Entrepreneurial
Journalism
Education in the US
Donica Mensing
@donica
Academia.edu / dmensing@unr.edu
Entrepreneurship is the process of
creating and implementing innovation-
based solutions and responses to
economic or soci...
Context
 Global transition from the industrial age to the
digital information age
 40 years of stagnation in the publish...
Few students will find jobs in traditional
news organizations.
Journalism education programs
continue to grow.
The journal...
Entrepreneurship offers a
theme for energizing
journalism education
Questions
Motivations for developing
entrepreneurial journalism efforts in
journalism education
Major trends in entrepre...
Developing literature
 An education for independence (Baines and
Kennedy, 2010)
 Learning from layoffs (Nel, 2010)
 Cre...
The overall picture
Approximately 30% of US journalism education
programs teach some aspect of
entrepreneurial journalism...
Three emerging models:
“traditional classroom teaching
and degree programs,
innovation laboratories, and
partnerships with...
Motivations vary:
To save journalism
To save students
Many programs focus on graduate
students or midcareer
professionals, rather than
undergraduate students
Some of the largest programs
receive multimillion grants to fund
their work.
Arizona State, City University of New York,
C...
Most entrepreneurial
courses focus on
new product development
and revenue generation
Courses are usually electives,
generally taken by a small number
of students within a program.
Course design is often similar:
students work alone or in teams to
develop an idea, do market
research, create a business ...
However, entrepreneurial
concepts and approaches
could be embedded in
small, creative ways throughout
a journalism program...
Conclusions
 Entrepreneurship is one way to
change the “culture of journalism”
Faculty can (and need) to practice
entrep...
Entrepreneurial concepts could
be applied to:
Professional practices (e.g. story
forms, sourcing, interviewing, etc.)
Ci...
Questions of assessment
 Number of new ventures created
 Success of students in finding and creating their
own jobs
 Ne...
Finally
 Entrepreneurial thinking offers a path for
journalism educators to innovate and change
 Rather than teaching st...
Growing list of
entrepreneurial journalism
programs/classes/ideas.
Please add yours.
http://bit.ly/11GsD2L
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Entrepreneurial Journalism Education

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Presentation given at the World Journalism Education Congress in Mechelen, Belgium, July 2013

Published in: Education, Business
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Entrepreneurial Journalism Education

  1. 1. Entrepreneurial Journalism Education in the US Donica Mensing @donica Academia.edu / dmensing@unr.edu
  2. 2. Entrepreneurship is the process of creating and implementing innovation- based solutions and responses to economic or societal problems and gaps in the private marketplace. Mars and Metcalf (2009)
  3. 3. Context  Global transition from the industrial age to the digital information age  40 years of stagnation in the publishing business (Hoag and Seo, 2005)  Economic crisis in journalism organizations  Journalism education that focuses on reinforcing the way things used to be done
  4. 4. Few students will find jobs in traditional news organizations. Journalism education programs continue to grow. The journalism industry is in dire straits. What is our response?
  5. 5. Entrepreneurship offers a theme for energizing journalism education
  6. 6. Questions Motivations for developing entrepreneurial journalism efforts in journalism education Major trends in entrepreneurial journalism curricula What these efforts represent in terms of the future direction of journalism education
  7. 7. Developing literature  An education for independence (Baines and Kennedy, 2010)  Learning from layoffs (Nel, 2010)  Creative destruction (Nee, 2013)  How jschools are helping students learn entrepreneurial journalism skills (Breiner, 2013)
  8. 8. The overall picture Approximately 30% of US journalism education programs teach some aspect of entrepreneurial journalism (Becker, Vlad and Kalpen, 2012) List of 25 relevant journalism education programs (and counting) http://bit.ly/11GsD2L Strong foundation support (Scripps Howard Foundation/Knight Foundation)
  9. 9. Three emerging models: “traditional classroom teaching and degree programs, innovation laboratories, and partnerships with news publishers and nongovernmental organizations.” (Breiner, 2013) How j-schools are helping students develop entrepreneurial skills
  10. 10. Motivations vary: To save journalism To save students
  11. 11. Many programs focus on graduate students or midcareer professionals, rather than undergraduate students
  12. 12. Some of the largest programs receive multimillion grants to fund their work. Arizona State, City University of New York, Columbia University, University of Southern California, University of North Carolina
  13. 13. Most entrepreneurial courses focus on new product development and revenue generation
  14. 14. Courses are usually electives, generally taken by a small number of students within a program.
  15. 15. Course design is often similar: students work alone or in teams to develop an idea, do market research, create a business plan, build a prototype and pitch it to a potential investor.
  16. 16. However, entrepreneurial concepts and approaches could be embedded in small, creative ways throughout a journalism program – in courses, meetings, activities.
  17. 17. Conclusions  Entrepreneurship is one way to change the “culture of journalism” Faculty can (and need) to practice entrepreneurship in pedagogy and practices Entrepreneurial concepts could be more systematically applied in other ways
  18. 18. Entrepreneurial concepts could be applied to: Professional practices (e.g. story forms, sourcing, interviewing, etc.) Civic practices (organize, contribute) Technological practices (new apps, sites) Economic practices (new forms of revenue) Pedagogical practices (alternative teaching methods, lessons, assignments)
  19. 19. Questions of assessment  Number of new ventures created  Success of students in finding and creating their own jobs  New journalistic practices developed  Number of experiments launched
  20. 20. Finally  Entrepreneurial thinking offers a path for journalism educators to innovate and change  Rather than teaching students in „teaching hospitals‟ we can help students engage fully on the streets doing the work they imagine  Confining entrepreneurial ways of thinking to a few classes for a few students limits possibilities. Entrepreneurs embrace change; so can we.
  21. 21. Growing list of entrepreneurial journalism programs/classes/ideas. Please add yours. http://bit.ly/11GsD2L
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