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Web press releases

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Course notes from Certificate in Online Marketing 2010 programme run by Donegal County Enterprise Board

Course notes from Certificate in Online Marketing 2010 programme run by Donegal County Enterprise Board

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    Web press releases Web press releases Presentation Transcript

    • Sarah Diffley [email_address]
    • Why use online press releases?
      • Low-cost/free
      • Publicity
      • Credibility
      • SEO
        • Links
        • Keywords
      • Online potential – if optimised and newsworthy, easy to find and of interest to media.
      • Can be tracked.
      • Reach target audience directly.
    • How to write an online press release
      • Newsworthy – give the media a story (not an advertisement).
      • Length – short, to the point, factual (often a limit on words in release).
      • Language:
        • Do not use ‘I’, ‘we’, and ‘you’.
        • Do not use jargon – plain language, easily understood.
        • Do not hype up release – e.g.: ‘!’
      • Structure.
      • Optimise press release (keywords and links).
      • Use mixed case
    • Structure
      • Press release sites may vary slightly – typically similar template.
        • See handouts
          • http://www.marketingsource.com/pressrelease/releaseformat.html
          • Press release examples