Your SlideShare is downloading. ×
0
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Social networking sites
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social networking sites

767

Published on

Course notes from Certificate in Online Marketing 2010 programme run by Donegal County Enterprise Board

Course notes from Certificate in Online Marketing 2010 programme run by Donegal County Enterprise Board

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
767
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Sarah Diffley Sarah.Diffley@lyit.ie
  • 2. Facebook
  • 3. Facebook
  • 4. Facebook
  • 5. Facebook
  • 6. Facebook
  • 7. Facebook
  • 8. Facebook
  • 9. Facebook
  • 10. Facebook Page categories Manage permissions Basic information Profile picture Marketing Manage Admins Applications Mobile Insights Pages help
  • 11. Facebook Structuring your page Tabs  Deciding on tabs  Layout of tabs  Removing tabs Content  Information  Photos  Videos
  • 12. Facebook Adding your own pages and content  FBML  <b></b> To bold words  <br></br> Line break  <a href = “link">txt</a> clickable link Username for your facebook page  www.facebook.com/username  You need 25 users
  • 13. Twitter
  • 14. Twitter Should be company name/brand – something you will be recognised by!
  • 15. Twitter Home Timeline @mentions Retweets Searches Lists
  • 16. Twitter Profile Timeline Favourites Following Lists Messages
  • 17. Twitter
  • 18. Twitter How has Dell Outlet been so successful? Post offers that are exclusive to Twitterers. Twitter only a few times a week – as a result they do not spam followers. $3million attributable to twitter in revenue
  • 19. Twitter Guide to using twitter http://s.twimg.com/images/business/twitter101forbusiness.p (Twitter 101) Tiny URL http://tinyurl.com/
  • 20. Application of social media tools Social Media Best Practice Look Listen Learn Communicate and collaborate Cede control Participate
  • 21. Application of social media tools Maintaining presence Frequency of activity Invite participation Make consumers feel important Give something back to consumers for their participation
  • 22. Application of social media tools In doing all of this, you must ask: Who is our target audience? What do they want/need? How can we meet their wants/needs? How can we reach them effectively?

×