Reynolds High School Journalism Institute


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A talk given to 30 high school teachers about journalism and social media.

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  • The nature of change that we are undergoing is significant
  • The word “journal” in “journalism” is from the French. It means “a daily record, as of occurrences, experiences, or observations: She kept a journal during her European trip.”
  • Do you see a bird or a rabbit? Likewise, when some people look at social media they see invasion of privacy, triviality, chaos. When other people look at social media they see transparency, connection, engagement.
  • Reynolds High School Journalism Institute

    1. 1. Social media as a new paradigm of journalism <br />Donica Mensing<br /><br />Reynolds School of Journalism<br />
    2. 2. Introduction<br />TED talk by Clay Shirky<br />(TED: Ideas worth sharing)<br />How social media can make history<br />
    3. 3.
    4. 4. A paradigm<br />&quot;the prevailing view of things&quot;<br />
    5. 5.
    6. 6.
    7. 7. Social media and other digital tools are shifting the paradigm of journalism from a transmission model to a network model<br />
    8. 8.
    9. 9. Networked Journalism(Charlie Beckett’s analogy, author of SuperMedia: Saving journalism so it can save the world)<br />
    10. 10. Via Flickr, Oscar Juárez<br />
    11. 11. In networked journalism, the public can get involved in a story before it is reported, contributing facts, questions, and suggestions. The journalists can rely on the public to help report the story… The journalists can and should link to other work on the same story, to source material, and perhaps blog posts from the sources. After the story is published — online, in print, wherever — the public can continue to contribute corrections, questions, facts, and perspective …<br />Jeff Jarvis blogging at:<br />
    12. 12. How can new technologies be harnessed to create an enhanced public service media environment?<br />Paper by Charlie Beckett<br />Director, POLIS, London School of Economics<br />
    13. 13. Social media expands our journalistic paradigm to include social practice as well as professional practice. <br />
    14. 14. Examples<br />Professional editors vs. readers as editors<br />Press to people information flows vs. people to press information flows<br />A gift economy vs. a commercial economy<br />Seeking information vs. seeking democracy<br />Examples taken from “The Weblog: An Extremely Democratic Form in Journalism” by Jay Rosen, NYU journalism professor <br />
    15. 15. Why should we think it normal to broadcast every personal detail about Anna Nicole Smith or Madonna or Michael Jackson, but then laugh at people who put their own stories and personal details on their own blogs?<br /> Which action is more democratic?<br />Idea from Jay Rosen (ibid.)<br />
    16. 16.
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    18. 18. What is Twitter?<br />Twitter in Plain English<br />
    19. 19.
    20. 20. How are journalists using Twitter?<br />As a public scanner and personal wire service<br />To enhance reporting, vet ideas<br />To develop beats<br />To connect with audiences<br />To share/publish information immediately<br />To build a personal network<br />
    21. 21. What are the challenges?<br />Focus on immediacy as opposed to long term questions<br />Time away from other tasks<br />Special interests masking themselves as citizens<br />Merging of public and private lives<br />Mixture of rumor, gossip, inaccurate and accurate reporting<br />
    22. 22. Interested in more about Twitter?<br />Check out the social bookmarking site<br /><br />Note: So far, teens favor SMS over Twitter<br />
    23. 23. What is social networking?<br />Social Networking in Plain English<br />
    24. 24. Developing a reporting community<br /><br />Public Insight Network<br />MinnPost (and even an advertising community)<br />
    25. 25. Other social media tools<br />Blogging (Blogger and WordPress) (See Scott Rosenberg’s new book on how blogs changed everything)<br />YouTube, Vimeo and Vuvox<br />Flickr<br />Ning<br />Social bookmarking sites, music sharing sites, etc.<br />
    26. 26.
    27. 27. Opportunities for education in the journalism classroom<br />How to set circles of intimacy in social networks<br />How to define private and public spaces<br />How to filter and evaluate information (CrapDetection 101)<br />How to find and organize (curate) (IRE)<br />How to build networks online and off<br />How to use these tools to improve journalism<br />