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Personal and familial crisis communication before and during disasters,[object Object],Crisis Communication in Cultural Contexts: ,[object Object],Preparedness for Disasters in Guyana, the United States, and Thailand,[object Object]
Abstract,[object Object],Most crisis communication research to date has focused on organizational contexts and the need for organizations to plan for crises.  This discussion, however, focuses on personal and familial preparedness practices in three countries.  Suggestions for future preparations, such as family preparedness planning, 72 hour kits, and community involvement, are discussed.  Also analyzed are motivations for preparation, including civic suggestions and religious community encouragement.  ,[object Object]
Background,[object Object],Based on fieldwork in Georgetown, Guyana, Phuket Province, Thailand, and New Orleans, Louisiana,[object Object],Seeks to better prepare people as they face natural disasters and calamities.  ,[object Object],Discusses how disasters and preparation are socially constructed based on standpoints and cultural beliefs.  ,[object Object]
Statement of the problem,[object Object],Governmental and other agencies and entities seem both unable to adequately anticipate immediate and long-term needs of those afflicted by disasters.,[object Object],Different interpretations of disaster and crisis events, based on culture, influence perceptions of who should provide aid.,[object Object],Need to learn lessons from groups who prepared their members.,[object Object]
Theoretical Framework,[object Object],This phenomenological inquiry (Lanigan, 1979) describes lived experiences, reduce the capta (conscious experiences or data) into essential themes,[object Object],Researchers provide reflective, explanatory interpretations of themes which arise from the descriptions.  ,[object Object],Orbe(1990) explains key assumptions of phenomenological inquiry: that it rejects the suggestion of “objective research” and positivistic epistemology,[object Object],Phenomenological inquiry “seeks to gain a deeper understanding of the nature and meaning of everyday experiences” (Orbe, p. 37).,[object Object]
Theoretical Framework (continued),[object Object],This methodology is discovery-oriented,[object Object],it seeks to study phenomenon in an open, non-restrictive manner;,[object Object],it focuses on the study of persons and their experiences; ,[object Object],the focus is on actual conscious experience instead of hypothetical situations or incidents.  ,[object Object]
Theoretical Framework (continued),[object Object],Phenomenological inquiry research has long been a respected method of capta collection in the field of anthropology and continues to gain respect and increasing use in more disciplines since the legitimizing of the narrative paradigm. ,[object Object]
Literature Review,[object Object],Models of crisis and risk communication (Sellnow, Ulmer, & Snider, 1998; Birkland, 1997; Benoit, 1995; Benson, 1988; Fink, 1986) are important to contingency planning and preparation for future events specific to organizations and government entities.  ,[object Object],The models are specific to organizations as management and public relations officials have sponsored or endorsed the research as a protection against interferences to their businesses’ bottom line.  ,[object Object]
Literature Review (continued),[object Object],Crisis communication theories are also rather new and “…have remained insular and isolated, and there has been an ‘opportunity cost’ to the lack of integration of these ideas” (Fishman, 1999, p. 370).  ,[object Object],Crisis communication studies were first implemented after the 1962 U.S. - Cuban missile conflict prompted researchers to look at groupthink outcomes, game theory in decision making, and scenario planning.  ,[object Object]
Literature Review (continued),[object Object],International development and persuasion theories such as diffusion of innovation (Rogers, 1995) are helpful to understanding how to best inform cultural audiences of foreign practices and behaviors.  ,[object Object],However, there is not a body of theory which addresses personal preparedness for crises or calamities or theories which explain or predict how organizations can help their individual members prepare for the same events.,[object Object]
Literature Review (continued),[object Object],This research seeks to establish a theory of personal preparedness for emergency and crisis situations.  ,[object Object],This theory will bridge a gap in communication studies.  ,[object Object],This study of personal and familial preparedness is timely as disasters will continue to displace people and force evacuations.  ,[object Object]
Methodology,[object Object],Qualitative ,[object Object],interviews ,[object Object],focus groups,[object Object],Interview Guide,[object Object],What preparations individuals made when faced by disasters,[object Object],Who, if anyone, assisted them in preparation efforts,[object Object],What preparations they wish they had made,[object Object],how they socially construct the events of the calamity,[object Object],Interactions videotaped when permitted,[object Object]
Methodology (continued),[object Object],To ensure the studies are rigorous,[object Object],findings  triangulated by using a combination of interviews, focus groups, and textual analysis of media coverage of the events. ,[object Object],asked our co-researchers to check our results to ensure we highlight the concepts and strategies they deemed most important and intended.,[object Object],Data was reviewed by phenomenological inquiry (Van Manen, 1990; Lanigan, 1979) and grounded theory (Strauss & Corbin, 1994), which allows for themes to arise from the collected information.,[object Object]
Emerging Themes,[object Object],Source credibility affects perceptions of crisis communication and preparation,[object Object],Government(s) caused (or could have prevented) the disaster(s) ,[object Object],(Governmental) Mismanagement prior to, during, and after the disaster,[object Object],Collaborating in established social networks, such as religious organizations, helps citizens cope in disasters, but these organizations are problematic partners for aid and relief NGOs,[object Object],People believe disaster preparedness is important and necessary, but they do not prepare ,[object Object],The experience and effects of disasters vary for each affected person,[object Object]
Emerging Themes,[object Object],Cultural differences affect individual perceptions of their roles and responsibilities when preparing for natural disasters. ,[object Object],Perceptions of individual responsibility ,[object Object],The perception of individual responsibility exist on a continuum from low to high,[object Object], Mediating factors are socio economic, related to group affiliation, and religious beliefs,[object Object],Within group variance exists,[object Object],Perception of Individual Responsibility,[object Object],…high,[object Object],low…,[object Object]
Recommendations,[object Object],Empowering individuals and families through education,[object Object],Developing culturally based 72 hour kits to address needs before governments can act,[object Object],Rotating food stored to ensure safe food when needed,[object Object]
Red Thread, Georgetown Guyana,[object Object],Special thanks to the Tokyo Foundation and all of our co-researchers.,[object Object]

