Search engine will read beginning first in description. Keywords must reflect description. Search engines can create snippets of description. May also take a combination of meta-description tag and combine it with body text.
This involves people indexing websites. It is edited by people and not bought or paid for. Directories do not supply as much information about a website. They supply a link to the site and a small description.
Company should attempt to get in all directories. Google, Yahoo and MSN are main directories – all related to one another.