
 
 
Self-starter Loyal Studious Attentive Determined Hard-working Diligent Trustworthy Team-player Motivated Reliable Conscien...
<ul><li>How would your friends describe you? </li></ul><ul><li>What are your strongest attributes? </li></ul><ul><li>What ...
 
Business Card Resume Professional Website/Blog CD Portfolio Cover Letter ? Social Media
 
 
<ul><li>Your Blog </li></ul><ul><li>Find your niche </li></ul><ul><li>Get your name </li></ul><ul><li>Make it social </li>...
<ul><li>Linked In </li></ul><ul><li>Custom URL </li></ul><ul><li>Picture/Profile </li></ul><ul><li>Recommendations </li></...
<ul><li>Facebook </li></ul><ul><li>Custom URL </li></ul><ul><li>Picture/Profile </li></ul><ul><li>Status </li></ul><ul><li...
<ul><li>Online Portfolio </li></ul><ul><li>Custom URL </li></ul><ul><li>Picture/Resume </li></ul><ul><li>About YOU </li></...
<ul><li>Wordpress </li></ul><ul><li>Weebly </li></ul><ul><li>Carbonmade </li></ul><ul><li>Visual CV </li></ul><ul><li>Coro...
<ul><li>Twitter </li></ul><ul><li>Custom URL </li></ul><ul><li>Picture </li></ul><ul><li>About YOU </li></ul><ul><li>Lists...
 
<ul><li>“ Content is king, but marketing is the queen and the queen runs the household.” </li></ul><ul><li>- Gary Vaynerch...
 
 
<ul><li>“ Manage your brand so you can benefit from the new digital landscape instead of suffer from it.” </li></ul><ul><l...
Google yourself!!
My Linked In Profile NOT ME NOT ME My Gravatar Profile My Blog NOT ME NOT ME Social Community My Blog (again) Social Commu...
Social Community NOT ME My Life Profile Social Community My Comment My Blog (again) Social Community NOT ME My Blog on SU
<ul><li>79 % of HR personnel review online information about applicants * </li></ul><ul><li>70 % reject candidates for onl...
 
 
 
<ul><li>YourName.com </li></ul><ul><li>Facebook.com/people/Your_Name </li></ul><ul><li>LinkedIn.com/in/YourName </li></ul>...
<ul><li>Who are you, what is your niche, why are you relevant? </li></ul><ul><ul><li>A few paragraphs explaining your bran...
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Personal Branding: The Brand YOU

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Personal Branding presentation presented to the J4801 & J7200 classes at the University of Memphis. This presentation was adapted from Dan Schawbel teachings on personal branding.

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Transcript of "Personal Branding: The Brand YOU"

