Tips on How to Make Time for Professional Blogging and Social Media


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This presentation will introduce a few tips and tools to make keeping up with your online communications fast and effective.

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  • 27.3 million tweets on Twitter per day (November 2009) 350 million users on Facebook 82% – Percentage of Internet users that view videos online (USA).
  • According to blog search engine Technorati – 175,000 blogs are created daily 184 million bloggers are creating 570,000 posts every 24 hours, Blogs reach 70% of Web surfers everyday
  • As well as being indexed by Google and other major search engines, each of these platforms works as its own search engine. As a matter of fact, YouTube currently only trails Google for the number of searches performed on the site each month. 12.2 billion – Videos viewed per month on YouTube in the US 4 billion – Photos hosted by Flickr (October 2009) 25 million – monthly users on Slideshare
  • Don’t forget your hash tags. Whenever you send an update to Twitter, include a hash tag with a trending topic relevant to your post. Consider it micro-SEO for a micro-blog.
  • Keep in mind: people on sites like FaceBook, MySpace, Friendster… might not want your business updates. Be clear about the needs and expectations of each audience. However, if you have company fan pages on these sites, professional information is relevant.
  • Play fair, always give credit where credit is due. The simplest solution – link back to the original content.
  • AWC sample Local listing drop off (no reviews, low Yelp presence) Site traffic maintained because of traffic from blog
  • Tips on How to Make Time for Professional Blogging and Social Media

    1. 1. Making Time for Social Media in the Workplace Donna Queza
    2. 2. Social Media is Media <ul><li>We expect two-way communication and interactivity from our media </li></ul><ul><li>Online communication is part of everyday life </li></ul><ul><li>Average number of social profiles = 3 (Advertising Age) </li></ul><ul><li>Most of us are already participating, why not make it work on a strategic level? </li></ul>
    3. 3. e-mail website blog e-newsletters facebook LinkedIn twitter yelp YouTube slideshare flickr listserv digg delicious StumbleUpon FourSquare meetup Second Life
    4. 4. I cannot do this. I’m not a Twit , no one really cares and it doesn’t make a difference anyway .
    5. 5. Take a deep breath… <ul><li>You don’t have to be a twit to be a Tweeter </li></ul>
    6. 6. Just Like I Learned in Third Grade… <ul><li>Reduce </li></ul>Reuse Recycle time spent finding content. content across multiple platforms and to a number of audiences. great information from third party sources.
    7. 7. Reduce <ul><li>Find great content for your blog… </li></ul><ul><ul><li>From the emails you send/receive: </li></ul></ul><ul><ul><ul><li>Instructions on how to complete a task </li></ul></ul></ul><ul><ul><ul><li>Sharing resources </li></ul></ul></ul><ul><ul><ul><li>Challenges you face and how solved </li></ul></ul></ul><ul><ul><li>Online tools you commonly use </li></ul></ul><ul><ul><li>Samples of the work you do </li></ul></ul>
    8. 8. Reduce <ul><li>Why post all of this information to a blog? </li></ul><ul><li>Houses information in categories </li></ul><ul><li>Provides one source for your information </li></ul><ul><li>Positions you as an expert </li></ul><ul><li>Provides keyword-rich content and up-to-date information to enhance website SEO </li></ul><ul><li> </li></ul>
    9. 9. However… <ul><li>You should reuse your content across multiple platforms and to numerous audiences. </li></ul>
    10. 10. Reuse <ul><li>Content </li></ul><ul><li>Instructions </li></ul><ul><li>Resources </li></ul><ul><li>Tools </li></ul><ul><li>Presentations </li></ul><ul><li>Videos </li></ul><ul><li>Photography </li></ul><ul><li>Design </li></ul>Platforms YouTube Flickr SlideShare Audiences Email LinkedIn Twitter Facebook Listserv
    11. 11. Reuse <ul><li>Audiences = networking tools because each network has different needs and expectations </li></ul><ul><ul><li>Facebook – friends and family </li></ul></ul><ul><ul><li>LinkedIn – colleagues </li></ul></ul><ul><ul><li>Twitter – people with short attention </li></ul></ul><ul><ul><li>HeSCA Listserv – friends and colleagues within a specific niche </li></ul></ul>
    12. 12. Reuse <ul><li>Getting information to numerous audiences in an efficient manner… </li></ul><ul><li>By utilizing the cross-communication tools built into networks like LinkedIn and Facebook you can connect easily </li></ul><ul><li>Also, you can use content aggregators </li></ul>
    13. 13. Post your update Attach a link to your blog posting, video, presentation or photo Share with your Twitter followers Blog feeds will automatically update LinkedIn has an application that integrates a slideshare account with your profile.
    14. 14. Example Content Aggregator
    15. 15. Reuse <ul><li>By using a service like Ping, you can update multiple networks at once </li></ul><ul><li>Log into your Ping account, type in your update with (or without) a link to your blog </li></ul><ul><li>Choose if you’d like your network to see: status updates, blog postings and/or micro-blog updates </li></ul><ul><li>If integrated with a tool like TwitterFeed, this entire process is 100% automated </li></ul>
    16. 16. Out of things to say? <ul><li>Don’t worry… </li></ul><ul><li>Sharing is caring on the social web. Recycle info from third party sources </li></ul>
    17. 17. Recycle <ul><li>Places to find information to share </li></ul><ul><ul><li>Email newsletters </li></ul></ul><ul><ul><li>Other people’s blogs </li></ul></ul><ul><ul><li>Re-tweet a great Twitter post </li></ul></ul><ul><ul><li>Embed a YouTube video </li></ul></ul><ul><ul><li>Webinars and other online education </li></ul></ul>
    18. 18. Recycle <ul><li>Ways to make it easy to share info </li></ul><ul><ul><li> – a widget for blogs that enables readers to post to networks </li></ul></ul><ul><ul><li>Utilize share buttons in your newsletters (ex – Constant Contact) </li></ul></ul><ul><ul><li>Don’t make people download things, make them available with a click </li></ul></ul>
    19. 19. Social Media is Media <ul><li>If you care about your company’s web presence, you have to care about social media (inc. blogging) </li></ul><ul><li>Search engine optimization (SEO) no longer relies solely on metadata and keywords, more fluid </li></ul><ul><li>Reviews, connectedness, update frequency, reach… all of these things count </li></ul><ul><li>By streamlining the process, you’ll be ahead of the curve </li></ul>
    20. 20. Questions? Donna Queza Med Art [email_address] 562.424.2000