Structuring your page
Deciding on tabs
Layout of tabs
Adding your own pages and content
<b></b> To bold words
<br></br> Line break
<a href = “link">txt</a> clickable link
Username for your facebook page
You need 25 users
Should be company
name/brand – something you
will be recognised by!
How has Dell Outlet been so successful?
Post offers that are exclusive to Twitterers.
Twitter only a few times a week – as a result they do not
$3million attributable to twitter in revenue
Guide to using twitter
20. Application of social media tools
Social Media Best Practice
Communicate and collaborate
21. Application of social media tools
Frequency of activity
Make consumers feel important
Give something back to consumers for their
22. Application of social media tools
In doing all of this, you must ask:
Who is our target audience?
What do they want/need?
How can we meet their wants/needs?
How can we reach them effectively?