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Personal and familial crisis communication before and during

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Editor's Notes

  1. Read Abstract
  2. As mentioned earlier, this study is based on a larger research project which included fieldwork in several communities in Guyana, the Phuket Province in Thailand, and New Orleans, Louisiana. The research seeks to better prepare people as they face natural disasters and calamities.A key line of inquiry was on how disasters and preparation are socially constructed based on standpoints and cultural beliefs.
  3. The following Three factors motivated us to conduct this study:Governmental agencies seem both unable to adequately anticipate immediate and long-term needs of those afflicted by disasters.We observed different interpretations of disaster and crisis events, based on culture. We recognized a need to learn lessons from groups who prepared their members.
  4. This research is based on phenomenological inquiry. It takes a qualitative approach to both data collection and exploration. This allows individuals from the regions we explore to share their experiences with us and we, in turn, chronicle the theme which emerge from out of our exploration.
  5. This approach is discovery orientedIt seeks to study phenomenon in an open, non restrictive manner.It focuses on the study of persons and their experiencesThe focus is on actual conscious experiences instead of hypotetical situations or incidents.
  6. The literature on crisis and risk communication focuses on organizations and public relations practitioners can effectively use communication to manage crisis.
  7. Crisis communication theories are relatively new. Crisis communication studies were first implemented after the 1962 U.S. - Cuban missile conflict prompted researchers to look at groupthink outcomes, game theory in decision making, and scenario planning. 
  8. Study addressingpersonal preparedness for crises or calamities or theories which explain or predict how organizations can help their individual members prepare for the same events are now emerging.
  9. Read Slide
  10. Read Slide
  11. To ensure rigor, we triangulated findings from interviews, focus group, and media accounts Discussed our findings with our co-researcher to ensure that we highlighted concepts deemed most important and intended.
  12. First, source credibility affects perceptions of crisis communication and perceptions of source credibility appear to be culturally based. In Guyana and New Orleans individuals appear less likely to consider government sources credible. Second, many believe that the government caused (or could have prevented) the disaster.Third, the disaster was mismanaged and aid was not allocated appropriately. Informants believed that great disparity existed between reports of donation from the international community and resources available in their communities.Fourth, working in social networks helps but is a poor model for non governmental organizations.Fifth, people think that they should prepare but don't.The experience varies for everyone. While disasters affect women and men differently it's difficult to assess which group was affected more or less. Women often emerged as community leaders, seeking creative solutions to solve problems resulting from the disaster.Finally, the type of disaster and its location may affect the type of aid and media coverage it receives.
  13. Read Slide