Digital Strategy for
The Paula Mitchell Group
Presented by: Donna Bryson, Chantelle Chabot,
Maggie Ervick, Gustavo Forero,...
Situational Analysis
Digital Marketing Strategy for Paula
Mitchell Group
• Paula Mitchell Group is known in the Brampton a...
Digital Marketing Strategy for Paula
Mitchell Group
PAULA MITCHELL , MEADOWTOWNE
REALTY - ROYAL LEPAGE
www.paulamitchell.c...
Digital Marketing Strategy for Paula
Mitchell Group
4
SWOT ANALYSIS
Engines
www.paulamitchell.com/paula-
mitchell
0 5 10
Google
bing
Yahoo
MSN Rank Page
Online Presence
Social Brand Presence...
Observations of Online Footprint
In an online search of Georgetown houses for
sale neither Paula Mitchell or Royal LePage
...
Observations of Online Footprint
In an online search of
Georgetown realtors the top
three results were competitors
The top...
1.About Section : Good Profile
2. Links to the Web site: Fail.
Links connects to others realtors.
3. Good Contact informat...
1.Good Opening
2. Links to the Web site
3. Good Contact information
4. Overall, excellent profile
Digital Marketing Strate...
Digital Marketing Strategy for Paula
Mitchell Group
10
Strengths
Good foundation in digital marketing, actively using the most
effective strategy in real estate to create impact...
Digital Marketing Strategy for Paula
Mitchell Group
12
OBJECTIVES & STRATEGY
Objectives
Digital Marketing Strategy for Paula
Mitchell Group
Increase Sales
Increase value of properties sold by 25% fro...
Strategy
• Utilizing a $10,000 digital marketing budget allocate funds to reach
goals in the stated areas.
• Increase traf...
Digital Marketing Strategy for Paula
Mitchell Group
15
RECOMMENDATIONS
Primary Recommended Tactics
1. Participate in content based activities such as forums to
reinforce as leader in the indust...
Secondary Tactics
These are suggestions that the firm may wish to investigate once
the first phase of the strategy is impl...
Digital Marketing Strategy for Paula
Mitchell Group
18
3 Tactics for Web Advertising:
a. Contributing to Forums reinforce ...
Digital Marketing Strategy for Paula
Mitchell Group
19
To gain traffic to the website and increase sales advertising is a ...
Digital Marketing Strategy for Paula
Mitchell Group
20
A. CONTRIBUTE TO FORUMS
HTTPS://WWW.FACEBOOK.COM/REALESTATEFORUMS/I...
http://urbantoronto.ca/forum/forumdisplay.php/14-Real-
Estate-General-Discussions
Mission: “UrbanToronto is Toronto's prem...
• Web publishers always looking for fresh content
– Offer interesting articles - TREB’s luxury market
• welcomed by Americ...
HTTP://WWW.LUXURYREALESTATE.COM/DESTINATIONS/CANADA
About Us
Who's Who in Luxury Real Estate and Luxury Real
Estate Magazi...
Writing for sites such as Investopedia allows the Paula Mitchell
team to position their brand as experts in all levels of ...
Of course, all of these will link back to…
www.paulamitchell.com
Digital Marketing Strategy for Paula
Mitchell Group
25
Blogging provides a number of benefits. Creating a on-going
blog for Paula Mitchell Group will allow the company to:
• Cre...
2. IMPROVE RESULTS BY BLOGGING
Make Yourself Known
To help increase awareness:
• A link to the blog should be included in ...
As the company already has an active presence in social media with
Facebook and Twitter, these tools can help drive traffi...
HOW TO IMPROVE THE CURRENT BLOG?
The current blog has a similar look to Pinterest with pictures and ideas that have been
c...
CONTINUED IMPROVEMENT
• Move social media icons to a more visible area of the site above the fold. There is
a greater chan...
TOPICS TO BLOG ABOUT….
• How much can I afford? Provide an overview and open
a new window referring to CMHC website:
http:...
TOPICS CONTINUED…
• How to de-clutter your house. Provide a video
link:
https://www.youtube.com/watch?v=L_iDR39foA8
• How ...
Canadian Internet Statistics
• 86% (29,760,764) of Canadians are Internet users, second
only to the UK at 87%.
• Canadian ...
• Household mobile usage penetration amongst internet users
is 76% (26,263,000), which is below the world average of
93%.
...