  1. 1. <ul><li>Donna Sudderth </li></ul>
  2. 2. * Slides adapted from Dan Shawbel’s Personal Branding Presentation to University of Massachusetts students
  3. 4. <ul><li>Who are you? </li></ul><ul><li>What do you do? </li></ul><ul><li>What makes you unique? </li></ul><ul><li>Are you an “expert” on a subject? </li></ul><ul><li>Why should people care about you? </li></ul>
  4. 8. Self-starter Loyal Studious Attentive Determined Hard-working Diligent Trustworthy Team-player Motivated Reliable Conscientious Industrious Persistent Dynamic Energetic Enterprising Enthusiastic Aggressive Organized Methodical Adaptable Alluring Cooperative Cultured Detail-Oriented Diligent Encouraging Efficient Entertaining Exuberant Hilarious Likeable Obedient Productive Punctual Receptive Trustworthy Prolific Sincere
  5. 9. <ul><li>How would your friends describe you? </li></ul><ul><li>What are your strongest attributes? </li></ul><ul><li>What personal attributes would you like to improve? </li></ul><ul><li>How do you define success? </li></ul>
  6. 11. Business Card Resume Professional Website/Blog CD Portfolio Cover Letter ? Social Media
  7. 14. <ul><li>Your Blog </li></ul><ul><li>Find your niche </li></ul><ul><li>Get your name </li></ul><ul><li>Make it social </li></ul><ul><ul><li>Clickable </li></ul></ul><ul><ul><li>Searchable </li></ul></ul><ul><ul><li>Shareable </li></ul></ul><ul><li>Create good </li></ul><ul><li>content! </li></ul>
  8. 15. <ul><li>Linked In </li></ul><ul><li>Custom URL </li></ul><ul><li>Picture/Profile </li></ul><ul><li>Recommendations </li></ul><ul><ul><li>Employers </li></ul></ul><ul><ul><li>Professors </li></ul></ul><ul><ul><li>Team Members </li></ul></ul><ul><li>Groups </li></ul>
  9. 16. <ul><li>Facebook </li></ul><ul><li>Custom URL </li></ul><ul><li>Picture/Profile </li></ul><ul><li>Status </li></ul><ul><li>Find Contacts </li></ul><ul><li>Join Groups & Pages </li></ul><ul><li>Events </li></ul>
  10. 17. <ul><li>Online Portfolio </li></ul><ul><li>Custom URL </li></ul><ul><li>Picture/Resume </li></ul><ul><li>About YOU </li></ul><ul><li>Relevant Coursework </li></ul><ul><li>Link to networks </li></ul><ul><li>BE PROFESSIONAL </li></ul>
  11. 18. <ul><li>Wordpress </li></ul><ul><li>Weebly </li></ul><ul><li>Carbonmade </li></ul><ul><li>Visual CV </li></ul><ul><li>Coroflot </li></ul><ul><li>About.me </li></ul><ul><li>Photoshelter </li></ul><ul><li>Zenfolio </li></ul><ul><li>Tumblr </li></ul>
  12. 19. <ul><li>Twitter </li></ul><ul><li>Custom URL </li></ul><ul><li>Picture </li></ul><ul><li>About YOU </li></ul><ul><li>Lists </li></ul><ul><li>Twitter Chats </li></ul><ul><li>Manners </li></ul>
  13. 21. <ul><li>“ Content is king, but marketing is the queen and the queen runs the household.” </li></ul><ul><li>- Gary Vaynerchuk </li></ul>
  14. 24. <ul><li>“ Manage your brand so you can benefit from the new digital landscape instead of suffer from it.” </li></ul><ul><li>- Tim Ferriss, Besselling Author, Four Hour Work Week </li></ul>
  15. 25. Google yourself!!
  16. 26. My Linked In Profile NOT ME NOT ME My Gravatar Profile My Blog NOT ME NOT ME Social Community My Blog (again) Social Community
  17. 27. Social Community NOT ME My Life Profile Social Community My Comment My Blog (again) Social Community NOT ME My Blog on SU
  18. 28. <ul><li>79 % of HR personnel review online information about applicants * </li></ul><ul><li>70 % reject candidates for online material found in Google search or social websites * </li></ul>* http://www.marketingpilgrim.com/2010/01/42-of-americans-have-googled-themsleves-none-have-gone-blind.html
  19. 32. <ul><li>YourName.com </li></ul><ul><li>Facebook.com/people/Your_Name </li></ul><ul><li>LinkedIn.com/in/YourName </li></ul><ul><li>Twitter.com/YourName </li></ul><ul><li>YourNames.Wordpress.com </li></ul><ul><li>FriendFeed.com/YourName </li></ul><ul><li>[email_address] </li></ul><ul><li>Myspace.com/YourName </li></ul><ul><li>ANYWHERE.COM: Your Name </li></ul>
  20. 33. <ul><li>Who are you, what is your niche, why are you relevant? </li></ul><ul><ul><li>A few paragraphs explaining your brand </li></ul></ul><ul><li>Google yourself! What did you find? Anything surprising? </li></ul><ul><ul><li>Go further than just the first page. Dig to see if you can find “dirt” on yourself. </li></ul></ul><ul><li>Set up an online portfolio </li></ul><ul><ul><li>Due 6/7/2011 (next Thursday) </li></ul></ul><ul><ul><li>Self perception = How others perceive you? </li></ul></ul><ul><ul><li>OR </li></ul></ul><ul><ul><li>Self perception ≠ How others perceive you? </li></ul></ul>
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