PAY PER CLICK
ADVERTISING
By Niall McKeown
twitter@niallmckeown
Adsense
Adwords
Campaigns
Campaigns >>Ad Groups
Campaigns >> Ad Groups >> Ads
KEYWORD &
GEO-TARGETING
Create a Campaign
GeoTargeting
Targeting by County
Targeting by Region
Locations and Language
Search and Display
Demographic Adsense Only
CreatingText Ad
CreatingText Ad
Now we are live
Linking with Analytics
Tracking Adwords Conversions
Cost per Conversions etc
PPC training w#4
PPC training w#4
PPC training w#4
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PPC training w#4

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Course notes from Certificate in Online Marketing 2010 programme run by Donegal County Enterprise Board

Published in: Business, Technology, Design
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PPC training w#4

  1. 1. PAY PER CLICK ADVERTISING By Niall McKeown twitter@niallmckeown
  2. 2. Adsense
  3. 3. Adwords
  4. 4. Campaigns
  5. 5. Campaigns >>Ad Groups
  6. 6. Campaigns >> Ad Groups >> Ads
  7. 7. KEYWORD & GEO-TARGETING Create a Campaign
  8. 8. GeoTargeting
  9. 9. Targeting by County
  10. 10. Targeting by Region
  11. 11. Locations and Language
  12. 12. Search and Display
  13. 13. Demographic Adsense Only
  14. 14. CreatingText Ad
  15. 15. CreatingText Ad
  16. 16. Now we are live
  17. 17. Linking with Analytics
  18. 18. Tracking Adwords Conversions
  19. 19. Cost per Conversions etc
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