CONSIDERATIONS FOR MOBILE
How your audience views your site via mobile
is the biggest consideration.
• There are a few dif...
MOBILE OPTIMIZATION OPTIONS
Web developers have provided a few
options:
• Consult with the website designer and
establish ...
MOBILE OPTIMIZATION OPTIONS
• A more expensive options at an estimated $1000 is to
overhaul the website to include respons...
Digital Marketing Strategy for Paula
Mitchell Group
38
CONCLUSION
To continue the current success and move to improve results the
implementation of an effective online digital marketing st...
References
SWOT
Debrincat, Evan (2014, February 14). Coldwell Banker expands in Georgetown. Downtown Georgetown. Retrieved...
References
Forums
Retrieved from https://www.facebook.com/realestateforums/info
LADURANTAYE, S. (2011, March 14). Toronto ...
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Digital strategy for paula mitchell

  1. 1. Digital Strategy for The Paula Mitchell Group Presented by: Donna Bryson, Chantelle Chabot, Maggie Ervick, Gustavo Forero, Louise Macneil April 3, 2014
  2. 2. Situational Analysis Digital Marketing Strategy for Paula Mitchell Group • Paula Mitchell Group is known in the Brampton area and is looking to further expand their business in Georgetown • Paula has 26 years of real estate experience • In an effort to expand into a family business the firm is considering rebranding as Team Mitchell • Most Canadians have propensity to purchase a home vs. rent • Homebuyers are not just families but an increase in singles or purchasing homes according to a recent survey done by TD Bank. Maurino , R. (27 March 2014) Buying a home on your own could a great investment – just make sure you’ve got the right plan Retrieved from http://business.financialpost.com/2014/03/27/canada-homebuyer- investment/ 2
  3. 3. Digital Marketing Strategy for Paula Mitchell Group PAULA MITCHELL , MEADOWTOWNE REALTY - ROYAL LEPAGE www.paulamitchell.com JIM BROADLEY, REMAX www.jimbroadley.com Johnson Associates Real Estate www.johnsonassociates.ca OVERVIEW: Covering Mississauga, Brampton, Georgetown OVERVIEW: Covering Mississauga, Brampton & Georgetown OVERVIEW: Serving Halton Hills/Erin/Caledon including Georgetown and Acton Additional value: Newsletter/email Additional value: Additional value: Partnered with lender and promoting contest on website Website Details: Could improve search engine results Website o Newsletter o Social Media elements RECO: Put listing higher/better focus to help drive sales Website Details: High on search engines Website very basic o No social media elements o No newsletter o Unresponsive No blog No community involvement Website Details: High on search engines Website o Social media elements o Use of video content on website/YouTube Mobile Optimization: - Not optimized, unresponsive Mobile Optimization: - Not optimized, unresponsive Mobile Optimization: - Not optimized, unresponsive Competitive Analysis 3
  4. 4. Digital Marketing Strategy for Paula Mitchell Group 4 SWOT ANALYSIS
  5. 5. Engines www.paulamitchell.com/paula- mitchell 0 5 10 Google bing Yahoo MSN Rank Page Online Presence Social Brand Presence Digital Marketing Strategy for Paula Mitchell Group 5
  6. 6. Observations of Online Footprint In an online search of Georgetown houses for sale neither Paula Mitchell or Royal LePage Meadowtowne showed up on the initial search results. The top five results were: 1 Remax 2 Home Finder 3 Century 21 4 Toronto Star - Yellow Page 5 Property Guys This would raise a flag to verify tagging of website and if there is a meta strategy. Digital Marketing Strategy for Paula Mitchell Group 6
  7. 7. Observations of Online Footprint In an online search of Georgetown realtors the top three results were competitors The top five results were: 1 Remax 2 Home Finder 3 Century 21 Digital Marketing Strategy for Paula Mitchell Group 7
  8. 8. 1.About Section : Good Profile 2. Links to the Web site: Fail. Links connects to others realtors. 3. Good Contact information web page 4. Excellent Content in posts Digital Marketing Strategy for Paula Mitchell Group 8
  9. 9. 1.Good Opening 2. Links to the Web site 3. Good Contact information 4. Overall, excellent profile Digital Marketing Strategy for Paula Mitchell Group 9
  10. 10. Digital Marketing Strategy for Paula Mitchell Group 10
