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PPC training w#4

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Course notes from Certificate in Online Marketing 2010 programme run by Donegal County Enterprise Board

Course notes from Certificate in Online Marketing 2010 programme run by Donegal County Enterprise Board

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    PPC training w#4 PPC training w#4 Presentation Transcript

    • PAY PER CLICK ADVERTISING By Niall McKeown twitter@niallmckeown
    • Adsense
    • Adwords
    • Campaigns
    • Campaigns >>Ad Groups
    • Campaigns >> Ad Groups >> Ads
    • Create a Campaign KEYWORD & GEO-TARGETING
    • Geo Targeting
    • Targeting by County
    • Targeting by Region
    • Locations and Language
    • Search and Display
    • Demographic Adsense Only
    • Creating Text Ad
    • Creating Text Ad
    • Now we are live
    • Linking with Analytics
    • Tracking Adwords Conversions
    • Cost per Conversions etc