Online mastery   social-local-mobile
Upcoming SlideShare
Loading in...5
×
 

Online mastery social-local-mobile

on

  • 526 views

 

Statistics

Views

Total Views
526
Views on SlideShare
526
Embed Views
0

Actions

Likes
1
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Online mastery   social-local-mobile Online mastery social-local-mobile Presentation Transcript

  • Online Mastery – Social / Local / Mobile Online Strategy Website / Blog Search Engine Optimization Social / Local / Mobile
  • Online Mastery – Social / Local / Mobile Why? The Internet is the new Medium Because its voluntary and permission based Massive Shift from Outbound to Inbound Marketing Even when referred, people will Google you before doing business with you
  • Online Mastery – Social / Local / Mobile Why? Yellow Pages are facing extinction Your prospects are already online Over 17 Billion searches per month in the US 97% of all searches for products and services begin online Over 20% of all searches include local intent
  • Online Mastery – Social / Local / Mobile
  • Online Mastery – Social / Local / Mobile What is Social Media? “Social media is about giving you an alternate channel to connect with new or existing customers, demonstrate your expertise, solve problems, or promote products with the goal of providing customer service, building loyalty, and making sales.” - Michael Gray
  • Online Mastery – Social / Local / Mobile Why Social Media? People buy from people they know, like and trust.
  • Online Mastery – Social / Local / Mobile Why Social Media? Social Media facilitates: Know – Awareness Like – Engagement Trust – Transaction / Purchase / Referral
  • Online Mastery – Social / Local / Mobile A Few Stats 60 Million Facebook updates daily 200 Million Tweets daily 3 Billion YouTube views daily
  • Online Mastery – Social / Local / Mobile A Few Stats Smart Phones now outsell desktops and laptops combined Over 2.3 Billion searches per month include local intent
  • Online Mastery – Social / Local / MobileSource: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
  • Online Mastery – Social / Local / MobileSource: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
  • Online Mastery – Social / Local / MobileSource: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
  • Online Mastery – Social / Local / MobileSource: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
  • Online Mastery – Social / Local / MobileSource: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
  • Online Mastery – Social / Local / MobileSource: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
  • Online Mastery – Social / Local / MobileSource: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
  • Online Mastery – Social / Local / Mobile The Top 5 Social Networks Facebook Twitter Pinterest LinkedIn Google Plus
  • Online Mastery – Social / Local / MobileSource: http://venturebeat.com/2012/02/17/facebook-engagement/
  • Online Mastery – Social / Local / Mobile Facebook The #1 Social Media site in the world 875 Million Users Worldwide 155.7M in the United States Female = 55% Male = 45%Source: http://www.checkfacebook.com
  • Online Mastery – Social / Local / Mobile Facebook 58% Income greater than $50k 57% Have some college 24% Have Bachelors or Graduate Degrees 68% Age 35 and over 23:20 Minutes per visithttp://mashable.com/2012/03/09/social-media-demographics/
  • Online Mastery – Social / Local / Mobile
  • Online Mastery – Social / Local / Mobile Twitter 127M Active Users – 59% Female - 41% Male 47% Income greater than $50k 59% Have some college 24% Have Bachelors or Graduate Degrees 58% Age 35 and over 11:50 Minutes per visithttp://mashable.com/2012/03/09/social-media-demographics/
  • Online Mastery – Social / Local / Mobile
  • Online Mastery – Social / Local / Mobile Pinterest 21M Unique Users – 82% Female - 19% Male 83% Income greater than $50k 61% Have some college 25% Have Bachelors or Graduate Degrees 64% Age 35 and over 16:40 Minutes per visithttp://mashable.com/2012/03/09/social-media-demographics/
  • Online Mastery – Social / Local / Mobile LinkedIn 150M Registered Users – 50% Female - 50% Male 71% Income greater than $50k 37% Have some college 50% Have Bachelors or Graduate Degrees 81% Age 35 and over 8:00 Minutes per visithttp://mashable.com/2012/03/09/social-media-demographics/
  • Online Mastery – Social / Local / Mobile Google+ 90M Unique Visitors 29% Female - 71% Male 61% Age 35 and over 43.82% are singlehttp://mashable.com/2012/03/09/social-media-demographics/
  • www.Google.com/PlacesforBusiness
  • www.Google.com/+/Business/
  • Online Mastery – Social / Local / Mobile Local
  • https://foursquare.com/business/merchants
  • Online Mastery – Social / Local / Mobile
  • Online Mastery – Social / Local / Mobile Mobile Marketing Devices E-Readers Smartbooks and Tablet PCs Portable Entertainment Players GPS and Navigation DevicesSource: http://harpsocial.com/2010/03/get-your-business-moving-9-types-of-mobile-marketing/
  • Online Mastery – Social / Local / Mobile Types of Mobile Marketing SMS – Short Message Service MMS – Multi-media Message Service Mobile Applications Bluetooth Wireless Proximity Based Location-BasedSource: http://harpsocial.com/2010/03/get-your-business-moving-9-types-of-mobile-marketing/
  • Online Mastery – Social / Local / Mobile Types of Mobile Marketing QR Codes Pay-Per-Call Voice Marketing Mobile Banner AdsSource: http://harpsocial.com/2010/03/get-your-business-moving-9-types-of-mobile-marketing/
  • Online Mastery – Social / Local / Mobile Social / Local / Mobile Set Your Positioning Who are you? What do you do? Why does it matter? Why are you better?
  • Online Mastery – Social / Local / Mobile Social / Local / Mobile Set Your Positioning Identify Your Target Audience Create Personas for Your Customers Determine Which Social Networks Are Best For Your Business
  • Online Mastery – Social / Local / Mobile Social Media Best Practices Be Respectful Treat networks separately Customize your message Update and promote accordingly Help and promote others
  • Online Mastery – Social / Local / Mobile Social Media Best Practices Repurpose content Add personal notes and pictures Dont ignore your audience Dont leave accounts unattended Keep calm when responding to something negative
  • Online Mastery – Social / Local / Mobile Social Media Tools & Resources Buffer Hootsuite Tweetdeck Seesmic SocialMediaExaminer.com
  • Online Mastery – Social / Local / Mobile Measuring & Tracking Successes Success Depends on Your Goals Followers Pins Likes Shares Mentions Website Traffic Reach Website Engagement Retweets Sales
  • Online Mastery – Social / Local / Mobile Measuring & Tracking Successes Google Analytics SEO Book / SEOMoz Raven
  • Online Mastery – Social / Local / Mobile Questions?
  • Online Mastery – Social / Local / MobileConnect With the SBDC Connect With Ken314 E Highland Mall Blvd Phone - 512-651-2963Suite 304Austin, TX 78752 Email – kenpartain@wemakemarketingeasy.comPhone – 512-610-0996 Website – WeMakeMarketingEasy.comWebsite – AustinSmallBusinessAnswers.com Facebook – Facebook.com/IPGSearchMarketingFacebook - Facebook.com/TXStateSBDC Twitter – Twitter.com/kenpartainTwitter - Twitter.com/#!/txstatesbdc LinkedIn – Linkedin.com/in/kenpartainYouTube - Youtube.com/user/TxStateSBDC Google+ - http://EZ.com/IPGGooglePlus