  11. 11. Strengths Good foundation in digital marketing, actively using the most effective strategy in real estate to create impact on buyers. 28 years of experience. Clear vision Professional skilled understanding customer needs and , extensive knowledge in the market. Online platform gives a good communication and feedback of customers stories . Good Web Page that promote business, easy to move into it. Team work service definitely a high point in digital marketing. Good blogging poste. High Competitive Market , prospective, home buyers and investors relying on the internet to find information. Excessive amount of houses for sale available over the internet. Time and staff to manage content. Problems with the use of meta- tags to escalate position in the search engines. Not link connections to the main web site from social platforms High level of people are unemployed or underemployed. Banks continue to make refinancing difficult and borrowing hard in an attempt to minimize losses and prevent future defaults Possibility to develop new opportunities with global markets. Develop a cost effective way to market real state with an online strategy. Strong based lenders are making financing available for new buyers. Rise up in the home sale market. Low interest rates in Canada motivates real state purchases means most currency exchange rates have moved in a direction that is advantageous to overseas buyers Canada and Ontario are becoming the core of the global economy and is the destination of choice for anyone fleeing political recession or looking for entrepreneurial opportunity. More and more people with eligible long term visa are coming to Ontario, this guarantees a strong demand for quality and affordable properties. Weaknesses Opportunities Threats Being visible in today's market place, specially online world . Kept abreast on technological advances to stay above competitors. The challenge on how to decipher the most effective integrate marketing strategy with so many options. The greatest obstacle is to justify efforts and resources when investing in social media. Time and the ability to source content and cut-through. Over valued market in properties is the main commercial threat because are most expensive hardest for the market to archive to own a house. Digital Marketing Strategy for Paula Mitchell Group 11
  12. 12. Digital Marketing Strategy for Paula Mitchell Group 12 OBJECTIVES & STRATEGY
  13. 13. Objectives Digital Marketing Strategy for Paula Mitchell Group Increase Sales Increase value of properties sold by 25% from $17,447,550 to $21,809,438 by June 2015 Improve Traffic Increase website traffic from 13,290 to 16,613 by June 2015 which represents a 25% increase from current traffic Build Brand Awareness To build brand awareness in the target market of Georgetown/Halton Hills (K. Mitchell, personal communication, March 17, 21, & 26, 2014) 13
  14. 14. Strategy • Utilizing a $10,000 digital marketing budget allocate funds to reach goals in the stated areas. • Increase traffic to the site through various means such as blogs, forums and improved SEO • Ensure social media, newsletters, advertising used to promote various communications helping drive traffic to the site • Using tools such as Environics to identify preferred target areas engaging those communities through blogs and increase values of the homes listed • Optimize site for mobile use. Easy navigation of site will help increase usage of site • Participate in forums to help position the Paula Mitchell Group brand as a leader in luxury real estate Digital Marketing Strategy for Paula Mitchell Group 14 Retrieved from www.environics.com
  15. 15. Digital Marketing Strategy for Paula Mitchell Group 15 RECOMMENDATIONS
  16. 16. Primary Recommended Tactics 1. Participate in content based activities such as forums to reinforce as leader in the industry and specifically luxury real estate sales 2. Blogging about home and real estate topics more frequently and posting both on the Paula Mitchell website and Google+. Share links via social media to drive traffic to the site 3. Optimize site for mobile. As the number of people using smart phones increases and time spent on the also gains momentum the ability to access a fully functional mobile site is no longer a “nice to have” but a necessity to grow the business. Digital Marketing Strategy for Paula Mitchell Group 16
  17. 17. Secondary Tactics These are suggestions that the firm may wish to investigate once the first phase of the strategy is implemented • Use tools such as Environics to identify that the target market is indeed located in the expansion area. • Move and additional 10% of current marketing budget towards online targeted advertising. • Have team members attend local events to become better known in the community such as attending Georgetown/Halton Hills Chamber of Commerce functions to network and meet leaders in the community. Digital Marketing Strategy for Paula Mitchell Group 17
  18. 18. Digital Marketing Strategy for Paula Mitchell Group 18 3 Tactics for Web Advertising: a. Contributing to Forums reinforce individual agents’ authority • Read by new buyers for Starter Homes as well as RE professionals (Urban Toronto) • Addresses Objectives 1 & 2: To help increase number of listings; to increase traffic to website b. Become a Guest Writer for Luxury Real Estate Sites • Listing Values include Multi Million Dollar Homes • Addresses Objective 1: To increase inventory of higher valued homes c. www.PaulaMitchell.com • Make sure most of the content is non-promotional • Makes website valuable to consumers who are not yet ready to buy for whatever reason (Doherty) • Addresses Objective 2: Increase web-traffic 1. CONTENT BASED ACTIVITIES
  19. 19. Digital Marketing Strategy for Paula Mitchell Group 19 To gain traffic to the website and increase sales advertising is a must have. After considering pay per click or banner advertising it was decided that have a web presence through PR would not only help bring The Paula Mitchell Group a greater presence online but also aid in building brand awareness. John Doherty of www.contentinstitutemarketing.com states that web presence needs to be broad and should not contain promotional material. Using a variety of digital platforms can help achieve this. The costs associated with the tactics selected are approximately $1000 per month for SEO and about $400 quarterly for a ghost writer or editor. This would use approximately $13,600 of marketing funds to finance a year long campaign. Savings can Savings can be realized if individual realtors write their own articles ($1,600 for this tactic for 4 contributions throughout the year). REASONING FOR SELECTED TACTICS
  20. 20. Digital Marketing Strategy for Paula Mitchell Group 20 A. CONTRIBUTE TO FORUMS HTTPS://WWW.FACEBOOK.COM/REALESTATEFORUMS/INFO Sharing knowledge with competition: counterintuitive? No! Positions you as a leader in your field! AgentsOnline is run by volunteers to provide a venue where realtors can network, share information and also engage with the public. It is not for company or product promotion. It is strictly for networking.
  21. 21. http://urbantoronto.ca/forum/forumdisplay.php/14-Real- Estate-General-Discussions Mission: “UrbanToronto is Toronto's premier website focused on condos, architecture, urban development and real estate.” A. CONTRIBUTE TO FORUMS
  22. 22. • Web publishers always looking for fresh content – Offer interesting articles - TREB’s luxury market • welcomed by American publisher with global, high-end RE investors – Reinforce Mitchell as authority in luxury home market – Positions “Team Mitchell” as experts in their field Luxury websites that welcome guest writers include Just Luxe, Forbes, HGTV and Investopedia. Digital Marketing Strategy for Paula Mitchell Group 22 B. BECOME A GUEST WRITER
  23. 23. HTTP://WWW.LUXURYREALESTATE.COM/DESTINATIONS/CANADA About Us Who's Who in Luxury Real Estate and Luxury Real Estate Magazine is a compendium of the finest residential real estate firms from around the world. Inclusion in our directory is by my invitation only. B. BECOME A GUEST WRITER
  24. 24. Writing for sites such as Investopedia allows the Paula Mitchell team to position their brand as experts in all levels of real estate, – The personal finance section offers fresh content on real estate investment. – The site requires experts to deliver new, relevant content to help draw new readers and invite those returning – Read by serious investors. This type of content would reach high-end (luxury) market as well as investment property buyers. Generating interest in higher value properties will help increase sales without having to increase transactions. Digital Marketing Strategy for Paula Mitchell Group 24 B. BECOME A GUEST WRITER
  25. 25. Of course, all of these will link back to… www.paulamitchell.com Digital Marketing Strategy for Paula Mitchell Group 25
  26. 26. Blogging provides a number of benefits. Creating a on-going blog for Paula Mitchell Group will allow the company to: • Create content that is helpful or informative to their target audience. • Increase web traffic with the utilization of SEO keywords in the blog’s content. • Improve social media presence as the blog provide a platform to instantly promote your organization, tout accomplishments of both realtors and clients and engage followers in relevant conversations. Digital Marketing Strategy for Paula Mitchell Group 26 2. IMPROVE RESULTS BY BLOGGING
  27. 27. 2. IMPROVE RESULTS BY BLOGGING Make Yourself Known To help increase awareness: • A link to the blog should be included in all forms of communication - newsletter, email, website, and can also be included as part of the signature on all agents emails, as well as all other forms of social media. • Use key words that will drive traffic to your site • Keeping content is very important as search engine algorithms search for new and fresh content. Digital Marketing Strategy for Paula Mitchell Group 27
  28. 28. As the company already has an active presence in social media with Facebook and Twitter, these tools can help drive traffic to the blog. As new content is added to the blog, a link can be posted on social pages directly current social media followers to the website. Social media creates a sense of community. As your community shares information such as a blog it not only creates an awareness of the blog but helps build the Paula Mitchell Group brand and improve search engine results. It is also provides a space for the Paula Mitchell Group to create brand awareness as they can showcase their services, products, real estate news and it can help engage your audience. Digital Marketing Strategy for Paula Mitchell Group 28 2. IMPROVE RESULTS BY BLOGGING Build Your Community
  29. 29. HOW TO IMPROVE THE CURRENT BLOG? The current blog has a similar look to Pinterest with pictures and ideas that have been copied from the site. Some suggestions for the future include: • Create a more professional feel, with consistent branding. • Use photos of homes from recent listing or sales that have been staged, feature beautiful gardens, great curb appeal or unique features. • Use your suggestions shared with clients as starting points for a blog post. • The use of real life photos, not stock or magazine images, can make the reader feel that making similar improvements in their home achievable. • To engage your local audience, add a local flavour, engage your audience share information or participate in events around the Georgetown area and target market areas to highlight the town as a great place to live and work! • Currently the blog is located on Google+ which is great way to improve the search engine optimization, however they need to create a “Blog Spot” right on the main website to make it more visible at a glance. Digital Marketing Strategy for Paula Mitchell Group 29
  30. 30. CONTINUED IMPROVEMENT • Move social media icons to a more visible area of the site above the fold. There is a greater chance of engagement from visitors if the links are more visible. Perhaps line up icons in a single row across the page. It would take up less real estate on the page. • In the current newsletter, let readers now when to expect the next the blog and when released it can be highlighted. • The agents can network and reach out to local suppliers including mortgage brokers, interior decorator's, landscapers, painters and other trades people for blog ideas or ask them to be guest bloggers. • Set a little time aside each week to research what other firms are doing in the blogosphere. • Reach out to bloggers in your niche to discuss blogging in real estate. • You never know where it might lead! Digital Marketing Strategy for Paula Mitchell Group 30
  31. 31. TOPICS TO BLOG ABOUT…. • How much can I afford? Provide an overview and open a new window referring to CMHC website: http://www.cmhc.gc.ca/ • When is the best time to list my home? • Will home staging help sell my home? With links to helpful videos. https://www.youtube.com/watch?v=e6qJ_MdXI2U • Do I need a Home Inspector? • Are the interest rates going up and how will this affect the market? • Best home improvement projects for a higher return when selling a home. Digital Marketing Strategy for Paula Mitchell Group 31
  32. 32. TOPICS CONTINUED… • How to de-clutter your house. Provide a video link: https://www.youtube.com/watch?v=L_iDR39foA8 • How can I improve my curb appeal? • Why live in Georgetown, Brampton, Mississauga? (Link to Chamber of Commerce site for each city) • Using Environics to determine target markets then promote event in those areas. • How to create a low maintenance garden Digital Marketing Strategy for Paula Mitchell Group 32
  33. 33. Canadian Internet Statistics • 86% (29,760,764) of Canadians are Internet users, second only to the UK at 87%. • Canadian households spend an average of 19 hours/day connecting through a mobile device. • For comparison, Argentina residents spend the most time online using mobile devices at 34 hours/day. • The average time individual Canadian users are online using a mobile device 1 hour 51 minutes. McKinnon, M. (23 January 2014.) 2014 Canadian Digital, Social and Mobile Statistics on a Global Scale 2014. Retrieved from http://canadiansinternet.com/canadian-digital-social-mobile-statistics-global- scale-2014 Digital Marketing Strategy for Paula Mitchell Group 33 3. MOBILE OPTIMIZATION MOBILE: The way of the future
  34. 34. • Household mobile usage penetration amongst internet users is 76% (26,263,000), which is below the world average of 93%. • 58% of the country connects to the Internet via a mobile device. • 56% of Canadians have a Smartphone • 89% of Canadian Smartphone users search for local information, compared to 94% in the US. • 77% use their Smartphone to research products, which is equal to the US. • 27% of Canadian Smartphone users have made a purchase using their phone, compared to 46% in the US. McKinnon, M. (23 January 2014.) 2014 Canadian Digital, Social and Mobile Statistics on a Global Scale 2014. Retrieved from http://canadiansinternet.com/canadian-digital-social-mobile-statistics-global- scale-2014 Digital Marketing Strategy for Paula Mitchell Group 34 3. MOBILE OPTIMIZATION Mobile Canadians
  35. 35. CONSIDERATIONS FOR MOBILE How your audience views your site via mobile is the biggest consideration. • There are a few differences than traditional desktop viewing: • The size of the screen • The way the users hold the device • It is usually a touch screen • Now they layout needs to be considered for a portrait view • The buttons much be larger a the user is utilizing their finger to move around the site not a mouse Zamorano, C. (2014, March 18). Interview by Donna Bryson Digital Marketing Strategy for Paula Mitchell Group 35
  36. 36. MOBILE OPTIMIZATION OPTIONS Web developers have provided a few options: • Consult with the website designer and establish mobile goals if they're separate from the desktop ones. • The best option is to make mobile style rules for the existing site that respond to the browser window size. • The current site has a number of rules for sections regardless of screen size. The easiest options would be to create to create separate style sheets for the desired sizes - typically phone and tablet - and have the website transform at those. Approximate cost $400 for phone or tablet $650 for both. Digital Marketing Strategy for Paula Mitchell Group Brewer, E. (2014, March 24). Interview by D Bryson 36
  37. 37. MOBILE OPTIMIZATION OPTIONS • A more expensive options at an estimated $1000 is to overhaul the website to include responsive code in the actual markup. While the consensus was that it is not necessary at this time, it would provide greater flexibility in deciding mobile UX and generally better shaping the site for mobile users. It would permit the inclusion of mobile-optimized image sizes, etc. • The least expensive option is using an automated mobile service. It is easy and cheaper but our designers had not seen any reviews from industry pros and were not very impressed with demo provided by http://bmobilized.com/ Digital Marketing Strategy for Paula Mitchell Group 37
  38. 38. Digital Marketing Strategy for Paula Mitchell Group 38 CONCLUSION
  39. 39. To continue the current success and move to improve results the implementation of an effective online digital marketing strategy will help The Paula Mitchell Group maximize exposure, attract new clients and increase returning clientele. DifferentiateThe Paula Mitchell Group by the creating a strong brand, promotion among their target market and optimizing their site for mobile app. Using the right digital channel mix will maximize their return on investment. The website is an assetand needs to be used to its full potential ensuring it is easy to use, contains up-to-date information and found via search engines results. Digital Marketing Strategy for Paula Mitchell Group 39
  40. 40. References SWOT Debrincat, Evan (2014, February 14). Coldwell Banker expands in Georgetown. Downtown Georgetown. Retrieved March 28,2014 from: http://www.downtowngeorgetown.com/directory/remax/Real/Estate-Centre Gallagher, Mary (March 5, 2014). TorontoMLS Sales Up in February. Toronto Real Estate Board. Retrieved March 28, 2014 from: http://www.torontorealestateboard.com/market_news/market-watch Parkinson, David (Jan. 301 2014). Low interest rates may shield housing market from bubble. THE GLOBE AND MAIL. Retrieved March 28, 2014 from: http://www.theglobeandmail.com/report-on-business/economy/housing/low-interest- rates-shield Topics to Blog about…. How much can I afford? Provide an overview and open a new window referring to CMHC website: http://www.cmhc.gc.ca/ When is the best time to list my home? Will home staging help sell my home? With links to helpful videos. https://www.youtube.com/watch?v=e6qJ_MdXI2U Do I need a Home Inspector? Are the interest rates going up and how will this affect the market? Best home improvement projects for a higher return when selling a home. Are you financially ready?. (n.d.). Retrieved from www.cmhc.gc.ca Cook, M. (2013, April 20). Retrieved from https://www.youtube.com/watch?v=e6qJ_MdXI2U Digital Marketing Strategy for Paula Mitchell Group 40
  41. 41. References Forums Retrieved from https://www.facebook.com/realestateforums/info LADURANTAYE, S. (2011, March 14). Toronto grows on global property investors. Globe and mail. Retrieved from http://www.theglobeandmail.com/report-on- business/toronto-grows-on-global-property-investors/article4263800 Doherty , J. . Retrieved from www.contentinstitutemarketing.com Retrieved from http://www.justluxe.com/lifestyle/real-estate/articles-7.php Retrieved from http://www.luxuryrealestate.com/destinations/canada Retrieved from http://urbantoronto.ca/general-information Mobile McKinnon, M. (23 January 2014.) 2014 Canadian Digital, Social and Mobile Statistics on a Global Scale 2014 Retrieved from http://canadiansinternet.com/canadian-digital-social-mobile-statistics-global- scale-2014 Digital Marketing Strategy for Paula Mitchell Group 41
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